Original Orange
Vista hydrogen commercial
1 In February 1955, a successful person named Chanel was attending the event and saw the little sisters in the venue holding their handbags while busy serving wine. They thought that they were also deeply troubled by "If you can't work if you can't get a bag, you can't get a bag if you can't work" .
Then a sudden light of inspiration appeared. After returning home, I added a metal ring to my small bag and passed through two chains. On December 5, the first female bag with shoulder straps in the luxury industry made a brilliant debut. That's right, it's the Chanel 2.55 that was snatched to the point of baldness.
great design full of women's emancipation of their minds, not only liberates women's hands, but also unloads women's wallet.
In 2021, Chanel, which has risen three times in a row, has made trouble again and announced that it will be limited to purchase one classic flip bag per person every year from October.
After a notice, someone complained on his circle of friends that the price is close to Hermes "Are you so arrogant? You can't afford it if you have money?"
has been limited to purchase, and the price has increased, just like Hermes
In addition to two classic flip bags Classic Flap Bag and Coco Handle purchase is restricted, and other small leather goods products are restricted by each consumer . .
Although the purchase restriction policy is currently targeted at the UK and South Korea, and the Shanghai stores have not received any news, it is not ruled out that it will be limited to the Chinese market one day, let alone Coco Handle has been out of stock.
Chanel has more and more thoughts on screening customers. In July, in South Korea, it issued a "ban on accessing stores" order to some customers. official claims to "protect customer experience" and ban the so-called "suspended purchases and retain goods".
Official explanation of the meaning of delaying purchase is: Over-repeated visits to the counter, excessive purchase of goods, etc.
That is to say, if you are found to be suspected of "fried bread without carrying it", Chanel has the right to block you.
Although this move may accidentally hurt the "shopper who is not short of money", "would rather kill one by mistake than let a thousand" , and ensure the scarcity and purity of luxury brands.
is just a leather bag, as for it? people who never buy just watch the fun, and even think that this matter is rich and "want to transfer my purchase restriction qualification."
Ordinary players who are deeply suffering from scalpers and purchase price increases are very pleased, so that they don’t have to get the hot products or be forced to increase their money.
And netizens who seem to be senior buyers think that those who complain about being restricted from purchasing for the first time are fussing. LV will check ID, and presbyopia will be limited to purchase one per week.
Someone also revealed the industry's "secret": "In fact, as long as you buy clothes, you can buy whatever you want" , so netizens who were told that the purchase restrictions were regretting that the level was not enough.
However, the "real rich woman" will not underestimate herself in front of Chanel. Consumers who have already internalized luxury goods and despise the chain lineage and sneered: "Their level is not worthy of playing with limited purchases" .
Last time Chanel was criticized for being criticized for Chanel's classic model 2.55, from 38,100 yuan in May 2019 to 51,500 yuan in November 2020. is 13,400 yuan in just one and a half years old and has an increase of 5.2%, and housing prices dare not be so crazy.
At that time, many people thought that it was better to buy Hermes at the time. After all, Hermes small Lindy is only 47,300, which is cheaper than Chanel. At least it can be the beginning of the H character that can enter the circle of ladies.
Although the price increase of major luxury goods against the trend in the past two years has become a routine operation, the price of LV and Prada has been raised by less than 10%, and is the most "unscrupulous" and most times, and Chanel is .
In short, Chanel tries to make itself more and more precious and scarce, and contribute to the "luxury" wall.
Why do they dare to increase their prices?
I asked my rich woman why Chanel limited to purchase classic models? She said bluntly: Because ordinary people are usually careful to buy classic models. Scalpers like to stock up on purchasing agents because of the strong demand, and the market is also the most likely to flood classic models.
"After all, only the real rich lady can afford to catch up with the new models every season. There is no purchase limit or price increase or not. I don't care at all, so I only buy a few classic models, which I can't compare."
