Dingdong Maicai has been launched for more than 50 local specialty dishes. Dingdong Maicai
China News Service, Shanghai, January 27 (Li Qiuying and Li Jiajia) "I prepared small crispy meat for this year's New Year's Eve dinner, Babao duck and bamboo fungus chicken soup..." Xiao Li, a Shanghai citizen who was worried about what to eat for the New Year's Eve dinner a few days ago, opened the door to a new world by pre-made dishes.
The so-called pre-made dish is a semi-finished product. After the consumer buys it home, he only needs to heat it or cook it in a simple way according to the ingredients package combination and it can be eaten. During the Spring Festival in 2022, pre-made dishes saves some cumbersomeness for people's New Year's Eve dinner and adds new room for imagination.
New Year’s Eve dinner package launched by Lixiangguo. Photo provided by Lixiangguo
"Young people nowadays rarely want to cook regularly. Pre-made dishes only need to be cooked simply. Buy them home for 30 minutes, which not only saves time and improves the fun of life." Tai Yongqiang, the head of the pre-made dishes project of Ele.me , revealed that the orders for pre-made dishes on the platform increased by nearly twice the previous month in the week before the Spring Festival alone.
In fact, in addition to offline catering brands joining the ranks of pre-made New Year’s Eve dinners, some retail brands also hope to enter citizens’ dining tables during the Spring Festival. For example, Shanghai Qingmei has customized a variety of New Year’s Eve dinner sets, including local cold dishes, hot dishes, snacks and other dishes in Shanghai, which can be eaten immediately after heating; Sailfish Fresh provides more than ten sets of purified ingredients, which can be eaten simply by cooking.
Dingdong Maicai launched more than 50 local specialty dishes. Photo provided by Dingdong Maicai
html On November 26, the pre-made dishes of Lixiangguo's New Year's Eve dinner products Buddha Jump the Wall , New Year's vegetables, potted vegetables series were announced to be sold out soon after they were launched on various channels. Wang Lin, head of Lixiangguo, said: "This is the first time we have launched pre-made dishes for New Year's Eve dinner. I didn't expect it to be so popular. Not only in first- and second-tier cities, but many of our old customers have also actively recommended them to people around us. Next, in response to consumer needs, we will launch a one-person food product, as well as the most popular pre-made menu items among New Year's dishes gift boxes."Consumers are increasingly no longer limited to local traditional dishes in terms of the choice of New Year’s Eve dinner dishes and tastes. Ou Houxi, the head of Dingdong Maicai Kuaishou Cuisine, introduced that the hard-core New Year’s Eve dinner tables that most of the hard-core New Year’s Eve dinner tables in Guangdong and Hong Kong have now entered the Shanghainese New Year’s Eve dinner menu. "This year we have created the 'Five Lakes and Four Seas New Year' series, from Hong Kong-style pots in the south to Inner Mongolia charcoal-grilled lamb hind legs in the north, from Wuxichuan-style bacon in the southwest to Huaiyang lion head in Jiangsu... There are more than 50 local specialties, so that everyone can taste the national flavor without leaving home."
Industry insiders pointed out, "Consumers' demand for pre-made dishes has become more diverse and high-dimensional. Chinese pre-made dishes need to be separated from takeout, cooked food, and convenience foods, and need to provide better taste, nutrition, and quality, and even provide better experience and guarantee for the public in logistics and distribution."
Hema has launched a new year's Eve dinner series. Photo provided by Hema
Hema Year Vegetable Market Survey Results show that 76% of the respondents have the need to post New Year's Eve dinner on social networks, and 80% of the respondents believe that the most important thing is to put on the New Year's Eve dinner plate, which requires that New Year's Eve dishes need to have a higher appearance. In response to this, the Hema R&D team has put more effort into product research and development to outer packaging. After reheating, the shape is comparable to the fried squirrel fish and the hand-braised braised pork . During the New Year's dishes, both the shape and the taste are highly praised. The soup "big dishes" such as Buddha Jumping over the wall and floral chicken will also be equipped with very "photographed" pots to meet consumers' needs to "show off" the New Year's Eve dinner.
Hema 3R Product Production and Sales Center Purchasing Director Zhang Qian said that pre-made New Year dishes need to use good ingredients and craftsmanship to attract consumers. "The above-mentioned 'family portrait' is an example. This dish alone brings high-quality ingredients from six regions including Jingzhou Fish Cake , Qiandaohu Hua silver carp fish balls, Huizhou Daobanxiang. The price of this dish is 99 yuan, which is not cheap. But based on Hema's experience in making pre-made dishes, consumers' demand for high-quality and price ratios of pre-made dishes is far higher than their pursuit of low prices, and this is even more so for pre-made New Year dishes." (End)
Source: China News Network
