During the National Day, the immersive live performance of "Bongguan Story" of the ancient town of Tongguan Kiln in Changsha returns. Photo provided by scenic spot
Red Net Moment News Reporter Liu Zhixiong Changsha reported
This year's National Day Golden Week, under the premise of doing a good job in epidemic prevention and control, all parts of Hunan actively organized and carried out rich and colorful consumption promotion activities, and the vitality of consumption was released at a faster pace.
According to data released by the Provincial Department of Commerce, during the National Day holiday, the 318 retail enterprises and 69 catering enterprises under key monitoring in the province achieved a total retail sales of consumer goods of RMB 3555.678 million, an increase of 13.2% year-on-year.
"First Store Economy" becomes "Trade Password"
During the National Day holiday, Changsha attracted many first stores and first exhibitions. The first stores of NITORI Yideli Home Furnishing, Ginza Onoji, Green Tea, Anti-Dou Paradise π have successively settled in Changsha, and the May Day business district is full of people. Driven by the "first store economy", during the National Day, 51 key commercial and distribution monitoring enterprises in Changsha City achieved a total retail sales of 862.403 million yuan in seven days, an increase of 8.84% year-on-year.
BBK Star City World Back-Term Paradise π Innovation brings together six major entertainment spaces including catering, bowling, video games, secret room theater, KTV, LiveHouse bar. The shaking figures, waving arms, and high decibel shouts in the music fan pool open the door to a new world for consumers.
bright candy color system, cute Snoopy , a check-in scene with a 100% release rate... Metersbonwe 's new "Sweet Cool Trendy" store was unveiled at Huangxing Road Pedestrian Street , providing young women's clothing products with lively and gorgeous colors, rich and changeable styles and easy to match.
During the National Day, the Shanghai version of " Sleepless Night ", the founder of the global immersive drama, was set in Changsha for the first time with a special exhibition, bringing a wonderful audio-visual feast to the citizens.
With the booming development of the first-store economy, various first-stores have also become the stage for product first-time debuts. At Changsha Guojin Center, Uniqlo ushered in a new autumn and winter product experience exhibition, which meets the needs of Changsha consumers to change seasons and add clothes. The 2022 Autumn and Winter Quality Technology Life Center in the store was also unveiled simultaneously. Consumers can also experience unique clothing customization services in the store.
Xiangxi Aizhai Canyon Starry Sky Camping Base is very popular. Photo provided by the scenic spot
The surrounding tours are popular, B&B Booking "one room is hard to find"
This year during the National Day holiday, local tours and surrounding tours are popular. Ctrip data shows that during this year's National Day holiday, rural tourism was favored, and the product order volume increased by 36% year-on-year. The occupancy rate of many rural homestays such as Liling Fengxi Valley Danfeng Hotel, Changsha Zhimushanji B&B, and Anhua Yeziwan Ecological Tourism B&B are 100%, and it is difficult to find a room.
Xuefengshan All major scenic spots are full of hotels, B&Bs and inns. Three days before National Day, more than 316,200 tourists visited the four major scenic spots of Chuanyan Mountain in Xipu, mountain back terraced fields in , Yangquepo Ancient Village in and Longhui Huxing Mountain Dahuayao, an increase of 22.4% over the same period last year, and the total operating income of the tourism industry increased by 25.16% over the same period last year, setting a new record for tourism in Xuefeng Mountain since the COVID-19 epidemic.
camping popularity has increased. The "Manpo" camping base of Tianhua Mountain Scenic Area in Qingshanpu Town, Changsha County held a large-scale camping activity during the National Day holiday, attracting more than 100 tourists to drive themselves, using the sky, self-service barbecue , taste autumn crabs... Enjoy the tranquility of the holiday and autumn delicacies in the green waters and green mountains. The surrounding tours also drive the farmhouse to heat up rapidly. Changde City , the 8 farmhouses including Xinglongyuan Farm and Huaguoshan Farm, which are key monitored, have a total turnover of 1.892 million yuan, an increase of 17.22% year-on-year.
Leisure activities such as watching movies, visiting exhibitions, watching performances, and going to fitness are popular choices for urban residents. Changde Wanda Cinema launched the "Gilded October, Red Tide" theme event, with a total box office revenue of 809,000 yuan during the holiday.
" Night Economy " continues to create "fireworks" for cities. As night falls, the Youqu Market in BGM Creek New World lit up, visiting the market, enjoying food, watching performances... The emerging business of night markets has illuminated the night life of citizens and has also become a new growth point for the night economy.
During the National Day holiday, the cumulative sales of BBGM Xi Xintiandi increased by 10% year-on-year and the passenger flow increased by 20%.The first Yueyang " Dongting Fishing Fire Season" high-quality agricultural products exhibition and sales in Baling Square, Yueyang City, with the theme of "Damei Lake District, Longshang Yueyang ", is in full swing. More than 200 participating companies display the regional public brand of agricultural products "Lingshang Yueyang", which has made many citizens and tourists linger.
promotional activities have obvious effect
During the holiday, all parts of the province seized the opportunity of sales promotion for the seven-day holiday and organized the "Consumption Promotion Month". The promotional activities of major commercial enterprises are rich and colorful, and subsidies and consumption coupons for automobiles, home appliances, catering, etc. are distributed, effectively stimulating consumers' enthusiasm for purchasing.
Changde City distributed consumption coupons as early as before National Day to help the Special Food Festival, tapping the consumption potential of key business districts, specialty shopping streets, catering hotels, and tourist attractions. Xiangtan City Major supermarkets and complexes have launched the "Enjoy Consumption, Xiangdang Fun" 2022 Higo Consumption Festival, and distributed electrical appliances, retail and catering consumption coupons to citizens, with a year-on-year growth rate of more than 15%. Shaoyang City main urban area Bubugao, Walmart and Jiahui three chain supermarkets achieved sales of more than 17.5 million yuan, an increase of 8.0% year-on-year.
During the National Day holiday, the sales of consumption upgraded commodities such as automobiles, smart home appliances, gold, silver and jewelry increased significantly. Chenzhou Suning Appliances sales were RMB 3.5532 million, Tongcheng Appliances sales were RMB 1.268 million, and Top Appliances sales were RMB 12.6 million, up 59.15%, 21.93% and 20% year-on-year respectively. Hunan Automobile Consumption Festival jointly issued car purchase subsidies with Yunflash Payment, driving the growth of car sales. Zhuzhou City new energy vehicles are in strong demand, and traditional oil vehicle sales have recovered steadily. Auto dealers focused on monitoring during the National Day holiday achieved sales of 37.0454 million yuan, a year-on-year increase of 30.39%.
