"If you have money or not, go home for the New Year", the impact of the epidemic, the iron rule of the Spring Festival that everyone followed in the past was broken, and many people chose to "spend the New Year in the same place". But this does not affect everyone's enthusiasm for the "year-end drama" of New Year's Eve dinner. They prepare a table of dishes that symbolize auspiciousness to express their expectations for a better life in the New Year. The "main dishes" on the New Year's Eve dinner table naturally became a beautiful scenery that dominates the circle of friends.
"In previous years, I went back to my hometown to reunite with my parents, and they were also organizing New Year's Eve dinner. This year, I spent the New Year's Eve dinner on my own. Although my cooking skills are average, I must make a brilliant New Year's Eve dinner. Take photos and show off for my parents in my hometown, so that they can also feel at ease." Mr. Zhong, a citizen living in Daoli District, Harbin City, said.
The current consumption needs of consumers can also be seen from the "big order at the end of the year" of Renjie Catering Group. In order to bring enough "sincerity" to consumers, the group's Yulexuan Restaurant and Bolongzhuang Restaurant will launch the "package takeout" model in a timely manner, which not only takes into account safety and a sense of ritual, but also more in line with the current situation. Bolongzhuang uses "Chinese flavor and love to endorse" as the communication concept, and Yulexuan mainly uses "love in action" to slogan. The packaging and dishes design have a "New Year atmosphere" and a richer "love", and inherits a strong family culture. The dishes also include "New Year's cuisine combinations" of many categories such as warm soup, main courses, and hot dishes.
Mr. Wang Jiahui, chairman of Renjie Catering Group and founder of Yulexuan & Bolongzhuang brand, said: "We moved the New Year's Eve dinner from a hotel private room to a family dining table, especially the brilliant appearance of lobster king crab as a main dish, which has become a "life-saving straw" for many young people with poor cooking skills to organize big meals. The reservations have been huge in the past week. This kind of C-end retail will not only sell well during the Spring Festival holiday in the future, but may become a major development trend in the daily catering industry."
In the Spring Festival, in addition to the New Year’s Eve dinner, wine is also the unchanging protagonist at the banquet. Renjie Catering Group cooperates with Harbin Jiangxiangyuan (Moutai Agency) Trading Co., Ltd. and Xiaojiuowo Company. The set meal is accompanied by fine wine. The strong alliance between seafood celebrities and wine industry tycoons brings together "strong affection", which not only expresses the happiness of the Chinese flavor and the "New Year flavor" but also demonstrates the social responsibility and responsibility of entrepreneurs. The epidemic cannot stop the warmth. They use their actions to make this winter no longer cold and make the family in their hometown have a more heroic and blessed New Year.
"Pick up your phone and you can book a table of New Year's Eve dinner. Let's have a good meal, just have a good New Year." said Ms. Wu, a citizen. (End)
Article reprinted from: China News Service Heilongjiang News, February 10 (Zhang Bo)
