temporary change of writing plan and write this article. Please note that I used three words in the title "happiness", "troubles" and "great changes". Outside, not many data say that the market is gray and no one buys cameras. How can you have any worries?
I believe everyone should see yesterday's news, Canon will release EOS R7 and EOS R10 cameras soon. Just looking at it, it's just two bodies, but looking closely, it's very different.
According to the information that has been obtained, these two mirrorless cameras are both APS-C formats, one is positioned at high-end, determined to be a performance machine, highlighting continuous shooting, which is simply an extension of the EOS 7D series and a favorite of bird-killers. Another model is going on the low-end route, with 24.2 megapixels. The signal of
is clear, Canon gave up the SLR. Of course, this does not mean that the SLR camera will be removed from the shelves immediately and will not be sold, but will slowly eliminate the market and enter the recession period of the entire product. In the future, Canon should not release any SLR cameras, but instead translate several models to mirrorless. EOS R7 and EOS R10 are typical, one is for professional players and the other is for entry-level users. The coverage is enough, the knife skills are extremely accurate, and the user group needs are very thorough.
Someone asked, isn't this without APS-C format lens? It's not difficult! Who can't weld the butt? This is not the first time Canon has done this. Moreover, Canon is very smart and launched the RF-S 18-45mm F3.5-5.6 and RF-S 18-150mm F3.5-6.3 supporting lenses to meet the needs of entry-level users. Seriously, travel photo shoot, these two shots are enough, the key is "cheap enough". The APS-C frame mirrorless body cannot be installed with full-frame lenses. If you have enough money, buy it. Why did Canon's behavior cause major changes in the market? It will directly stimulate Nikon and also cut off the SLR product line. Before this, Nikon sent all the signals hesitated, although the D500 also stopped. Once the SLR's back path is cut, then all marketing focus will be shifted to mirrorless. What camera is new users buying? The budget is enough, I suggest to go straight to the point without any reaction. After all, the size is much smaller, and everything is "new". The video shooting is really good. Is there a insufficient budget? Will you still be nostalgic for SLR? The larger market is second-hand because the cost performance is high enough. Who will buy a new SLR camera in the future? There are a lot of camera legacy on hand, and there is no way to change the door. The investment is too great, it is incredibly big. Whether you buy D780 or 5D4, it will come to a phased end. Maybe in the next seven or eight years, I will no longer think about equipment. Reflection-free will start from scratch, taking advantage of the relatively cheap APS-C frame price to cultivate users. At this starting line, if Nikon misses the best opportunity, he will make mistakes again and again and be left behind by Canon again. Don’t underestimate this market, it’s extremely huge. In the past, whether it was Canon or Nikon, it used low-priced APS-C frame bodies to increase sales, attract people, cultivate user complexes, cultivate usage habits, and accumulate a batch of heritage. They contribute more than 70% of sales. I have said before through data that the camera market is not going downhill, but that everyone is playing well and is taking the high-end route. To break the situation, a brand like Canon with great appeal must start first. Chapter 1, will you buy a camera or change it in the next one or two years? Pentax is dead, Panasonic is about to die, and the reincarnation of the Aoji failed. What is the camera you want to buy the most? Comment section, say it.
