above picture: Good water breeding and good crabs, the hairy crabs in the mouth of the Yellow River are very popular among consumers. Photo by Wang Na (China Vision)
left picture shows a standardized breeding pond for hairy crabs at the mouth of the Yellow River. Photo by Liu Wenming (Zhongjing Vision)
Tourists driving to the PC camp in Beidaihe for vacation have a picnic by the sea. (Data picture)
When it comes to hairy crabs, many people will think of Yangcheng Lake. In recent years, hairy crabs at the mouth of the Yellow River have begun to "roam" to the people's dining tables. The surging Yellow River, wrapped in a large amount of mud and sand, entered the sea in Dongying, Shandong. The hairy crabs grown here enjoy plenty of light, drink the slightly salty Yellow River water, eat delicious aquatic plants, small fish, shrimps and snails, so the yellow paste is tender and attracts a group of loyal consumers.
"Our customers are all over the country, and there are many customers in Southeast Asia. Customer service and after-sales service have served more than 120,000 customers. What impressed me the most was the sales situation in 2021, and my personal sales performance reached more than 10 million yuan." Song Jingjing, a salesperson at Dongying Huize Agricultural Technology Co., Ltd., said that the sales season of the Yellow River mouth hairy crabs started on September 5 last year, surpassing other crabs for half a month; last year, the company's annual sales exceeded 50 million yuan, and 3 million hairy crabs were sold out.
Nowadays, there is "Yangcheng Lake" in the south and "Yellow River Estuary" in the north. The golden signboard of "Yellow River Estuary Hairy Crab" is getting brighter and brighter. In recent years, Kenli District of Dongying City has firmly established the concept of "green water and green mountains are gold and silver mountains", deepened the cultivation of regional characteristic and advantageous industries of "Yellow River Estuary Hairy Crabs", unswervingly followed the path of high-quality development, implemented large-scale breeding, standardized management, and branded operations, and achieved the extension of the Yellow River Estuary Hairy Crabs industry to the high-end value chain. This characteristic industry in the saline-alkali land along the Yellow coast is helping promote consumption and promote rural revitalization.
realizes "speaking of individual sales"
Kenli District has started breeding hairy crabs in the early 1990s. Initially, the breeding model was mainly extensive breeding for one household, and mainly feeding low-value baits such as bran, soybean meal, and corn. "At that time, the breeding crabs were small in size and low in economic benefits. The average yield per mu was about 60 kilograms, and the average profit per mu was about 1,000 yuan." Li Zijun, director of the Marine and Fisheries Bureau of Kenli District, Dongying City, said.
In order to promote the healthy development of the hairy crab industry in the Yellow River Estuary, Kenli District issued the "Opinions on Supporting the Integrated Development of Modern Agriculture and Tourism Industry", and studied and drafted the "Opinions on Supporting the Development of the Hairy crab Industry in the Yellow River Estuary", firmly following the path of scale and standardization, introduced two leading enterprises, Hengsheng Agricultural Technology Co., Ltd. and Huize Agricultural Technology Co., Ltd., and also formulated technical regulations and quality standards for hairy crab breeding in the Yellow River Estuary, eliminated and transformed traditional rough-raising ponds, and promoted refined breeding. In 2021, the area of hairy crabs in the Yellow River Estuary of Kenli District will reach 52,000 mu.
"Our company promotes the ecological and healthy breeding model of 'planting grass, snails, sparse and mixed breeding', supplemented by special composite feed, the crab body fat paste is yellow and the meat is delicious, and the average specification has reached the current average of 3.5 taels." Wang Xinjun, chairman of Dongying Huize Agricultural Technology Co., Ltd., told reporters.
At present, the annual output of hairy crabs at the Yellow River Estuary of Kenli District has reached 4468 tons, the per mu of hairy crabs at the standardized breeding base has exceeded 200 jin, the average output value is more than 10,000 yuan, and the average per mu of benefits is more than 5,000 yuan.
"In the past, it said that when it comes to selling, there is no need to worry about selling! Before the autumn wind blows and the crab legs itchy, the orders of the Yellow River Estuary hairy crabs we have raised are very popular." Wang Xinjun said that Hengsheng and Huize have obtained export qualifications from four countries and regions including Singapore and Malaysia. "Yellow River Estuary hairy crabs are very popular among consumers in the domestic and foreign markets. Every autumn comes, everyone is looking forward to this delicious food."
is a store selling hairy crabs from the Yellow River mouth on Taobao. The reporter saw that 10 crabs with 2 to 3 taels are sold at basically around 300 yuan, while a high-quality super crab gift box with 8 to 4 to 5 taels is sold at 1,288 yuan. Some buyers commented: "It's very fresh and sweet, and I will buy it back."
"It's very delicious, and it tastes sweet and has a sweet taste of the Yellow River water, and my family likes it very much.Every year before the Mid-Autumn Festival, I have to buy four or five boxes online. In addition to enjoying it by my family, I also give it to my relatives and friends. I have already recommended several friends to become the "iron fans" of hairy crabs in the mouth of the Yellow River. "Wang Jingjing, a Tianjin consumer who has always wanted to come to the mouth of the Yellow River to see the growing environment of hairy crabs, finally got her wish at the Yellow River mouth Hairy Crab Industry Research Institute not long ago.