The rich woman in front of me showed my very poor smile.
purifying market, what is being purified is never VVIP.
purchase restrictions, price increases and even appropriate shortages. These "I can't understand but are shocked" actions to chase customers are actually the cool and cold character of that are deliberately constructed by luxury goods.
price increase is only a benefit. In addition to making some price sensitive people spit, industry insiders analyze a certain increase, which will make consumers think that the product is valuable, and can actually increase revenue steadily.
And luxury brands are best at doing the opposite, using high premiums to widen the gap with ordinary products, in order to maintain the brand tone that depends on for survival.
I talked about this with a clothing boss who has been in the industry for many years. She smiled in a mature manner: There are many industries where limited price increases are available. Everyone likes gifts and gifts, but they don’t cherish them. The more expensive they are, the more they will pay attention to it.
"Cold" needs to grasp the standard, and Chanel is also overestimated by the benchmark against Hermes. The last one I played with was celine. Both the presbyterian pommel bag and the smiling face bag had used the distribution strategy, but they were ridiculed for "I didn't have Hermes' life, but I got Hermes' disease." Finally, the payment for delivery fell to Ole once became a laughing stock.
Chanels are especially brave enough to sing opposites in the Chinese market. In the final analysis, they are favored and fearless.
instead of stimulating consumption during the economic depression, but instead used price increases and purchase restrictions to suppress consumption. is due to the "strong support" of Chinese consumers.
Since the 2008 financial crisis, luxury goods have raised prices in China.
McKinsey report that year showed that even though the global economy declined in 2009, the size of China's luxury consumer market still increased by 16%. Although it has declined a lot compared with the same period last year, it is far better than other regional markets, and the money is very good.
Luxury companies will also compete secretly. Any increase will basically follow the rise of , otherwise the style will be lagging behind?
In May this year, LV and Prada triggered the first wave of price increases, Gucci, Dior, and Chanel followed closely, especially when the news of price increases began, Chanel stores in high-end business districts across the country ushered in a wave of buying queues. In the future, old men and mothers all want to take advantage of the price increase. Original Orange Vista hydrogen commercial 1 In February 1955, a successful person named Chanel was attending the event and saw the little sisters in the venue holding their handbags while busy serving wine. They thought that they were also deeply troubled by "If you can't work if you can't get a bag, you can't get a bag if you can't work" .
Then a sudden light of inspiration appeared. After returning home, I added a metal ring to my small bag and passed through two chains. On December 5, the first female bag with shoulder straps in the luxury industry made a brilliant debut. That's right, it's the Chanel 2.55 that was snatched to the point of baldness.
great design full of women's emancipation of their minds, not only liberates women's hands, but also unloads women's wallet.
In 2021, Chanel, which has risen three times in a row, has made trouble again and announced that it will be limited to purchase one classic flip bag per person every year from October.
After a notice, someone complained on his circle of friends that the price is close to Hermes "Are you so arrogant? You can't afford it if you have money?"
has been limited to purchase, and the price has increased, just like Hermes
In addition to two classic flip bags Classic Flap Bag and Coco Handle purchase is restricted, and other small leather goods products are restricted by each consumer . .
Although the purchase restriction policy is currently targeted at the UK and South Korea, and the Shanghai stores have not received any news, it is not ruled out that it will be limited to the Chinese market one day, let alone Coco Handle has been out of stock.
Chanel has more and more thoughts on screening customers. In July, in South Korea, it issued a "ban on accessing stores" order to some customers. official claims to "protect customer experience" and ban the so-called "suspended purchases and retain goods".
Official explanation of the meaning of delaying purchase is: Over-repeated visits to the counter, excessive purchase of goods, etc.
That is to say, if you are found to be suspected of "fried bread without carrying it", Chanel has the right to block you.
Although this move may accidentally hurt the "shopper who is not short of money", "would rather kill one by mistake than let a thousand" , and ensure the scarcity and purity of luxury brands.
is just a leather bag, as for it? people who never buy just watch the fun, and even think that this matter is rich and "want to transfer my purchase restriction qualification."
