directory
1. Preface
2. Political responsibility
3. Position construction responsibility
4. Service responsibility
5. Humanistic care responsibility
6. Cultural responsibility
7. Security responsibility
8. Moral responsibility
9. Protect rights and interests
10. Legal business responsibility
11. Postscript
. Preface
. Media overview
China News Service is a national news agency with foreign reporting as its main news business and overseas Chinese, Hong Kong and Macao compatriots, Taiwan compatriots and foreigners with relations with China as their main service targets. China News Service was established on October 1, 1952. After 70 years of development, it has built a multi-channel, multi-level and multi-functional news information release system, broadcasting various news information products to all over the world 24 hours a day. The users cover more than 100 countries and regions on five continents, forming a full-media customer network covering major overseas Chinese media.
. Media Social Responsibility Concept
China News Service has always been guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, constantly strengthening the " Four Consciousness ", firming up the " Four Self-Confidence ", and achieving " Two Maintenance ", deeply studying and understanding the decisive significance of " Two Establishing "; adhering to the principle of the Party managing the media, firmly grasping the correct political direction, public opinion orientation and value orientation; always adhering to reform and innovation, continuously promoting the deep integration of media, actively fulfilling social responsibilities, and improving communication, guiding, influence, and credibility; always based on the characteristic positioning, adhere to the China-Singapore style, constantly strengthening the construction of international communication capabilities, focusing on innovating external publicity methods, telling Chinese stories vividly, spreading Chinese voices well, and displaying a real, three-dimensional and comprehensive China.
.2021 awards
China News Service won the title of Capital Civilization Unit, and China News Service won the honor of Youth Civilization Number of the Central and State Organs. In the 31st China News Award selection, a group of works won the first prize, one work won the second prize, and two (group) works won the third prize.
2. Political Responsibility
. Political Direction
Do your best to report to the General Secretary. China News Service has always taken the comprehensive interpretation of the General Secretary’s important thoughts and the image of the General Secretary as the leader of a major country as the focus of his work. We will strive to create a key brand integrated media column "Looking at China in a close manner" and launch core reporting products with "China-New China style" and differentiated and recognizable quality. In 2021, a total of about 15,000 reports from the General Secretary were broadcasted, produced and pushed, including text, pictures, layout and new media products. The series of reports on the "Great Changes • China Governance" column in the "Close View of China" won the first prize in the category of "International Communication - Text Communication and In-depth Reporting" at the 31st China News Award. Commentary on "Xi Jinping's "account settlement" of the two sessions is a consideration of one green and one red" has read more than 15 million times; the short video "The Grand Sound of the Ceremony - Xi Jinping's New Era Strong Voice at the Tiananmen Gate Tower" has played more than 30 million views; the video "Thousands of ordinary people are the greatest! After Xi Jinping's "Praise of Workers" was broadcast on the "May Day" on the same day, it was on the hot search on Weibo and , with a total of more than 10 million views.
Key brand integrated media column "Looking at China in a close way" Some products
Complete thematic report on celebrating the 100th anniversary of the founding of the Communist Party of China . China News Service regards the theme of celebrating the 100th anniversary of the founding of the Party as the main line of news work throughout 2021, and tells the story of the Communist Party of China in a panoramic and three-dimensional manner. Created an all-media column of "The 100,000 Whys of the Communist Party of China", which combines "historical vision, world observation, and news presentation", which has attracted public attention and has read more than 350 million times. "Walking with the Avenue - Who's the Centennial Beauty" ten episodes micro documentary shows the joint struggle between various democratic parties, the Federation of Industry and Commerce, and non-party members and the central government. The number of views exceeded 150 million times and the total number of views exceeded 15 million.
