Recently, many actresses have invested in the online shopping market and created their own clothing brands. They are the proprietresses and models, selling their unique aesthetic vision, and are the most competent spokespersons of the brand. Are these clothes worth buying? Do actresses rely on real skills or rely on celebrity halo to buy spirit?
Kunling specially went to popular attractions, shooting blockbusters under Brooklyn Bridge. Photo @Jendes
Daily Wang's wife Kunling launched her own brand Jendes last month. Not only did she go to New York for the first season's brand image and promotional video, but she also held a global media conference at the local popular landmark New Museum, and found American socialite Nicky Hilton Rothschild, the judge of "The Decisive Battle of Fashion Booth", the editor-in-chief of the American version of ELLE, and fashion blogger Tina Craig.
uses New York street graffiti to echo the brand's trendy personality. Photo @Jendes
Kun Ling, who is only 25 years old, has her own clothing mainly American casual style, street-style trendy slogan T-shirts and practical denim series, and is matched with striped shirts and suits with urban personality. She grasps popular designs such as contrasting colors and webbing, and presents a free and gentleness. The editor most appreciates Kun Ling's degree of sexyness, such as peeling shoulders, off-shoulder, hollowing out details, and masters just right, but not too show off, but leaving room for imagination.
with the enthusiasm and vitality of Suho District, it adds points to Kunling's self-created brand. Photo @Jendes
Moreover, Jendes' style is accurate and the price is quite affordable. Kunling has also opened a column on its official website to share life experience and brand recent situation.
Suitangtang relies on Suitang years of super model skills and strong team assistance, and the discussion is very high. Photo @Suitangtang Facebook
Model Suitang cooperated with Zhang Youcheng, the former operating director of the well-known e-commerce OB Yanxuan, to launch Suitangtang in January this year. It is a fashionable charm of a mature woman, whether it is neat and simple or romantic little woman, and it is all available. The new season catalog specially flew to dream Greece to shoot, with beautiful scenery and beauty, it is difficult not to make a fire, there are many styles, even thin-shoulder Bra T-shirts, and children's clothing and sports series. The editor was dazzled, which shows that Suitang is coming in full force.
Sui Tang sat down like this when he was intrigued, and the scene in the port was like a movie scene. Photo @Suitangtang Facebook
Although some styles are quite similar to the popular Korean clothing in the editor's eyes, it is quite generous to have the price after the support of celebrities. Moreover, the size is not only from XS to L, but the editor also found that in order to create tall girls with the same problems as him, Sui Tang specially developed S+ and M+ sizes to ensure that he has a sufficiently long trouser item, but he does not have to endure the relaxed waist and hip circumference of the same relaxation, and defends his long legs and can wear ankle-length trousers. This courage to develop is worthy of praise. No wonder Facebook has accumulated nearly 90,000 followers in just half a year after Suitangtang's publication.
Fan Weiqi self-created brand Genquo, from clothing design to photo photography, has always been friendly and approachable. Photo @GenquoFacebook
Finally, Fan Weiqi, who has been focusing on family life recently, has been thinking about warm clothing close to life. Her self-created brand Genquo was launched in May last year. With the popularity of the Internet, it exceeded 20,000 views as soon as it was launched, making the official website unable to bear the burden.
Black Chen Jianzhou and Fan Fan Weiqi once went to Taichung brand pop-up store platform. Photo @Genquo Facebook
focuses on minimalist style and comfortable materials. Fanfan's Genquo includes men's, women's clothing and children's clothing, sports series, home functional clothing, American cotton and Disney licensed products, all kinds of products, including XS~XXL, which caters to the general public and shows full of sincerity. Nowadays, Facebook has a total of 350,000 fans, the highest among the three.
Fan Fan Weiqi took a photo on her own brand. Photo @GenquoFacebook
Celebrities are the beautiful goals that everyone yearns for, and actresses set up brands to realize their entrepreneurial dreams. For fans, buying a costume blessed by the goddess is also a dream to realize.Photo @Suitangtang Facebook, Jendes, Genquo Facebook
The editor believes that celebrities create their own brands without relying on fame at all, but relying solely on popularity requires consumers to pay for it, which is naturally not a long-term solution. How to accurately find the brand positioning and make market differences is very important. After observation, I found that everyone is in the same way, focusing on close-up intimacy and the degree of attentiveness of doing things by themselves; it shows that no matter how far in the future, affinity and breaking the stereotype of celebrities are just names is very important.