Ordinary players who are deeply suffering from scalpers and purchase price increases are very pleased, so that they don’t have to get the hot products or be forced to increase their money.
And netizens who seem to be senior buyers think that those who complain about being restricted from purchasing for the first time are fussing. LV will check ID, and presbyopia will be limited to purchase one per week.
Someone also revealed the industry's "secret": "In fact, as long as you buy clothes, you can buy whatever you want" , so netizens who were told that the purchase restrictions were regretting that the level was not enough.
However, the "real rich woman" will not underestimate herself in front of Chanel. Consumers who have already internalized luxury goods and despise the chain lineage and sneered: "Their level is not worthy of playing with limited purchases" .
Last time Chanel was criticized for being criticized for Chanel's classic model 2.55, from 38,100 yuan in May 2019 to 51,500 yuan in November 2020. is 13,400 yuan in just one and a half years old and has an increase of 5.2%, and housing prices dare not be so crazy.
At that time, many people thought that it was better to buy Hermes at the time. After all, Hermes small Lindy is only 47,300, which is cheaper than Chanel. At least it can be the beginning of the H character that can enter the circle of ladies.
Although the price increase of major luxury goods against the trend in the past two years has become a routine operation, the price of LV and Prada has been raised by less than 10%, and is the most "unscrupulous" and most times, and Chanel is .
In short, Chanel tries to make itself more and more precious and scarce, and contribute to the "luxury" wall.
Why do they dare to increase their prices?
I asked my rich woman why Chanel limited to purchase classic models? She said bluntly: Because ordinary people are usually careful to buy classic models. Scalpers like to stock up on purchasing agents because of the strong demand, and the market is also the most likely to flood classic models.
"After all, only the real rich lady can afford to catch up with the new models every season. There is no purchase limit or price increase or not. I don't care at all, so I only buy a few classic models, which I can't compare."
The rich woman in front of me showed my very poor smile.
purifying market, what is being purified is never VVIP.
purchase restrictions, price increases and even appropriate shortages. These "I can't understand but are shocked" actions to chase customers are actually the cool and cold character of that are deliberately constructed by luxury goods.
price increase is only a benefit. In addition to making some price sensitive people spit, industry insiders analyze a certain increase, which will make consumers think that the product is valuable, and can actually increase revenue steadily.
And luxury brands are best at doing the opposite, using high premiums to widen the gap with ordinary products, in order to maintain the brand tone that depends on for survival.
I talked about this with a clothing boss who has been in the industry for many years. She smiled in a mature manner: There are many industries where limited price increases are available. Everyone likes gifts and gifts, but they don’t cherish them. The more expensive they are, the more they will pay attention to it.
"Cold" needs to grasp the standard, and Chanel is also overestimated by the benchmark against Hermes. The last one I played with was celine. Both the presbyterian pommel bag and the smiling face bag had used the distribution strategy, but they were ridiculed for "I didn't have Hermes' life, but I got Hermes' disease." Finally, the payment for delivery fell to Ole once became a laughing stock.
Chanels are especially brave enough to sing opposites in the Chinese market. In the final analysis, they are favored and fearless.
instead of stimulating consumption during the economic depression, but instead used price increases and purchase restrictions to suppress consumption. is due to the "strong support" of Chinese consumers.
Since the 2008 financial crisis, luxury goods have raised prices in China.
McKinsey report that year showed that even though the global economy declined in 2009, the size of China's luxury consumer market still increased by 16%. Although it has declined a lot compared with the same period last year, it is far better than other regional markets, and the money is very good.
Luxury companies will also compete secretly. Any increase will basically follow the rise of , otherwise the style will be lagging behind?
In May this year, LV and Prada triggered the first wave of price increases, Gucci, Dior, and Chanel followed closely, especially when the news of price increases began, Chanel stores in high-end business districts across the country ushered in a wave of buying queues. In the future, old men and mothers all want to take advantage of the price increase.