"The '100,000 Whys' of the Communist Party of China" all-media column
"Big Party and Small Things" series comics
Comprehensively promote the spirit of the Sixth Plenary Session of the 19th Central Committee of the Communist Party of China. China News Service focuses on the combination of history and reality, theory and practice, explaining the theoretical, historical and practical logic contained in the Party’s major achievements in the past century of struggle and historical experience, and broadcasting a series of excellent interpretations and speech reports. Focusing on the important statements and important conclusions of the plenary session resolution, multiple groups of expert interviews were launched to decode the theme of "common prosperity" and comprehensively promote the important spirit of the Sixth Plenary Session of the 19th CPC Central Committee. Innovative methods strengthen integration and dissemination. On the first day of the plenary session, the vertical-screen scene-style creative short video " breaks the defense of ! I saw tears when I watched a group chat for the first time...》, it was selected as a National Radio and Television Administration Excellent Internet Short Video and Chinese Journalists Association 100 years of the founding of the Party, with a total playback volume of more than 30 million.
China News Service launched the "A set of dynamic posters to see the key words of the communiqué of the Sixth Plenary Session of the 19th Central Committee" (November 11, 2021)
. Public opinion guidance
In response to overseas attacks and slander remarks and various rumors and lies, China News Service has launched a series of in-depth reports based on objective facts, refuting wrong words and deeds, clearing the fog, and facing the sound of the sound. In response to hot topics such as epidemic, democracy and human rights, authoritative experts have been launched to respond to concerns and resolve doubts. At the same time, China News Service reporters went deep into the front line of the country to conduct interviews, making full use of various product forms to launch experience-based reports, showing the tremendous development of various parts of China in terms of economy, people's livelihood, society, culture, etc.
China News Service continues to launch new media products with diverse forms to strengthen public opinion guidance
. Public opinion supervision
" China News Weekly " investigation and report "Difficult to rectify small hydropower in Qinling", "The copycat social organization that keeps pace with the times" and "Internet anchors become "big tax avoiders"", which not only effectively reveals the chaos and problems, but also promotes the rectification of small hydropower in Qinling area, causing great social response.
. External communication
China News Service carefully created an academic-oriented integration column "East-West Question" that integrates targeted, academic and popularization, to promote the overseas dissemination of Chinese culture and promote exchanges and mutual learning between Eastern and Western civilizations. In 2021, the "East-East Question" interviewed 387 well-known experts and scholars from China and abroad, broadcasting 408 Chinese manuscripts with more than one million words, and compiling nearly 100 manuscripts in multiple languages such as English, Japanese, Arab, and Western languages (items). The "East and West Question" manuscript has been widely reprinted by domestic and foreign media, with more than 650 million online readings, more than 370 million readings on related Weibo topics and tags. The popularity and influence of the column have been continuously improved, and have received positive responses in the media and academic circles. At the same time, China News Service continues to cooperate with overseas Chinese media, striving to tell Chinese stories to overseas audiences well and spread Chinese voices.
Academic Integration Column "East Questions"
China News Service launched cultural and creative columns "Culture Fact" ("Cultural Knows How Much") and "Cloud Trip to Museum" ("Cloud Trip to Museum") on overseas social accounts (May 17, 2021)
In terms of promoting cultural exchanges between China and foreign countries and improving the awareness of Chinese culture, China News Service has launched multi-category and multilingual reports, vividly showing the profound and colorful Chinese culture, helping the outside world correctly understand and recognize Chinese culture. Participate in organizing large-scale interviews between Chinese and foreign media in the 2021 Lancang-Mekong Wanli Tour, "Overseas Chinese Media Day in Huangshan" and other activities to promote cultural exchanges and dialogues between China and foreign countries.
2021 Large-scale interview activity of Chinese and foreign media in Lancang-Mekong Wanli Tour was officially launched in Xining, Qinghai in October 2021 in
. Responsibility for position construction
. Integrated media matrix
2021, China News Service promoted the rapid integration and development of "all-media communication agencies", deeply integrated resources, platforms and channels of all parties, actively entered emerging platforms, continued to strengthen the construction of overseas social media platforms, and created their own platforms and third-party platforms covering "network, terminal, micro", including new media communication matrix at home and abroad. Including China News Network , China Overseas Chinese Network, China News Picture Network, China News Weekly, China Newspaper, China News Network, Guoshi Express, Qiaobao , Huayu, and Paodingjie News and other self-created brands, as well as more than 350 domestic and foreign social media accounts, with a user coverage of 530 million.
