Recently, JD and CCTV Spring Festival Gala jointly announced that JD has become the exclusive interactive partner of CCTV 2022 Spring Festival Gala. As a living and consumer mall under JD.com, Jingxi will also use the Spring Festival Gala stage to gather the special New Year atmosphere of hometowns such as time-honored brands, intangible cultural heritage food, local famous local celebrities, and other local specialties. Four Jingxi welfare has also been prepared to create a happy "Year of the Tiger" full of strong New Year atmosphere for consumers.
Pre-made dishes, special New Year dishes Direct to New Year's Eve dinner table. The community will add New Year's Eve dinner to New Year's Eve dinner
For most people, the New Year's Eve dinner is the highlight of the Chinese New Year, and every dish contains people's expectations and blessings for the New Year. During this year's New Year's Goods Festival, Jingxi launched the theme activity #Seeing Hometown Flavors and Celebrating the Chinese New Year#, bringing together gold medal buyers from all over the country to explore the special New Year flavor from all over the country, hoping that consumers can easily and conveniently eat special New Year food when sitting at home.
This time, Jingxi joined hands with local time-honored brands, intangible cultural heritage foods, local celebrities and other regions in Guangdong, Jiangsu, Sichuan, Hubei, Henan, Shandong, Jiangxi, Tianjin and other regions to customize local specialty pre-made Kuaishou dishes. Through Jingxi's customized freshness preservation, cold packaging, full-process cold chain warehousing and logistics network, and intensive sales channels, it is delivered to the dining table of the New Year's Eve dinner, allowing consumers to have an affordable, quality and New Year-round Spring Festival.
Guangdong Chaoshan: Provincial Intangible Cultural Heritage Jixiang Fruit Shop
Wang Shuanglong, the third generation inheritor of Jixiang Fruit Shop, his wine-making skills are listed as a provincial intangible cultural heritage project. This "tao paste ginkgo" is a century-old recipe, handmade, soaked rice and grinding, soft and smooth. It is the final dish at the Chaoshan people's banquet, which means good luck and good luck. Through cooperation with Jingxi, this old store, which started in the early 2000, had the highest online sales of nearly a thousand copies per day.
Kaifeng, Henan: a century-old brand Fuxingzhai
Ma Yong, a century-old brand Fuxingzhai, a fourth-generation inheritor. Fuxingzhai’s bucket chicken , a halal food, is made of stewed century-old soup, three turns, three rolls, and three dip soup, and is made at low temperature to keep nutritional. Chicken is a classic combination of New Year’s Eve dinner. It’s good for you to eat chicken in the New Year. On New Year’s Eve, take it out and heat it up and serve it on the table.
Hubei Honghu: Wild grass carp
Hubei is the province of , thousands of lakes , and is known as the province that loves fish to eat the most in the country. During the Spring Festival, every household will prepare wax fish and pickled fish, which is an indispensable New Year atmosphere for Hubei people. Through the "Jingxi Community Live Fresh Plan", Jingxi has provided Hubei residents with free-range wild grass carp, Wuchang fish and other aquatic products, and provides live fresh foster care, live fish slaughtering, live fish pickling, etc., so that you can have a great value, fresh flavor and convenient year without leaving the community.
Xuzhou, Jiangsu: Intangible Cultural Heritage of Fengxian Maojipo
skewers, from Fengxian, Xuzhou, Jiangsu, also known as roll fried , originated from the palace secret dish of the Yuan Dynasty, it is soft and delicious, and cannot be stewed for a long time. Maojipo is the fourth generation inheritor of Maojiajianzi. It was included in Fengxian intangible cultural heritage in 2010. It has been spread to this day and has become a favorite dish for ordinary people in Xuzhou in the New Year banquet.
Jiangxi Nankang: Centennial traditional famous dish purse meat
Liu Daqi, a folk craftsman in Gannan, Jiangxi Province, has been a spoon for many years and has a good hand at a table of folk dishes. Pulp meat is a century-old traditional dish. It is named " Zhuangyuan dish " because of the gift given to the elderly in the neighborhood during the Qianlong period. It is bandaged with lotus leaves, so it is also known as Bound , Gannan local specialty, and it is a must-have dish for every household during the New Year.
Sichuan Suining: Chuan-flavored classic Sand-sand meat
Bashu Commune, a brand under Sichuan Gaojin Company, has become a household name after more than 20 years of development.The sand-stuck meat is an indispensable New Year's Eve dinner for native Sichuan people . " Jiudou Bowl " and contains a strong mark of the unique New Year atmosphere of Bashu. This sand-stuck meat can be eaten by heating it. Heat it on microwave high heat for 5 minutes to easily deter a plate of New Year dishes.
Shandong Binzhou: Old Shandong pork enema
Zhang Tongshuang, a folk craftsman in Binzhou, Shandong. Pork enema is an authentic traditional famous dish in Shandong. It is fat and thin, with golden color, burnt on the outside and tender on the inside, and has a strong spicy garlic. It is eaten with bamboo sticks. On New Year's Eve, the whole family sat around the dining table with enema and white wine, making the next year's life become richer and richer.
Tianjin Xiqing District : Shawo radish
Welcome the winter solstice, eat radish . Shawo radish is named after it is native to surrounding villages such as Xiaoshawo Village, Xinkou Town, Xiqing District, Tianjin. It has a history of planting for more than 600 years. It is as green as jade and tastes like fruits. During the Spring Festival, people eat a lot of greasy foods, and eating a bite can make up for this defect. It is a must-stock New Year goods for locals during the Spring Festival.
Watch the Spring Festival Gala and visit Jingxi. The four-fold welfare benefits are available for the "Year of the Tiger"
"Eat happily" and "buy it very much". On New Year's Eve, consumers shake the 1.5 billion red envelopes and good things that they have divided through the Spring Festival Gala event of the JD APP, which can also be used on the entire Jingxi site. Jingxi will also jointly bring more New Year's surprise benefits to users across the country. Based on the 1.5 billion JD red envelopes and good products, Jingxi will increase its investment. From the Little New Year to the Lantern Festival, release the Beijing Xi APP New Year gift 10 yuan full category coupons for free, New Year's Eve big benefits 1 yuan gold limited-time seconds, every day New Year's money divides 300 million red envelopes, Spring Festival limited-time benefits starting from 1 yuan, four levels of Beijing Xi welfare, let everyone have a happy "Year of the Tiger" together.
is not only hard-core benefits, but also has great value for New Year’s goods. Relying on the online and offline multi-end and multi-scenario service channels based on the community, such as the store group based on the community, Jingxi APP, Jingxi Pinpin, , Jingdong Shopkeeper Bao , etc., Jingxi will also build a new experience of in-store, home delivery, pre-sale and self-pickup for consumers in various regions, so that the New Year atmosphere can enter the community. Jingxi custom-made New Year gift boxes, seafood, aquatic products, fruits and vegetables, and pre-installed New Year’s Eve dishes in various places, including millions of great value products. Combined with the Spring Festival Gala’s fancy benefits, it allows consumers to easily prepare New Year’s goods, New Year’s gifts, and New Year’s banquets, making it worth the New Year.
This article comes from the financial world information