's fearless attitude is often criticized by domestic buyers, treating prices differently. Occasionally, when encountering foreign stores, they are stuck in Chinese customers' identities.
"Once I went to the Gucci counter, I didn't sell new products to Chinese people. Checking the name and records is the same as checking the household registration of your ancestors for the 18th generation."
Who made the epidemic unable to stop the Chinese people's enthusiasm for luxury consumption?
Luxury hot and cold
So much love
High cool luxury brands have you had big discounts in China ? Yes, that was a rare day when sales in China's luxury market declined.
still remember the spring of years ago in , French luxury brand Chanel announced that the overall price of the mainland Chinese market was reduced by 20%, broke the industry rule of luxury goods in China for the first time.
has made unprecedented big discounts in China, on the one hand, because the exchange rate of euro declines, and has another important reason because Chinese consumers are becoming increasingly sluggish and need the simplest way to stimulate - discount.
Chanel interrupted the practice of price increase for five consecutive years, price reduction has occurred in major luxury brands. Dior's market in Hong Kong fell by 12%. In addition, Prada and Versace immediately followed up and announced that they would reduce prices in China, to awaken the weak market. The price reduction of
works. The big price reduction led by Chanel has triggered a rush to buy counters. No human being can resist the temptation of "discount".
is like the author of "Cheap: The High Price of Discount Culture":
"Only consumers who are truly at the forefront of fashion will buy pre-season products at full price, but most people are waiting for discounts."
Breaking the convention and being self-deprecating? No, it was because of the Chinese market with insufficient potential and finally got anxious. The relationship between consumers and Chanels is like a love that plays hard to get. You are reluctant to leave me, so I ignore your love.
Luxury brands actually have a long-standing mentality of "Looking down but inseparable from" .
The mysterious Oriental was once the dream country of the heads of major luxury brands. Saint Laurent The old man should not be too exaggerated, claiming that he can travel to China in his dreams: "An ancient picture album may fully carry my imagination of China, and I don't need to go there at all."
At the beginning, he absorbed oriental elements, but later he found that the virgin land in the Chinese market was so fat. LV opened a specialty store in China for the first time in 1992. At that time, a model dressed in cheongsam Manchu stood next to the presbyop suitcase, which was a cultural impact.
At the beginning, luxury goods can only be bought in specific places and foreign exchange coupons , so "conspicuous presbyterian logo" becomes a symbol of wealthy people.
"People who are not rich will also desire to have one or two items, which can give people hope and soul comfort." . The first impression of luxury goods has been passed down from generation to generation. Once you decide to have it, you cannot avoid the pleasure of spending a lot of money and the spiritual satisfaction when using it, and welcome the surrounding eyes and sighs.
satisfying pleasure will be addictive and contagious. Later, the full opening of luxury goods stores and the suspension of foreign exchange coupons directly led to a huge explosion in China's demand for luxury goods.
However made in China is shameful. Prada was revealed by Goldman Sachs that part of the products were manufactured by China.The European descent of made in Italy was questioned, to be precise, most made in China.
Later, due to the cheap image, Prada asked for a little copywriting genius to come up with the clever rhetoric of by Prada.
Coach, but the end of is that the "crime" of Aunt Outlet's grocery bags will never be removed.
But doing business is about money. No matter how humanities, art, or craftsmanship, can't escape a filter of illusion.
Luxury goods are no longer the royal family's exclusive offering that only opened stores in Paris, London, Milan more than 100 years ago. It can open all over the world, and is the ultimate luxury brand that has a cool personality and is still the product of commercial operation.
Dio The old man is not only a design genius, but also a business genius. It was he who introduced the "patent licensing" model into the fashion industry, sold the drawings to American sock companies to collect patent fees, allowing the other party to put on the "Dior" logo, and successfully opened the "Official Brand OEM" model for luxury goods.
Although Chanel No. 5 perfume has caused ecstasy in the industry, what really inspired the luxury industry is the mass production of perfumes led by Dior, because he found that perfumes can not only be sold on a large scale, but also have high profits. is the group's cash cow , compared with ready-to-wear and luggage.