. Integrated media reports
2021, China News Service vigorously promoted the integration and coordination of cross-departmental platforms based on the needs of public opinion propaganda work in the new era, and actively explored the path of innovation, with gratifying results. More than 330,000 new online media products were produced throughout the year, more than 1,000 creative products such as posters, illustrations, comics, hand-painted, and animations were created, and more than 1,000 online live broadcasts were launched. More than 3,000 hot topics on Weibo throughout the year.
takes the lead in content innovation. China News Service launched 19 "Reporter Studios" throughout the year, producing more than 200 original talk show Chinese and English programs, with a coverage of more than 1.5 billion, and there are enthusiastic responses at home and abroad. We carefully polished the heavy-duty products of multiple integrated media around major themes, including the "big party and small matters" series of comic products, "Classic Moments of the Centennial Founding of the Communist Party of China", the long scroll of dynamic oil paintings, the "Century of the Chinese Communist Party in the Eyes of Children" animation video, the youth inspirational song " Youth " and many other powerful creative products of the 100th anniversary of the founding of the Party.
2021 China News Service launched 19 "Reporter Studios"
live special program "Sunrise East" (July 1, 2021)
. Integrated editing and editing platform construction
China News Service planned the work of the whole society from the perspective of Internet thinking and all media, vigorously played the role of technical support, optimized the entire process of policy, procurement, editing and publishing, and comprehensively promoted the quality and efficiency improvement of integrated reports. Continue to optimize and improve the online new media assessment system, continuously guide and improve the new media editing and editing business capabilities through adjustments to the "baton"; build an integrated media duty platform, establish a daily work integrated editing and editing process, and form an intensive and efficient integrated media content production system and communication chain with "one-time collection, multi-form generation"; comprehensively optimize and upgrade the integrated media editing and editing system, deeply integrate multiple existing platforms, complete multi-content editing and review of text, pictures and other texts, pictures and other interfaces, and carry out horizontal connection and integration and collaboration between multiple business platforms through clue reports, papers and libraries to be edited, resource spaces, etc., to comprehensively improve the level of integrated reporting.
China News Service integrated media editing and editing system
. Service responsibility
. Information service
2021, China News Service continued to launch multi-channel visual creative products around many people's livelihood and hot topics such as epidemic prevention and control, Winter Olympics popularization, and online fraud prevention, creating integrated media columns such as "medical line observation" and "Million Village Small Classroom", vividly convey scientific knowledge, intuitively interpret people-friendly policies, actively respond to people's livelihood concerns, and take multiple measures to promote the quality and efficiency of information services.
China News Service focuses on broadcasting information on overseas Chinese policies, laws and regulations, etc., to convey the information of the Chinese government's love, protection and assistance to overseas Chinese. Against the backdrop of the continued global spread of the new crown pneumonia epidemic in 2021, China News Service focused on reporting on the "Spring Seedling Plan" and "Warm Overseas Chinese Action" launched by the Chinese government, creating a new media matrix of "Voice of Overseas Chinese Affairs" and serving overseas Chinese in multiple dimensions.
Some information service products launched by China News Service in 2021
. Social Services
2021, overseas Chinese faced certain difficulties due to the impact of the epidemic. China News Service further improved the "Global Chinese New Media Joint Fighting the Epidemic Information Service Platform" jointly created by 111 overseas Chinese new media and domestic medical online consulting institutions. Starting from the needs of overseas Chinese, we adjust the columns and refine services, launch various service information in a targeted manner, respond to concerns in a comprehensive manner, and help overseas Chinese, international students and others to prevent the epidemic scientifically.
Together to fight the "epidemic" information service platform
. Charity activities
2021, China News Service firmly grasped important nodes such as Chinese People's Police Day , World Earth Day , World Autism Day , World AIDS Day , and planned and launched comic poster charity products. China Newspaper published 31 public service advertisements throughout the year. "China News Weekly" hosted the 12th "Green Development • Low-Carbon Life" Charity Exhibition. " Chinese Philanthropist " magazine continues to pay attention to charity and public welfare and social issues in China and even the world.
