During the New Year's Day holiday that had just passed, the Guangdong Provincial Museum (hereinafter referred to as "Guangdongbao") ushered in waves of tourists, and the team surrounded the exhibition hall. In addition to Egyptian mummies and export fan exhibitions, there is also an internet celebrity food. After the editor inquired, he found out that it was Guangdong Bo who launched a new cultural and creative cake.
cake needs to be made before you can eat it. It is said that during New Year's Day, the "foodies" once squashed the appointment system. More than 300 people were the lucky ones who were the first to try it out, and more people were waiting.
In fact, in the past two years, the editor’s circle of friends has been flooded with various cultural and creative products many times. From "I Repairing Cultural Relics in the Forbidden City", to the "soul emoticon package" of the Forbidden City Museum, to the Douyin Drama Essay Conference... Cultural relics and traditional culture, these words with a little ancient atmosphere have become more and more playful.
It is said that museums are unique cultural IPs in every place. The cultural and creative cake of Guangdong is naturally a new attempt to export Guangdong's historical and cultural heritage against the backdrop of the "live" of cultural relics. Brother Youliu knows that this is not the only attempt, nor will it be the last attempt.
Eating "cultural relics" is just the beginning! Today, the editor will take you to "Taobao" to see what other creative treasures are there in Guangdong museums? What does it have to do with the cultural relics placed in the exhibition hall? The correct way to open museum cultural and creative products, let’s get started!
"Cultural Relics" that can be eaten
Use taste buds to feel cultural history
As an authentic "foodie", the editor decided to focus on "Cultural Relics" that can be eaten first.
Feng Shang——China exported fans from the 18th to the 20th century.
Wang Xiaoying, director of the Guangdong Development Department of Guangdong Blog, told the editor that this series of cakes is divided into three types, named "Guangdong Tibetan", "Guangdong Guang Treasure Box" and "Fashion". The design inspiration for the first two is from the boxy "treasure box" appearance of Guangdong Bo, while the "Fashion" is a fan cake designed in combination with the "Feng Shang-China Export Fans in the 18th to 20th Century" exhibition on display.
Guangdong Guang Treasure Box.
年多官网.
Among them, "Yu Zang" is a raspberry sea salt cheesecake, with a retro brick red appearance, with a word "四" at the top, from top to bottom, white chocolate mousse, sea salt cheese, strawberry jelly, and finger cake base. It has a rich taste but not sweet, and it makes people like a museum and still want to taste it.
And "Yuanguang Treasure Box" is sesame sea salt cheese flavor. It is said that this cake is very particular, and the proportion of each ingredients must be just right. The cake chef tried it for three to five months to achieve the perfect taste.
The editor likes the "fashion" that is full of girls the most. The sweet and sour aroma of green apples and the rich and mellow cream cheese are cleverly neutralized, and the taste is light and burden-free.
fashion.
"We hope to explore ways to experience the development of cultural and creative products with taste buds, so that cultural and creative products are not only fun, practical, but also delicious." Wang Xiaoying revealed that the launch of cultural and creative cake this time is just a test of the waters, and there will be various novel cultural and creative foods to meet with your friends in the future.
Practical cultural and creative products
Take you through time in daily life and take you to "fly"
In addition to Internet celebrity cakes, the editor saw from the official micro-store of Yuebo that from the most common tapes, stationery, to accessories, bags, and mobile phone cases, Yuebo's cultural and creative products cover almost all categories, and they all have practical styles.
But unlike the pace of cultural and creative products development in most museums, Guangdong Broadcom has a clearer positioning of cultural and creative products design.
Wang Xiaoying introduced that the target group of Guangdong Bo’s cultural and creative products is young people under the age of 40. The focus of design and development is to follow the museum’s collection and exhibition direction, that is, exporting artworks. "For exported artworks, different series of new products will be launched every year. In addition, the appearance of the museum's 'Moonlight Treasure Box' is also a hot topic in design, and a series of new products will be continuously launched." The editor of
saw that the cultural and creative homepage of Guangdong Bo will launch a series of products according to the popular exhibitions such as "Ancient Egyptian Civilization Special Exhibition" and "China Export Fan Exhibition in the 18th to 20th Century" and the products and exhibitions are one by one.
For example, the Jinbilouge Landscape and Quicksand mobile phone case, the design inspiration comes from Li Shourong's painting "Jinbilouge Landscape and Scroll" in the "Decryption of Chinese Traditional Landscape Painting Exhibition".
In the designer's view, the ancient landscape paintings were a little dim because of their age. If they wanted to attract young people, they had to combine them with modern and contemporary elements to make the picture "live". So he opened his mind and added flowable water to the phone case. The boat on the picture could even swim in the mountains and rivers with the phone, with both artistic and three-dimensional sense, which can be said to be "a shaking and waving, you can wander in the mountains and rivers with the phone."