Good water breeding Good crabs
The excellent ecology of the Yellow River mouth has nurtured the unique quality and super high nutritional value of hairy crabs in the mouth of the Yellow River - born in the sea, grew up in the water of the Yellow River, eat aquatic plants, swallow fish and shrimps.
"The characteristics of high-quality hairy crabs are blue back, white belly, yellow hair, and golden claws, which are given by the natural alkaline wetland soil. "At Hengsheng Agricultural Hairy Crab Breeding Base, Li Jianhui, chairman of Dongying Hengsheng Agricultural Technology Co., Ltd., introduced that the light salinity of about 3‰ of the Yellow River water makes hairy crabs more fresh and sweet, and trace elements such as phosphorus and zinc, as well as essential fatty acids and free amino acids.
"Good water breeds good crabs, the signature of hairy crabs at the mouth of the Yellow River is "Yellow River Water". Our company's ecological breeding model adopts in-situ repair, through measures such as channel storage, slope anti-seepage, and planting aquatic plants, so as to achieve zero emission and recycling of aquaculture tailwater. The benefits of unit water consumption can be increased by 30%, and the water quality problem is solved in the crab pond. "Wang Xinjun said. In addition to the Yellow River water, variety is also the key. Kenli District invested 200 million yuan to build the Yellow River Estuary Hairy Crab Industry Research Institute to carry out research on the breeding technology of hairy crabs at the Yellow River Estuary and industrial development. Cooperating with Shandong Province Tamsui Fisheries Research Institute, Shanghai Ocean University and other institutions, it introduced Professor Cheng Yongxu, a scholar in the Yellow River Delta and more than 10 experts and talents, formed a scientific research team, and comprehensively carried out the selection and breeding of new varieties of hairy crabs at the Yellow River Estuary.
In order to strengthen quality source control, Kenli District applies blockchain traceability technology to the entire hairy crab production process, covering all links from crab seedling cultivation, breeding to adult crab fishing and sales. It can track and record the production data, logistics data and product status information of crabs from breeding to sales, forming a product traceability data warehouse.
"Every hairy crab has a QR code 'id card', which can be done to "check this crab". We buy with confidence and eat with peace of mind. "Beijing customers who order hairy crabs on the WeChat public account of "Huize Yellow River Estuary" have been leaving messages like this in Qingtian.
brand is launching
" In the past, because they did not have their own brand, the hairy crabs in the Yellow River Estuary could only provide primary products or take off-season sales, with very low benefits. "Li Zijun said.
In order to reverse this situation, Kenli District has increased its efforts in brand building and held hairy crab food festivals, promotional conferences, tasting meetings, etc. in many places across the country. It cooperated with Tencent, Fengqi Tea House, and Yihe Media to build a brand, cooperated with Shandong TV Variety Channel to hold the Yellow River Estuary Hairy Crab Catching Festival, cooperated with People's Daily to produce a large-scale Internet charity program "Cooking for Love", and was launched at the Wuzhen World Internet Conference. The brand influence of the Yellow River Estuary Hairy Crab Brand has been significantly enhanced.
In 2008, the Yellow River Estuary Hairy Crab won the certification of geographical indications of agricultural products in China, and has been selected as the "Top Ten Fishery Brands of Shandong Province" in recent years. The brand value continues to rise, reaching 2.612 billion yuan, becoming one of the most influential regional public brands of aquatic products in China. html While 5
is enhancing its brand and influence, the sales model of Huanghekou hairy crabs has also achieved breakthroughs, adopting a combination of online and offline models. On the one hand, it has built an Internet celebrity live broadcast center, regularly carried out e-commerce live broadcast training, and cooperated with JD.com and Taobao to carry out online sales; on the other hand, it has wholesale to RT-Mart supermarkets and central city dealers, and cooperated with the postal system to launch the "Yellow River Estuary Hairy Crabs into the City" project. At present, Yellow River Estuary Hairy Crabs are sold well in Beijing, Shanghai, Tianjin, Jiangsu, Zhejiang and Xinjiang. In particular, Yellow River Estuary Hairy Crabs were launched earlier than Jiangsu crabs, and have high quality and large specifications, making them the preferred way for consumers to gather together and give gifts to their relatives and friends during the Mid-Autumn Festival and National Day.
Today, Yellow River Estuary Hairy Crabs are not only an industry, but also a "golden business card" in Kenli District."Kenli District is striving to promote the integrated development of the first, second and third industries of hairy crabs in the Yellow River Estuary. Relying on the Yellow River Estuary Hairy Crab Industrial Park, it breaks through the bottleneck of hairy crabs in the deep processing. At the same time, it fully explores the connotation of crab culture, strengthens the research on hairy crabs and folk culture, regional culture, and Yellow River culture, tells the "Yellow River Story" well, and concentrates on building an industrial complex integrating scientific research and production, tourism, leisure and vacation, planting and breeding, popular science education, deep processing, and logistics distribution, and promotes the efficient development of the hairy crab industry." Xie Hongtao, deputy secretary of the Kenli District Party Committee and district mayor of Dongying City, said.
(Economic Daily)
