#Why are people missing in KTVs now# This topic has recently attracted heated discussions among netizens on a social platform. According to the "General Report on the Development of China's Music Industry", the number of traditional KTVs in 2016 decreased by nearly 60%. Coupled with the impact of the epidemic in 2020, the overall passenger flow of the KTV industry has dropped by 70%-80%.
The author is also deeply touched by this topic. From the past, the popular rooms are now empty, and even the KTV industry has indeed ushered in a "winter" of development without booking a room on weekends. And behind the halving of the number of KTVs is actually closely related to us.
On the one hand, online karaoke is popular, and the cost of karaoke is reduced, and people are more willing to use online karaoke instead of KTV. With the continuous development of technology, not only mobile apps support online karaoke, but even many home appliances have embedded online karaoke functions. According to the "2020 China Online Ka Song Social Entertainment Industry Development Insight White Paper", the number of monthly active devices in the online Ka Song industry reached 2019, while the number of users in the online Ka Song industry exceeded 1 billion in 2020.
Take " National Ka Song " and "Sing Bar" online Ka Song APPs as examples. They not only have a massive music library that is newer and more complete than KTV, but also have a variety of "god-level" sound effects for users to choose from. If the recharge member can also tune, edit audio and other operations by themselves. Compared with KTV's traditional long hair, online Ka Song plays more richly, more innovative and interesting, and more enjoyable.
"With a mobile microphone, what else do you need for a KTV?"
Now a microphone with a speaker has been derived on the market. Compared with recording and singing on mobile APPs, this microphone can bring users a live-like experience of karaoke and become a walking "karaoke room".
If the TV at home has a karaoke function, you can also invite friends directly to your home. In addition, you don’t have to pay extra expensive room rates and piece together everyone’s time. You can gather with your relatives and friends online KTV anytime and anywhere. The cost of karaoke is greatly reduced and karaoke is more cheerful.
Secondly, under the wave of mobile Internet in recent years, offline activities have emerged more activities that are better than singing K, shopping, and watching movies, such as script killing, board games, escape room , and other more interactive entertainment methods. Everyone can not only experience in a certain activity more immersively, but also have stronger interaction. Everyone can immerse themselves in it, with a better sense of experience and atmosphere.
In general, although the scale of the traditional KTV industry is gradually shrinking, it still has its own advantages. Only by seeking innovative development models and integrating online and offline can the KTV industry break through the situation in adversity and be invincible.
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