Some animation poster public welfare products launched by China News Service in 2021
"China News Service" public service advertising page (December 14, December 20, 2021)
. Humanistic care responsibility
. People's livelihood report
2021, China News Service promptly followed up on policy measures in the fields of people's livelihood such as education, employment, and medical care, and published "The "new life" of herders at the source of the Yangtze River to get rich: the subsequent industry is sufficient, and life is not worrying", "Has 5G telemedicine been realized? The reporter will take you to the hospital to find out the truth, "Attacking the severe endemic area of hydatosis in Ganzi, Sichuan: The battle shows results and zero new additions for three consecutive years", and hosts special forums related to elderly care.
China News Service continues to pay attention to ethnic minorities, women, children, the elderly, and the disabled, and launches "The post-80s female science and technology commissioner: I am willing to return to my hometown to be a "mushroom girl"", "Visiting the "special kindergarten" of Kashgar, Xinjiang: Retrieving the audio world", "How to take action on the "aging-friendly" in the intelligent era? 》 and other reports focus on writing and writing to reflect and record the voices of these groups and the stories of struggle and development.
. Disaster and accident reporting
In disaster and accident reporting, China News Service has always put the overall situation first, adhered to "life first", sought truth from facts, was rational and objective, emphasized positive energy and heartwarming communication, and promoted social harmony and stability.
In the "7.20" extreme rainstorm disaster in Zhengzhou, Henan, the "5.22" Yellow River Stone Forest 100-kilometer cross-country race in Baiyin Jingtai, Gansu, and the "Close-up: In the storm, the "little people" bring "great touch"", "Shepherd rescues marathon runners into the cave: "Persist on persisting again, there will be fire ahead!"", "Shandong Qixia Gold Mine Explosion Accident: Physical strength of underground miners recovers, and professional forces support from various places", etc., showing the positive energy of all walks of life to rescue and help from all parties, and conveying the power of hope and warmth.
. People-oriented
China News Service has always adhered to the concept of "people first" and putting people first, emphasized people's feelings, regarded the people as the main body of attention in various reports, reflected the voices of people from all walks of life, and was committed to making warm and attitude news.
In 2021, China News Service launched special reports such as "New Year's Experience", "Modern China", "China's Poverty Reduction Story", and "Looking at China along the Highway", and produced more than 10,000 reports focusing on the production and life of grassroots people, reflecting the thoughts and thoughts of ordinary people, and the new look of hard work and building a happy life.
"Looking at China along the High Speed" Special Topic
. Cultural Responsibility
. Promote and practice core socialist values
China News Service focuses on promoting the core socialist values, and opens "Ode to the Motherland" by combining major theme reports, time nodes and mining typical stories, etc., "Promote the spirit of Great Wall " Inheriting patriotic sentiments, "Understanding the original mission here - Travel to the old revolutionary base of online media" and other special topics, actively report on medical staff, volunteers and other groups who face difficulties and make selfless contributions in the fight against the epidemic, strengthen the positive influence of helping the poor and the needy, and promote the spiritual power of upward and goodness in society, reflect the new achievements and new atmosphere of the country's undertakings, and gather the powerful spiritual power to promote the realization of the Chinese Dream of . Among them, the video "The builders of Shijiazhuang centralized isolation point witnesses "China's speed" day and night! 》The number of views exceeds 30 million.
"Promote the spirit of the Great Wall and inherit patriotic feelings" online special topic
. Inherit and prosper the excellent traditional culture
Focusing on traditional festivals such as the Spring Festival, Lantern Festival, Qingming Festival, Dragon Boat Festival, and Mid-Autumn Festival, China News Service actively opens special topics and plans to launch multi-form and category news reports. Focusing on the protection and inheritance of the intangible cultural heritage of China, and the cultural phenomena of famous cultural masters and cultural phenomena, we will launch a number of down-to-earth and popular lively reports to show the profound heritage and humanistic spirit of Chinese culture and enhance public cultural awareness and cultural confidence.