From then on, the revenue model of the luxury goods industry has reached the goal of "fame and profit" . The small accessories such as perfumes are responsible for distribution and money-making, and the rest are responsible for carrying the banner of brand tone.
Factory outsourcing is an open secret of the industry, Because OEM is simply too cost-effective . It is rumored that the Prada package priced at 20,000 to 30,000 is less than 1,000, and it can make 10-20 times the profit.
How can a luxury company without a shrewd mind be able to harvest generations of people on earth? And those who were cut are getting younger and younger.
If we take the "independence" of luxury goods into the market strategy, We and them are nothing more than a circle and circle relationship.
Chanel always appears as a pioneer in fashion and a social critic. One year's Chanel Haute Couture Show was a casino, used to satirize the market where currency was rampant; one year, the spring and summer series design director Carl took a group of female models to turn the show into a feminist parade;
There is also one year's style more "luxury", Carl put 240 tons of real ice into the show to create an Arctic style. In order to prevent the ice from melting, the indoor air conditioner must be turned on to 0 degrees.
No matter what kind of social celebrity you are, you have to watch this show even if you are snot.
The luxury goods B side that criticizes current problems and refuses to cater to is a passion for manipulating the market and mobilizing sales.
In the past few days, Character design is a tool for making money. If you really believe it, you will be stupid.
Your first experience buying luxury packages
The European descent of made in Italy was questioned, to be precise, most made in China.Later, due to the cheap image, Prada asked for a little copywriting genius to come up with the clever rhetoric of by Prada.
Coach, but the end of is that the "crime" of Aunt Outlet's grocery bags will never be removed.
But doing business is about money. No matter how humanities, art, or craftsmanship, can't escape a filter of illusion.
Luxury goods are no longer the royal family's exclusive offering that only opened stores in Paris, London, Milan more than 100 years ago. It can open all over the world, and is the ultimate luxury brand that has a cool personality and is still the product of commercial operation.
Dio The old man is not only a design genius, but also a business genius. It was he who introduced the "patent licensing" model into the fashion industry, sold the drawings to American sock companies to collect patent fees, allowing the other party to put on the "Dior" logo, and successfully opened the "Official Brand OEM" model for luxury goods.
Although Chanel No. 5 perfume has caused ecstasy in the industry, what really inspired the luxury industry is the mass production of perfumes led by Dior, because he found that perfumes can not only be sold on a large scale, but also have high profits. is the group's cash cow , compared with ready-to-wear and luggage.
From then on, the revenue model of the luxury goods industry has reached the goal of "fame and profit" . The small accessories such as perfumes are responsible for distribution and money-making, and the rest are responsible for carrying the banner of brand tone.
Factory outsourcing is an open secret of the industry, Because OEM is simply too cost-effective . It is rumored that the Prada package priced at 20,000 to 30,000 is less than 1,000, and it can make 10-20 times the profit.
How can a luxury company without a shrewd mind be able to harvest generations of people on earth? And those who were cut are getting younger and younger.
If we take the "independence" of luxury goods into the market strategy, We and them are nothing more than a circle and circle relationship.
Chanel always appears as a pioneer in fashion and a social critic. One year's Chanel Haute Couture Show was a casino, used to satirize the market where currency was rampant; one year, the spring and summer series design director Carl took a group of female models to turn the show into a feminist parade;
There is also one year's style more "luxury", Carl put 240 tons of real ice into the show to create an Arctic style. In order to prevent the ice from melting, the indoor air conditioner must be turned on to 0 degrees.
No matter what kind of social celebrity you are, you have to watch this show even if you are snot.
The luxury goods B side that criticizes current problems and refuses to cater to is a passion for manipulating the market and mobilizing sales.
In the past few days, Character design is a tool for making money. If you really believe it, you will be stupid.
Your first experience buying luxury packages
