Poem says:
The willows are green and the river is uneven, and I even heard the sound of Nanlang stepping on the song.
again:
Small-leaf willow, big-leaf poplar, this year will be broken for a long time next year.
I am very cautious when writing the text of association. After all, it is at the forefront. In the layers of moral kidnapping and in all social frameworks, everything seems good to write, and nothing seems wrong to write.
just want to express his views on the "Sima Nan scolds Lenovo incident" objectively and truly, and be a "real warrior".
1. The essence of the event is that the main theme of society is turning to
1996, Lenovo Computer sales ranked first in the market share in mainland China for the first time.
That year, most of the Internet companies you are familiar with are not born yet. In the next two or three years, Netease , Tencent , Alibaba , and Baidu were established one after another.
That year, two overpasses named after innovative enterprises at that time appeared on the Third Ring Road in Beijing, one was called Sitong Bridge and the other was called Lenovo Bridge. I believe many people don’t know about Sitong now. From this perspective, Lenovo has reached the level of today.
That year, all the post-80s generations started to go to school, playing "Contra", and the "good days" of watching " Slam Dunk " were about to end.
from that time to around 2010. The successful experience in that era was just like the theme of "Contra" and "Slam Dunk". There is only one summary of , "Talent + Desperate" .
You can go and see a short article "My Program Life Road" written by Lei Jun in 1996, which basically briefly talked about the only way for the IT industry to succeed at that time: "Be a stonemason with technology and art."
Lenovo is such a company. Before 2010, there was almost no negative news from this company. It was not that the company itself had no problems at that time, but because it was in line with the social theme.
Don’t easily deny the talent and efforts of Lenovo’s executives in that era. Today’s IT companies are over and you can still think about financing and loans. At that time, “one trick is wrong and the whole game will be lost.” The space issue, how can those executives make their history based on their talents skip here.
Overall, Lenovo's management style has always continued this path, rewarding "people who are talented and hard-working enough", reflecting the actual personnel rules are: "high salary for executives" and "more people can get more money". The elderly who have made contributions in the past have to always provide for them, and it is very likely that the more difficult the company is, the more you have to attract more and more talented executives to come in.
This "historical vicious cycle problem" is very complex, mixed with too much humanity and thinking burden. Sima Nan talked about the problem of Lenovo executives' super high salary, which is actually not a strange thing, but it is a problem that it is difficult to turn around.
The era has developed to this day. 20 years have passed in the 21st century. "Talent + Desperate" is no longer the main theme of the times. Not to mention the rules that are not very applicable to enterprises, even for ordinary workers.
does not deny "talent + desperate". Talent or desperate, both are the first. I admit that most people or companies can at least survive well in society. However, what I want to say is that even if you have both, you will likely be successful more than ten years ago, but today it is basically no chance.
The main theme of society today is already the "hot spot". The earlier people stand at the hot spot, the higher the inevitability of success. As for how to stand at the forefront, perhaps half by luck and half by wisdom.
There were several trends. Lenovo did not catch it, but did not step on it, and all the ducks they got flew away.Half the reason is luck, and half the reason is the "vicious cycle of history" mentioned above. I always feel that finding a few great people to fight can get things done, but in the end a lot of resources are wasted.
So, when Sima Nan B station published so many episodes of Lenovo videos, Lenovo's reaction was basically "Lenovo people from all over the world unite, let's maintain Lenovo and self-esteem together."
is basically not painful to others, but it is easy to give a chance to form a secondary offensive, because people nowadays don’t like to listen to truth and arguments, they all like to listen to stories and gossip, the so-called “eating melons”!
Alas, a group of smart people have been desperately earning their foundation. If you don’t find some "cheap young people" to come in and stand at the forefront, this company can only maintain its current state of survival.
2. Instead of being in the forefront, it was taken as a forefront by others
I believe everyone has recognized the influence of self-media today, but the key is why Sima Nan stepped on Lenovo this time?
