Six years ago, a magic storm brought by "Frozen" was popular all over the world. After six years, the Ice and Snow Queen has made a comeback! Since its global premiere on November 22, the film has accumulated a cumulative box office of 640 million yuan in mainland China, with a global box office of 739 million US dollars, which is expected to exceed 1 billion US dollars.
You may think, what does this have to do with shoes? In fact, in addition to box office, the licensing and derivatives business behind the super big IP of Frozen is the biggest cake, and of course it also includes shoes and clothing .
It is reported that after Frozen was released that year, its derivatives business received US$5 billion in 2014 alone. Aisha and Anna's princess dress sold more than 3 million pieces in North America in 2014, generating revenue of 450 million US dollars, and this popularity continued until 2019. Last year, Disney still said that Frozen's derivative can still bring in $1 billion in revenue per year , and it has to be said that this is indeed a business miracle.
In the more than ten days after the release of " Frozen 2", almost all the girls who have watched the movie sighed that Elsa's skirt has reached a new level of beauty and has reached a wave of hot searches. Sure enough, Elsa and Anna , the little sisters, have come back to seize the position of autumn and winter fashion overlords. Even PANTONE, a globally renowned color system supplier of , has launched the exclusive color card of : the charming, romantic and charming [Asa Blue], and the breakthrough self-expressing [Ana Purple].
From the peripheral product categories of this year's "Frozen 2", clothing, accessories, toys, etc. are still the highlights. Three days before the release of "Frozen 2", Disney officially released the "Frozen theme shoes" , which not only includes Orov's children's boots, but also high-heeled boots for young female audiences. After being recommended by the fashion blogger, many netizens shouted "Plant grass and add links." From this perspective, Disney also has plans to create a popular product other than the "princess skirt".
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with the help of this super big IP, the co-branded models between major brands and Frozen are naturally indispensable. Today, Xiaoshi helped everyone collect the latest co-branded models of , major shoe brands at home and abroad and Frozen, and see how they snatch user wallets.
Converse
Converse teamed up with Disney to launch the Frozen Elsa and Xuebao parent-child series. Among them, the most popular one is the pair that is nicknamed "rain boots", while the black co-branded canvas shoes are said to be not very popular.
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Melissa
Melissa joined hands with Frozen II to launch a joint series. Inspired by the movie characters Elsa and Anna, using light blue and shiny elements, they truly restore the scenes of the movie, and greatly present the charm of the movie's style. The sparkling sequins on the shining upper are spread on the upper, like a pair of magically slim shoes.
Crocs
crocs Children's shoes Frozen authorized model, the upper is mainly exquisite Frozen print, full of childlike fun, built-in LED cool flash design, which will shine when children run and jump.
Geox
geox Lux Children's Shoes are currently launching 4 new Frozen 2020 spring and summer models. The design features are mainly concentrated in: upper flash switch design and side ELSA flash printing, as well as leaf elements on the outside of the sole, which are lively and cute overall.
Superga
His national canvas shoe brand Superga (Huber Family) Frozen co-branded model, mainly with white upper, equipped with Aisha blue sole, letters, snowflake embroidery elements, and a snow treasure element one-foot shoe style.
clarks
clarksQilu children's shoes have launched a total of 2 Frozen children's shoes in autumn and winter. These two models have small children and big children's versions, each with 2 colors. Among them, the main promotional model on the homepage of its Tmall official flagship store has a monthly sales of 830.
ZARA
ZARA launches a new model © Disney Frozen Snowflake Sneakers, tied with adjustable shoelaces, and Frozen decoration is designed on the side. In addition, it uses contrasting rubber soles and glossy details, which look very dreamy.
Intersport
INTERSPORT Frozen Children's Shoes 2019 new model is a high-top small boot with Aisha, Xuebao and snowflake elements printed on the bright upper, and coupled with a thick long hair inside, it looks quite warm.
Havana
Brazilian famous flip-flop brand Havana Frozen 2020 co-branded model is a children's flip-flop, which covers the soles with character prints and fine glittering shoelaces, which can indeed make Aisha fans shine in the summer.
Anta
Anta Tmall children's clothing flagship store, in the Anta "Frozen 2" authorized cooperation series, there are 4 shoe products, and the design elements are also mainly concentrated in character avatars, snowflake elements, Aisha blue, Aisha purple, etc. The sales volume of the four shoes exceeded 400, and the highest sales volume reached 733.
It is understood that in most half a month before the release of "Frozen 2", Anta opened theme pop-up stores in various cities in China. Parents cosplayed to Queen Elsa and led the children to parade in the mall, which attracted a lot of attention.
Belle
Belle
Tmall Disney Children's Shoes Store has released a total of 3 co-branded models of Belle Children's Shoes and Frozen, including 2 autumn models and 1 winter boot. It is mainly about color matching, flash diamonds and insole printing.
heshe
tataheshe children's shoes flagship store has 10 frozen shoes, each accounting for half of the autumn and winter models. The colors are mainly concentrated in light blue and light pink, decorated with elements such as love, flowers, and glitter diamonds.
shoe cabinet
shoe cabinet children's shoes flagship store has 8 new models of Disney authorized Frozen series for 2019, including 5 summer models, 1 autumn models and 2 winter models. One of the winter models is fleece-plus-board shoes, and the other is Aisha fashion boots, both of which are designed without lace-ups.
Grace gift 5
Taiwan sweet women's shoes brand Grace gift has launched a total of 3 Disney Frozen series shoes, including one high heel, one small white shoes and one retro style mid-tube boot.
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Source | Original in Shoe World Editor | Zhang Liqiong
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