Jinghua City is not only a landmark for Yangzhou . It is the first full-life industrial city in mainland China and the first "city city" in the mainland that takes residential groups and urban functional orientation as the center of the new commercial city.
For Yangzhou, it is an important measure for the urban area structure of " in one body and two wings " . has built a new city in the West District around Jinghua City as the core and created a 4A-level tourist attraction in Jinghua City (now a 3A-level tourist attraction) ; is the core of the business in the West District , and people are accustomed to gathering high consumption; For the West District real estate projects, the project is located in the Jinghua City business district and is also one of the important selling points. For the people in the West District, shopping, leisure, entertainment, etc. to Jinghua City are an inseparable part of life.
1. Jinghuacheng Business District is the leader of Yangzhou’s business!
On April 15, 2007, the Living Mall of Jinghua City officially opened, welcoming consumers from all over the world. To this day, "Jinghua City Business District " has gathered medium and large commercial entities including Jinghua City Living Mall, Jinghua City R-mall, Changjian Square, Five Colored World Square, Starry World and other medium and large commercial bodies.
But the current Jinghuacheng business district is far from the final form, and there are still a large number of businesses waiting to be developed and launched. The final form of Jinghuacheng business district will be the existence of Yangzhou giants! The top of the pyramid NO.1!
2. Jinghua City is building a larger Jinghua City!
According to the design of Jinghua City Midtown, Jinghua City Real Estate Group will also develop A1, A2, A3, A4, A5, A9, A10, a total of , 4 commercial plots in Yangzhou West District!
In April this year, the official website of Yangzhou Municipal Natural Resources and Planning Bureau released the Jinghuacheng Living Mall Second Hall (Beijinghuacheng A1 and A2 plots) pre-batch planning. It is reported that the total investment of the Living Mall Second Hall project in Jinghua City is about 2 billion yuan, and it is expected to start construction this year, and we will strive to open and operate by the end of 2022!
Jinghua City Living Mall Second Hall (Beijinghua City A1 and A2 plots) project total construction area 1.70,000 cubic meters, while the construction area of Living Mall in Jinghua City, Yangzhou is only 90,000 cubic meters, and equals the second hall's commercial volume far exceeds that of the first hall .
Jinghuacheng business district looks brilliant, but is so many businesses in the business district really operating well like Jinghuacheng Living Mall? I'm afraid this may not be the case! The editor of took a walk around and found that most businesses are actually glamorous on the surface, but they actually suffer a lot of losses.
3. The major commercial entities in the business district lack popularity, and shops have closed or closed down to varying degrees!
. Changjian Market Night Market is a dream, the actual shopping mall is empty!
Take Changjian Square, a neighbor of Living Mall in Jinghua City as an example. The different designs of the four museums in spring, summer, autumn and winter are dazzling and novel.
just opened and attracted a large number of shoppers. Unfortunately, the mall's publicity and operation could not keep up. The design of the corridor of Changjian Fourth Pavilion was complicated, and it was difficult for people who went there for the first time to find a way back. The garage was also equally complicated. In addition, Jinghua City attracted a large amount of traffic, the design of the super-large free parking lot, etc., which led to people becoming less and less fond of coming to Changjian Square. . After , , the food restaurant was basically closed down, and the other three museums were successively changed to education and training centers. However, many shops have closed down. The epidemic in the first half of this year has led to a series of bankruptcies of a number of training centers.
However, the Changjian Night Market event in the first half of the year flooded the circle of friends of Yangzhou people and became popular overnight! Unfortunately, the market is powerless. Due to the continuous rain, the market will be closed frequently. In addition, the stall setting is standardized, the number of stalls is limited, and the deposit is collected by the stall owner (if the stall is not set up on time, the deposit will be disqualified and the deposit will not be refunded), resulting in a considerable number of ticket stall setting up directly and quit . The night market boom has passed during this period, and Changjian has returned to a stagnant pool.
The editor visited at noon, and was also affected by working days. The shopping mall corridors were empty, and there were almost no people except the clerk. Many training classes went bankrupt in the first half of the year but did not recover; food stores were basically scattered on the first floor, and there were only a handful of food stores on other floors; many shops on the first floor have gone bankrupt, and it is estimated that many shops bought mainly crying at home. They bought shops at high prices, and thought the returns were good, but they didn’t expect that they could not rent them out. It was really desolate!
. Jinghua City Rmall's cultural and creative artistic sentiment can only attract a group of niche enthusiasts!
The traffic of Jinghua City Rmall, sister of Jinghua City, is not optimistic. Jinghua City Rmall is the first commercial complex in Yangzhou with cultural and creative as its main feature. The entire project focuses on three major themes: cultural creation, art and fashion, and runs through the concept of ecological and environmental protection. allows Yangzhou people to "shop in their feelings" in addition to shopping and eating like before when shopping.
Jinghua City Rall mall is also full of design sense. Various ornaments on the atrium on the third floor are designed carefully, and a literary, childlike and fashionable style shop came to . Unfortunately, the only drawback is that there are too few people and not many people appreciate it. Before the Wucai World, which was across the street from Rmall, opened, Rmall's business could not be said to be booming, but it was still possible. However, with the opening of Wucai World, the traffic of people was directly sucked away. is sandwiched between Living Mall of Jinghua City and Rmall of Jinghua City in the Colorful World. It is too difficult! Investment promotion is simply not as good as the two big guys next door!
