Source: People's Daily Central Kitchen-Dajiangdong Studio
On October 5, the countdown to the opening of the third China International Import Expo. With the launch of the CIIE and the promotion of Shanghai's urban service guarantees in full swing, a more exciting event will arrive as scheduled in 30 days, and more "global firsts" are ready to go. At the same time, exhibits have turned into commodities, exhibitors have turned into investors - a large number of previous CIIE results have been accelerated, and the spillover effect of CIIE has continued to expand.
"Four-leaf clover" at the venue of the CIIE - National Convention and Exhibition Center (Shanghai)
In January this year, the new generation of cryogenic balloon catheters exhibited by Irish medical technology company Medtronic at the second CIIE successfully carried out the first atrial fibrillation treatment surgery at Hainan Boao Super Hospital through the green channel of the International Medical Tourism Pilot Zone.
At the first CIIE, Medtronic launched the star product "the world's smallest blogger" Micra, which will be "China's first plant" in one month. At the second CIIE, Micra was officially launched and has completed more than 500 surgical implants so far. Micra's second-generation product - the double-cavity Qibo System will be unveiled at the third CIIE.
"I don't know what the CIIE is in the first session. I rush to sign up for the exhibition in the second session. I also need to send the best and latest products to the CIIE for the third session." Gu Yushao, senior vice president of Medtronic and president of Greater China, said that the CIIE not only brings exponentially growing orders, opportunities to in-depth contact with customers in third- and fourth-tier cities, but also a reputation that has not been realized in the Chinese market for 30 years. "The CIIE has become an indispensable platform for us to work with Chinese partners to develop together."
According to China International Import Expo Bureau , the contract area of the company of the third CIIE has exceeded the planning target, and the number of top 500 and leading companies in the industry has reached the scale of previous years. Most of the world's top ten well-known companies in the pharmaceutical, medical devices, high-end consumer goods, automobiles and other industries have signed contracts to participate in the exhibition, and dozens of companies have applied to sign the next three CIIEs in a row.
At the first two CIIEs, France participated in the national exhibition, and the French Office of Commerce and Investment served as the national exhibition organization. At the third CIIE this year, the French Business and Investment Agency will participate in the exhibition as a corporate exhibition organization for the first time, setting up a 200-square-meter French food restaurant in the food and agricultural products exhibition area to show visitors the richness, high quality and traceability of French agricultural food. This year, the German exhibition organization AHK brought a total exhibition group area of nearly 1,000 square meters, with a total of 37 participating companies, involving exhibition areas for technical equipment, automobiles, consumer goods, food and agricultural products. As the "hidden champion" in the field of integrated production and education in Sino-German intelligent manufacturing education and training, Munich-based Rhinecost Co., Ltd. signed a strategic agreement with Shandong Zibo Hi-Tech Zone at last year's CIIE to jointly build my country's first "China-German intelligent manufacturing industry and education integration demonstration base". At the exhibition this year, Rhinecost Co., Ltd. will bring the world's first "intelligent manufacturing digital twin technology production training system".
The third CIIE was held as scheduled, allowing many "old friends" who have been deeply involved in China for many years to continue to invest in the uncertain world economic situation
The first exhibits of the third CIIE Estee Lauder washing and care products arrived in Shanghai
In February this year, the Estee Lauder Group announced that it will invest in the construction of a world-class R&D center in China; in June, the two luxury fragrance brands that debuted at the second CIIE, Kelly and Fumar Perfume Publishing House, also opened a new global concept and China's first store in Shanghai; in August, Tom Ford's world's largest beauty boutique store was unveiled in Guangzhou.
Fan Jiayu, president of Estee Lauder Group China, said that in 27 years since entering China, China has become the group's most important international market. In March this year, Estee Lauder's net sales in the Chinese market resumed double-digit growth. "The CIIE was held as scheduled, which is a vivid manifestation of China's leading global epidemic control and long-term economic improvement. We are optimistic about China's future development prospects." Estee Lauder Group has increased its investment in preparing for the third CIIE, expanding the booth area of about 100 square meters, and 14 brands under it collectively debuted, and will launch a number of "black technology" products in the world for the first time.
Multinational pharmaceutical giant Germany Boehringer Ingelheim recently announced in Shanghai that the company plans to increase its capital by 451 million euros in China in the next five years to accelerate R&D and innovation. It is expected that 71 new products will be approved in China in the next 10 years.
Boehringer Ingelheim Greater China President and CEO Gao Qifei said that at the second CIIE, the company achieved fruitful results - not only signed the intention to purchase high-value drugs, but also many innovative drugs were approved to further accelerate. At the end of 2019, the new immune anti-tumor drug Betel An, developed by Boehringer Ingelheim and BeiGene, was approved for marketing, becoming the first innovative biopharmaceutical in China to be approved for marketing using a commissioned production model. This year, Boehringer Ingelheim has successively established a digital innovation laboratory and a China external innovation center in Shanghai, fully integrating China into global early clinical development and accelerating the entry of new drugs into China. The drug Nidanibuxin indication, which is used for the treatment of idiopathic pulmonary fibrosis, was approved, only one and a half months later than the EU.