China News Service hosted the 2021 Seventh Cixiao Culture Festival, Beijing (International) Canal Cultural Festival, 2021 Colorful Guizhou•14th China Original Ecological International Photography Exhibition and other activities to build a cultural exchange platform and continue excellent traditional culture.
2021 The 7th Ci Xiao Culture Festival Poster
. Promote the improvement of scientific literacy
China News Service adheres to the principles of scientific, rigorous, professional and accurate in scientific news reporting, actively popularize scientific knowledge through news products, and promote the improvement of public scientific literacy. In 2021, all-round reports will be carried out around the launch of Tianhe core compartment, the launch docking of Tianzhou cargo spacecraft , the landing of Mars by , as well as the launch of Shenzhou 12, Shenzhou 13 manned space flight missions, etc., to realize multi-platform linkage and multi-form presentation. Fusion report "H China Space Station How to make female astronauts "beautify the sky"? Is it still far from foreigners joining? 》The cumulative number of views is about 40 million; the video "Shocking Blockbuster! "Tianwen" and "Zhurong" successfully became popular" and "Chief Designer Zhang Rongqiao Tears After Tianwen 1 Landing" total playback volume exceeds 15 million, and has been reprinted by many overseas media. Focusing on the topic of COVID-19 prevention and control, a integrated report was launched "Exclusive Interview with Zhong Nanshan Team: How do humans deal with the mutation of the new coronavirus? 》, strengthen popular science and positive guidance on epidemic prevention.
. Security Responsibility
China News Service puts reporting safety first, and by continuously strengthening the construction of the system and mechanism of news editing and editing work of the whole society, we will effectively build a sense of security, responsibility and bottom-line thinking, and improve our ability to fulfill our responsibilities and missions in news and public opinion work. Timely revise and improve various rules and regulations, strictly implement the "three reviews and three calibrations" system, strengthen the compliance and closed-loop management of the entire process, consolidate responsibilities, leave no blind spots, and eliminate all kinds of safety hazards; improve emergency response systems and operational guidelines, strengthen the guarantee and maintenance of technical means, ensure the timely, accurate, efficient and orderly conduct of news work, and ensure the safe operation of relevant business systems.
. Moral Responsibility
. Abide by professional norms
China News Service's news work always abides by the Constitution, laws and related work disciplines, abides by the " Chinese Journalists Professional Ethics Code ", constantly strengthen professional spirit and professional ethics, always be loyal to facts, adhere to news ethics, strictly prohibit any form of paid news, "paid disinformation", and news blackmail, and resolutely resist vulgarity and kitsch. Respect others' copyright and portrait rights, strictly prohibit plagiarizing or plagiarizing other people's labor achievements, and indicate the source by citing other people's works, reprinting, etc.
. Maintain social morality
China News Service actively organizes reports to publicize new reform measures in various places and promote social public order and good customs . In 2021, China News Service hosted the first China Internet Civilization Conference online content construction forum, carrying out a series of theme publicity around "Telling good Chinese stories and helping online civilization" to promote social morality.
. Accept social supervision
China News Service attaches great importance to and emphasizes that editors and editors strengthen self-discipline. When editors and editors engage in news interview activities, they actively present news reporter certificate , accept supervision, and correct errors in a timely manner. China News Service announced its reporting email and 24-hour reporting hotline, actively accepted reports and complaints from the masses, arranged for a special person to identify, classify and verify the reporting content, refine the work process, open up reporting channels, and promptly deal with and feedback the reporting content.
. Protect rights and interests
. Protect the legal rights and interests of practitioners
China News Service focuses on safeguarding the legitimate rights and interests of employees, giving full play to the positive role of legal affairs, trade unions and other institutions and departments, and fully protecting the legal interview activities of reporters. Strengthen relevant publicity and training, establish and improve rights protection channels, improve the rights protection awareness of editors and editors, and provide timely protection, support and appeals to employees when their rights and interests are infringed, and prevent them from being physically infringed and retaliated.