You can really see the craftsmanship inside the mall. The Cultural and Creative 1001 block is also full of special features. Unfortunately, because the design of the block is relatively complicated, many stores are hidden deep in the depths, and few shops go there. Many drinks, snacks, and clothing stores in the block have gone bankrupt one after another. There are large stores on the fourth and fifth floors of the mall without investment. It’s a pity!
. The landmark and colorful world of Yangzhou, the popularity of different floors is as different as the world of clouds!
Next door to Rmall in Jinghua City is Colorful World. It is the first shopping center in Yangzhou with light luxury positioning. More than 65% of the brands are entering Yangzhou . On December 23, 2018, the opening of the brand is VERSUS, Paul&Shark, Via Dante, Verri, LIUJO UOMO, and Daniel Hechter. Behind them, brand merchants such as MCM, MICHAEL KORS, and G·GIVENCHY have successively settled in.
My Colorful World has a unique facade landscape and interior space design. It not only has aerial court, roof garden, colorful UFO, British-style tram train, sunken square, ultra-high silent water curtain waterfall and other experience scenes, also has a landmark building colorful UFO, which is unique and refreshing and lingering!
Just opened, it was full of traffic and crowds. The main roads in the north, south, east and west were blocked. The four floors of the Wucai World Garage could not be stopped, so I could only go to the shopping mall next door to find a parking space. The subsequent operation of the Five Color World is also very attentive, and different activities will be launched during the festival to attract popularity! Especially after the UFO is opened, it is also a place where major internet celebrities check in in concentrated areas!
This year, due to the epidemic, and the freshness of the mall has passed a while. In addition to the good food on the fourth floor on weekends, the traffic on weekdays is really average , and the popularity of stores in fashion, clothing, cosmetics and luxury on -3 is really a cliff-like decline, not as good as the Golden Eagle Shopping Mall in the city center.
. What’s strange is that the fifth floor of the mall is mainly food. I don’t know if it is because some elevators do not reach the fifth floor directly, so the escalator inside the mall is needed to get up. Many people may have eaten directly on the fourth floor and will not go up again. After all, the mall is very large and there are many options. This may cause many food stores on the fifth floor to withdraw or close their stores, and there are idle and uninvested stores. is really apart, and the feng shui is different! The fourth floor is prosperous, and the fifth floor is in full swing!
. Xingyao Tiandi mainly focuses on children's theme shopping parks, Changjian has emerged as a new force. Can the two companies win together?
Xingyao Tiandi is the first themed shopping and entertainment venue in Yangcheng that integrates children's entertainment, children's shopping, children's leisure and children's education. The stores include Decathlon, Moore Manor, Lego, Tomato Field Art, Aibei International Children's English, Herring Baby, Jodi Children's Piano , etc.
xingyaotiandi is still popular at night and weekends, , but there are very few customers during the day during the weekdays. This is a huge difference. , and xingyaotiandi has few people in Moore Manor and Decathlon, let alone other training classes.
. Due to the wrong positioning before, Changjian has now changed his career to a children's education and training center. Although there are many training classes in bankruptcy, there are also many opens, such as Xinghuo Education, Libu English, Global IELTS English, Fanqiu Calligraphy and Painting Education, Lizhiwei Education, etc., which are still quite popular among parents. At present, the positioning of the two shopping malls overlaps, and the distance is so close, they are both large shopping malls, and the chance of win-win is very small. After all, there are only so many customer groups, and there is oversupply, so the popularity is inevitably tilted to one party.
4. In addition to the Jinghua City business district, there are many businesses in the West District that are booming, competing for popularity again!
The glittering Ercheng Business District
In the Ercheng Business District there are Wanda Plaza, Libao Plaza, Greenland Bingehui, Auchan, Baolong Plaza, Shunda Plaza, Country Garden International Plaza (under construction), Qianhai Another City (under construction) , etc. is only a 15-minute drive from Jinghua City Business District. Residents in the second city of the West District love to shop there.
The highly anticipated Wanda Plaza in the new city of West District
This is the second Wanda Plaza in Yangzhou, located in the core location of the new city in the West District. The mall is expected to open at the end of this year. It is the new city center of Yangzhou , and is less than ten minutes' drive from the Jinghua City business district, which is very convenient.
The low-key rise in Jiangwangshui Street business district
There are Runmao International Plaza, the souvenir Yunjinshui Street, Yeheng Life Plaza , as well as the planned and construction of Jiayuan Modern Urban and the Aokai Neighborhood Hui Commercial Plaza that has started construction. is only a five-minute drive from Jinghua City Business District, which is really too close.
. The West District has oversupply of business. Is Jinghua City's expansion of its business territory in line with reality?
Summary: There is obviously an oversupply of businesses in the West District, and so many commercial entities are gathering, but there are not many good shopping malls that are actually operating. Moreover, the land resources in the West District are getting smaller and smaller, which means that there is not much population inflow later. In the case of , does the West District really need to build a larger Jinghua City? Or change the direction and wait until the second hall of Living Mall in Jinghua City is built, can the actual operation be as successful as Living Mall in Jinghua City?
The editor thinks that in addition to the current construction of Jinghua City Living Mall Second Hall (A1, A2), there are also A3, A4, A5, A9, and A10 waiting for subsequent development. This commercial scale is far beyond the scope that the West District can now accept, and the road to completion and operation will not look smooth...
