Although I have been used to the big formation brought by Kanye West, and although many details of Yeezy Season 3 were exposed in advance, when this fashion show released at the largest show in history really came, I was still shocked. With a 90-minute super-long press conference, over 18,000 people watching live, and 20 million netizens sticking to the live broadcast, Kanye insisted on a fashion show to be a fan meeting.
Let’s analyze the three main characters of this press conference: lace, Yeezy Boost, and clothing, and let’s see if it is just a flowery or worthy of this phenomenal popularity.
lace: the amount of information is so large that it overwhelms the design itself
We always say that you must grasp a good degree when doing things, too much is just as insufficient. But it seems that Kanye West doesn't take this rule seriously at all. I don’t know if it’s out of confidence, and I don’t worry about design being overshadowed by gossip news; or whether it’s design or gossip, sales (popularity) is the bottom line.
lace keyword 1: new album
Kanye has procrastination (it is often late for watching shows, which makes the audience wait). It is well known that he still has difficulty choosing. The new album has changed four names, and now it has finally been finalized as: The Life of Pablo. The cover designed by Belgian artist Peter de Potter, with multiple printed, overlapping and misaligned album titles on an orange background.
has released a new album, of course, it also needs to be matched with peripheral products. According to OFF-WHITE manager Virgil Abloh, the T-shirts, hoodies and hats jointly developed by Kanye and artist Cali Thornhill DeWitt will be on the shelves soon. Kanye made the first demonstration on the day of the press conference.
lace keyword two: family
Kanye The high-profile family is as supportive as ever. The Women's Legion appeared in a pure white look. The key is that the design of this outfit is quite good. It is a collaborative design between Olivier Rousteing and Kanye, design director of BALMAIN. The ripped sweater is paired with BALMAIN's gorgeous embroidered tassels, and the street style mixed High-Fashion is paired with a tycoon's standard fur, which is professionally created to attract attention.
By the way, when it comes to family, Kanye also announced on the same day that he would release a new game - Only One, in order to commemorate his deceased mother. Earlier, Kim Kardashian also released a personal game. Is this the couple singing about me and entering the game world? In addition, Saint West, the youngest son born last year, was not present as expected by the outside world, but Kanye revealed that he was going to make children's clothing in Yeezy Season 4. I really don't know if he is serious.
Yeezy Boost: The money grab team has added a new member
Since Kanye and Yeezy worked together, I have developed the habit of looking at my feet first when I get Kanye’s street shot. I believe many people’s focus on this press conference is on the model’s feet. What lives up to everyone's expectations is that the new Yeezy Boost 350 not only changes color, but also has a significant breakthrough in style. The old neutral color low-key posture has been changed, and the eye-catching fluorescent color design has been introduced, and the inner side has also added richer texture.
The bigger surprise is that the Yeezy Boost Money-grabbing Team has added a new member - Yeezy Boost 1050. Consistent with the photos Kanye exposed on Twitter earlier, this boot is quite outdoor boot style and uses a waterproof upper design. A variety of color schemes were displayed at the press conference, which is enough for Kanye to be released for a whole year.
Clothing: not just holes, old things, Oversize
To be honest, Yeezy's press conference, the clothing is always hidden under the light of the shoes. But when it comes to Season 3, Kanye obviously spent more time on clothing, and the elements were not just holes and played a single-man show, selling a loose design concept. Let’s take a look at what highlights are available for clothing.
is the first of all, a large-scale application of color block splicing design. In terms of women's clothing, it mainly appears in knitted items, including sweaters, short vests, and stockings. Men's clothing is mainly used in the design of pants, and it has a unique style with the style of slack pants. In general, the design of colors and patterns is handled with a bit of meaning.
Another, lamb ferment has become the main fabric of this series. Kanye uses a wealth of design methods in the use of materials, including a full-body lamb ferment top and a spliced leather-trimmed jacket. My favorite thing is an extra-long silver metal-style coat, paired with a lamb velvet lining and a silver pocket inside. It is not a cold and futuristic feeling, it is cool and warm enough.
Overall, Season 3 has a lot of rich materials, patterns and colors, and even the camouflage patterns have been completely designed. In terms of silhouette, it is either extremely loose or extremely tight. It feels like the tight skirts in women look like they are designed for Kim Kardashian, and maybe his wife is Kanye’s muse.
After watching a concert-level fashion show, in addition to lamenting that Kanye is extremely talented in creating momentum, the biggest feeling is that the design has really improved a bit. At least the models have put on their clothes and are no longer just wearing tights to show off their shoes.
gave a speech after the show. After announcing his campaign for president on the day of the MTV awards ceremony, Kanye once again pleaded with the idea of becoming Hermès' design director. Well, my question is: Why Hermès? In any case, Kanye said again that he wanted to go on with adidas and launch more affordable designs. I wonder when Kanye will fulfill this promise?