. Guarantee the salary and benefits of practitioners
China News Service strictly implements the " Labor Law ", " Labor Contract Law ", " Personnel Management Regulations of Public Institutions ", and other laws and regulations, sign contracts in accordance with regulations to safeguard employee rights and interests. Implement the reform of performance wage assessment management, and strictly implement the central government’s social insurance system, corporate social insurance system and medical expense reimbursement system.
. Standardize the management of news reporter certificates
China News Service strictly follows the relevant regulations of the competent departments, continuously improves the application process for journalists, and strictly regulates the professional behavior of journalists. Strictly implement the procedures for applying for and canceling the reporter certificate, apply for a reporter certificate for employees who meet the application conditions, and cancel the reporter certificate for employees who have been transferred, resigned or retired. In 2021, in accordance with the requirements of the competent unit, more than 500 reporter certificate verification, renewal and cancellation work will be completed.
. Carry out employee education and training
China News Service attaches great importance to employee education and training, makes full use of internal and external resources of the society, enrich training forms through "China-Singapore Lecture Hall", external training, mutual visits and exchanges and other activities, promote business development, and ensure that editors and editors firmly grasp the correct political direction, public opinion orientation and value orientation.
2021 China News Service held a number of employee education and training activities
. Legal business responsibility
. Comply with laws and regulations and relevant regulations
China News Service strictly abides by laws and regulations and departmental regulations and normative documents issued by administrative departments such as Internet information, press and publishing, radio and television, and insist on law-abiding operations, establish and improve standardized social enterprise management systems, financial systems, and contract approval systems, and cooperate with National Audit Office to successfully complete relevant work in audit operations.
. Strictly implement the "two separate" of the registration, editing and operation
China News Service has always insisted on putting social benefits first, strictly abide by the "Regulations on the Management of News Units Local Organizations (Trial)" and other relevant laws and regulations, strictly distinguish the boundaries of news reporting and business activities, clarify the work responsibilities of editorial personnel and business personnel, strictly prohibit the editorial personnel from engaging in business activities, strictly prohibit paid news, "paid ignores", news extortion and other behaviors, adhere to the bottom line and red line, closely combine the implementation of the requirements of "two separates" with the realization of the "two strengthening" goals, organize internal self-inspection and self-correction many times, and build a solid internal "firewall".
. Do not publish illegal and irregular advertisements
China News Service complies with the " Advertising Law ", " Advertising Management Regulations ", " Interim Measures for Internet Advertising Management ", etc., to standardize advertising broadcasting behavior, strictly prohibit the publication of advertisements, false advertisements, vulgar advertisements that are explicitly prohibited by national laws and regulations, as well as advertisements that are prohibited by relevant state departments, strictly review the advertising content to ensure that the advertising content is true, accurate, legal and compliant. He has held many training and lectures on relevant laws and regulations such as the Advertising Law. There are no illegal and irregular advertisements published in 2021.
. Postscript
. Response to
In response to the shortcomings in public opinion supervision and social service capabilities in 2020, China News Service strengthened research and actively improved. Implement the columns such as the "People's Livelihood Investigation Bureau", conduct in-depth investigations, calm records, respond to concerns, and carry out supervision. Optimize the "United Nations Information Service Platform for Fighting the Epidemic" and "Transfer of Overseas Chinese Voice"; participate in the host of the "Construction of Digital Inclusive Finance to Help Rural Revitalization and Development Forum", invite guests to discuss the path of rural development; pair with the resident community to jointly build, carry out volunteer activities, serve the community and effectively improve the ability and level of serving the public.
. Insufficient
In 2021, China News Service actively fulfilled its media social responsibilities. While achieving achievements, there are still insufficient efforts to promote branding construction, media integration and coordination need to be strengthened, and external communication capabilities need to be further improved.
. Improve
In 2022, China News Service will take Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era as its guidance and earnestly fulfill its media social responsibilities.
First, continue to speed up the pace of reform, stimulate vitality, and release the innovative vitality of the brand column.
The second is to deepen the development of media integration, promote the supply-side structural reform of content production, and integrate and upgrade the all-media communication matrix.
The third is to comprehensively strengthen the construction of international communication capabilities , strengthen team building, integrate expert resources, enrich communication means, and effectively improve international communication efficiency.