Gao Qifei said: "China is not only an important production base and consumer market, but also a source of global innovation in the future."
creates an "ultra-short link" for exhibits to turn products into commodities, and finds high-quality imported products for consumers with "same style and same price"
welcomes the opening of the CIIE Greenland Global Quality Life Festival
A series of institutional innovations and improvements in the business environment, making the CIIE in just 6 days an important fulcrum for leveraging economic globalization.
, Greenland Global Commodity Trade Port, which is "alone along the way" from the National Convention and Exhibition Center where the CIIE is hosted, will continue until the end of the third CIIE. 8 national pavilions including Slovakia, Poland , Swiss , New Zealand , Brazil , Chile , Germany, Australia, etc. were opened in a concentrated manner. 7 national pavilions including Cameroon, Sudan , Belgium , Ukraine, Japan, Turkey , and Belarus were newly unveiled after upgrading. More than 1,200 new products of the third CIIE, including Slovak white wine special cup, New Zealand Manuka honey, South Africa Watford blended dry red wine, Syria Dead Sea Mud Shampoo, etc., are placed on the shelves in advance.
As the "6 days + 365 days" annual trading service platform for the CIIE, Greenland Trade Port integrates exhibition display, promotion of trade, guiding consumption, attracting investment and incubation. In the two years since its opening, it has attracted 160 enterprises and organizations from 64 countries and regions to settle in, set up 39 national pavilions, and introduced more than 80,000 imported goods, including nearly 10,000 items of the same products as the CIIE in major categories, including food, beauty, washing and care, digital appliances, diamond jewelry, furniture and home furnishings, etc. More than 90% of the customers who have entered the market have participated in the first two CIIEs or will soon participate in the third CIIE. The platform's cumulative transaction scale exceeded 50 billion yuan, successfully promoting nearly 5,000 products of the same products from the CIIE in more than 50 major categories to enter the circulation markets of 22 provinces and cities in China.
General Manager of Greenland Global Commodity Trade Port Group said: "Amazing at the innovative vitality of China's economy in response to the epidemic, more and more new and old friends of the CIIE have transformed from exhibitors into traders and investors. They not only launched a variety of Made for China to make products for China, but also deeply integrated into the incubation of new business models."
In April this year, Argentina Consul General in Shanghai Oparo brought goods live in the Trade Port, promoting the "same style in CIIE" Angus steak and Argentine traditional culture. The peak number of online viewers reached 15,000, and sales exceeded 10,000 in less than an hour. The "Beer Workshop" jointly opened by Greenland Trade Port and the Belgian Brewery Association will open this month, displaying nearly 130 beers from Belgium, Italy, , Austria, and other countries. More than 50 of them have entered the Chinese market for the first time, and 30 will be unveiled at the third CIIE.
By exporting industrial models and commodity resources, the CIIE spillover effect radiates across the country from the Yangtze River Delta. Starting from Shanghai, Greenland Trade Port has been implemented in 12 major cities across the country, including Tianjin, Harbin, Jinan, Xi'an, Guiyang, Chengdu, Kunming, Ningbo , Lanzhou, Chongqing, Zhengzhou, etc. In July this year, Ningbo Hangzhou Bay Trade Port opened. Among the more than 100 merchants who have settled in the home port of Shanghai Greenland Trade Port, 90 have already or intend to settle in.The Swedish Chamber of Commerce of China replicates the Nordic Center Pavilion in the trading ports of Shanghai, Harbin, Jinan, Ningbo and other places. The Nordic Center Pavilion of Harbin Trade Port opened in one month and its sales exceeded 2.8 million yuan.
Against the backdrop of normalization of epidemic prevention and control, while continuing the convenience policies of previous CIIEs, the organizers this year provided more convenient measures for exhibitors. The Customs Declaration Hall of the Convention and Exhibition Center has set up a special window for the CIIE to pilot paperless customs clearance for entry declarations of exhibitions, achieving seamless connection between online declaration and release. As early as early August this year, the China International Import Expo Bureau and the National Convention and Exhibition Center (Shanghai) began to arrange for home transportation service providers to work on-site offices, set up a "green channel" for air cargo, which is specifically used for the entry and exit of the CIIE materials, and has also supported enterprises with core support companies such as COSCO Shipping and China Eastern Airlines to formulate emergency plans for the transportation of exhibits.
30 days later, a "Oriental Agreement" that demonstrates China's higher level of opening up and promotes win-win cooperation among the international community will once again kick off the curtain in Shanghai's "Four Leaf Crocodile". Guests and exhibitors from all over the world will also witness once again: China's door to opening up will be wider and wider.