The key is that this time I stepped on it very much, it was not new or news, and the platform also cooperated very well, and it started to hype it up all at once.
After a simple review, I found that Sima Nan’s self-media team is indeed first-class and has been well prepared in all aspects.
Why do you step on Lenovo instead of other companies?
The first is that Lenovo is not in the air, you can step on it.
Gree isn't it worse than Lenovo? No, Gree is not in the hot spot, but Sister Dong is a tough guy. If you commit a "feminist" trap, it will be troublesome; if you are in the hot spot, he will not dare to step on companies like Huawei .
The second is that the company is old enough and there are enough stories.
Didi , a company that has just been established for a few years, has started a business with a man and a woman relying on her "talent", and netizens have long been tired of it.
It is exactly like Lenovo, which is almost forty years old, and it can be "inexhaustible and inexhaustible". Earlier, it was 5G voting, and this time, it went forward to the national equity reform around 2009, and there was still more information to dig out. Companies like
are easy to make programs and are easy to attract attention.
is like digging a young man in the entertainment industry and digging for a few days and there is nothing to say. If you want to dig an old star like ZW, then someone can tell you this story for three days and three nights, and you are particularly willing to listen to it.
The third is that all the things that are mined by Lenovo are not illegal, and the matter is not serious!
The way to survive in self-media is to create controversy and expand controversy, but high-level self-media can also control controversy and leave a way out for themselves.
You have to poach an inappropriate company and accidentally go bankrupt for others. They have to cause trouble for your eight generations of self-media people, but Sima Nan is here, just talking about moral disputes rather than legal disputes.
firmly grasps the controllability of this controversy in Sima himself. Even sending a female secretary to talk was inappropriate, which gave netizens an illusion - it made people think that Lenovo was a big deal this time, but in fact, objectively speaking, it was not very important.
has made a lot of face in front, can you not have the inner world? The ultimate goal of commercial self-media is to make money. Sima Nan gained both fame and fortune through a bunch of "small things" and did a "big thing" and was not a business genius.
, Lenovo is really bad luck. It’s fine if you didn’t step into the trend, but it’s also taken by others as a trend by others. In terms of mentality, you’ll admit that you’re unlucky and punish yourself for a few cups.
3. The prelude to common prosperity
There is no wind and waves. This year is a year of great change. medical reform , education reform, real estate reform, and industry such as IT Internet has to be reformed even more.
This Sima Nan incident is just a prelude. Since , it can essentially reflect the public opinion.
"Common prosperity" is an inevitable social theme in the future, and this social direction will become the absolute mainstream of society in the second half of our lives.
You will see that many companies that have had controversial equity reforms in the future were sold one by one. We encouraged people who earned money by taking advantage of the country and those who made money resolutely spit it out.
This incident is just an introduction. Sima Nan, who is in the first layer of , received a small profit, and Lenovo, which is in the second layer, received an opportunity to follow the trend of reform, and the biggest beneficiary will be the people at the highest level.
Yes, only a few people can stand on the lucky vent, and this benefit is not encouraged by our values. It is a good thing for the society as a whole.
Just like a self-media like Sima Nan, it earns a lot of attention by relying on the trend and traffic. The mechanism is all over, and falling down is just a question of when human nature will appear.
Like companies like Lenovo, those executives know better than each of us what to do. There is no doubt that with the financial reports of a large number of IT companies such as Lenovo next year, you will most likely see a sharp drop in executive salaries, or large social donations and transfer payments .
You can see the anchors who have been selling goods this year, and the tax and batch lawsuits will be made in large quantities next year;
You can also see the rich people who made money by buying houses and taking the elevator to cut their money and sell their houses. The houses they had stored back then had only interest left after the principal was discounted;
You can also see the further decline of commercial insurance.
Yes, you can’t go a thousand miles without taking a single step. The country and the people will benefit in the end.
PS:
Since Lenovo has emerged this month, please prepare for the last wave of the year next month.
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