The bang sticker designed from the Qing Jiaqing silver gilded silk burnt blue mountain water pattern fan and the Qing ivory handle badge with white silk face painted characters and flower and bird folding fans has broken the editor's understanding of "bang stickers", and even bangs are Chinese.
Of course, the most common cultural and creative products are stationery products. Wang Xiaoying said that the sales of stationery supplies such as bookmarks, manual books, pens, etc. are very good, and these series will follow the exhibition to design new styles and patterns. For example, Egyptian handmade wood-carved pens and Egyptian elements hand-painted copper rulers are favored by many children.
In addition to Guangdong, the editor found that the Nanyue Wang Museum of the Western Han Dynasty also opened its own "South Yue Yiji" cultural and creative store, including stationery, books, postcards, silk fabrics... there are also a large wave of cultural and creative products.
, such as mobile phone ring buckles and bookmarks, are based on the collection of jade angular jade cups and gold hooks and jade dragons. They not only have a strong South Vietnamese style, but also have a guaranteed practicality.
There are also openworked dragon and phoenix pattern earrings imitating dragon and phoenix pattern heavy ring jade pendant, with unique shapes and aura immediately becomes fully displayed as soon as you wear it.
New media cultural and creative communication
Listen to cultural relics "talking" history anytime, anywhere
Are you attracted by these cute gadgets? But the editor understands that modern people don’t have time or distance. Although they want to see it, I can’t do it. Don't worry, there is a solution.
In June 2018, Southern Daily, Southern+ and Guangdong Provincial Cultural Relics Bureau jointly launched the new media program "Bao Lan Nanyue" to take everyone to easily visit the museum and see the baby. In half a year, the program has brought many popular topics of cultural relics, and has also lifted the mystery of several museums in Guangdong in the most fashionable and down-to-earth way, allowing everyone to re-recognize these treasures in the most fun way.
Behind the creative products with great imagination
How much do they work in order to promote historical relics?
After reading so many Guangdong cultural and creative products, the question is, how do these creative products come from?
"Usually, the New Year's exhibition plan will be released one year in advance. After obtaining the exhibition information, the developer will quickly consult and explore interesting and story-based cultural relics collections, and complete the first draft of the design under the joint coordination of the curator and designer." Wang Xiaoying told the editor that it will take several months to determine the design draft of Guangdong Blog's physical literary innovations.
The editor also learned that Guangdong Museum of Art and Guangdong Provincial Zhongshan Library jointly initiated and established the Guangdong Cultural and Creative Alliance with 9 national cultural relics and cultural and creative pilot units. The alliance includes museums, libraries, art galleries and other units with cultural resources, as well as investment and financing units such as social enterprise design power, production and sales, banking foundations, etc. The alliance should be built into a cross-industry organization. This development model and concept of the entire industrial chain are leading in the country, and also allows the industry to see more hope and possibilities.
In June last year, the first experience hall of the Guangdong Provincial Museum entered the Terminal 2 of Baiyun Airport. In addition to the newly developed cultural and innovative products of the Guangdong Provincial Museum, there are also cultural and creative products provided by 8 member units and intangible cultural heritage units of the Guangdong Cultural and Creative Alliance, with a total of more than 500 products on the shelves.
Hu Ruitao, director of Guangdong Bo Mobile Museum, told the editor that the Cultural and Creative Alliance not long ago also held the "2018 Guangdong (Zhuhai) Cultural and Creative Design Competition". A number of excellent competition results were recognized and agreements were signed. Perhaps they will meet with everyone in real cultural and creative products soon.
Director Wei Jun of Guangdong Provincial Museum:
Let the museum serve as a display space for public culture
"Borderless Museum" is a concept that Guangdong Provincial Museum has praised in recent years. In the words of director Wei Jun, it is "opening the door to run a museum". In addition to running a museum at the airport, Guangdong Museum has also tried to hold exhibitions in subways and shopping malls to connect Lingnan culture and the public. "In the future, we hope to drive overall cooperation in the Greater Bay Area, build a cultural and creative alliance and a borderless museum, and concentrate advantages and develop together. This is what the Guangdong Provincial Museum needs to do," said Wei Jun.
Wei Jun said that if a museum wants to inherit culture and develop itself, it must first have modern vitality and let the public feel that the museum has a close relationship with itself. It must not only find the point of fit between cultural relics and modern life, but also consciously break the inherent boundaries of the museum, so that the museum can be used as a display space for public culture, so that more people can understand and play with the museum.
Edit Zheng Weiheng
