In South Korea, KAHI Keyi, known as the Korean national skin care brand, has only been launched for a year and a half, and its ace product KAHI Keyi small powder stick has sold more than 10 million units. Consumers say directly: Other products also want to try and repurchase!
Based on China's population, 10 million pieces are not a large number, but for South Korea, which has a population of only 50 million, it is equivalent to the level of Korean female consumers having one, and this is just the sales volume of small pink sticks for the main product. In addition to the best-selling small pink sticks, KAHI Keyi also has 5 color sticks with other functions, each color stick is very popular in Korea. Light-patterned hydrating small powder sticks and whitening light-patterned small yellow sticks have been listed on the sales list of OLIVEYOUNG, the most famous beauty collection store in South Korea.
(Source: KAHI Keyi officially sells 10 million pieces of celebration)
In the Korean market with many skin care products, how did KAHI Keyi overcome many obstacles and stand out among similar products?
Since October 2021, KAHI Keyi has opened a flagship store on Tmall International, completing the first step to enter the Chinese market. At the end of April this year, KAHI Keyi officially entered Douyin , accelerating its e-commerce process in China. It is worth mentioning that without any Pinxuan and store promotions, the store's products have started to place orders frequently just a few days after they have been on the shelves. KAHI Keyi made its debut, which ignited the market. It can be seen that the KAHI Keyi brand is trusted and loved by consumers not only in South Korea, but also in China. The research and development of KAHI Keyi brand focuses on the actual needs of consumers, especially the needs of female consumers.
It is said that the day of marriage is the best day in a woman's life. In addition to the numerous implications, it is also because every bride will do her best to manage her skin before marriage so that her skin can be perfect on the wedding day. Most Korean brides will focus on bridal skin management packages, including salmon needles that make the skin tight, as well as deep moisturizing and moisturizing items to make the skin more tender and plump. They will not see dry and skinned skin, and they will not see shriveled fine lines and dry lines. They are as hydrated and shiny as newborn baby skin. They are the "cream skin" that has been popular in the past two years.
KAHI brand R&D company KOREATECH, in order to enable female consumers to have smooth, firm and elastic skin every day, they have devoted themselves to developing a series of bridal skin care products.
(Source: Screenshot of KAHI Korea official website)
Ace product KAHI Keyi small powder stick, which also meets the three conditions for creating creamy skin. 1. Light lines; 2. Hydrating and moisturizing; 3. Balance water and oil. In the case of long-lasting use, dry lines, fine lines and pseudo-wrinkles can be smoothed. Over time, it will achieve a light pattern effect visible to the naked eye. At the same time, it can prevent wrinkles from appearing on the skin and help keep the skin young.
. Light lines ( neck lines , pseudo-grain, expression lines, dry lines)
KAHI kAHI small powder stick, contains the same ingredients as salmon needles, three salmon collagen composite components, which are almost the same as the DNA base composition of the human body, ensuring high compatibility with the human body. It can act as a conductive substance to help the skin improve its barrier to the outside world and improve its luster and elasticity.
also contains the common adenosine ingredients in large brands of anti-aging skin care products. The main functions of adenosine ingredients: moisturizing and antioxidant. It is used as a skin conditioner and can better regulate the skin, improve the skin's foundation, and restore the skin to problems.
(Source: Screenshot of the details page of the small powder stick of the official flagship store of KAHI)
2. Hydrating and moisturizing
is rich in a variety of strains of plant fermentation essential oil ingredients that are fermented 744 hours and 3 times. It minimizes the molecules and applies them to the face. It is very moisturizing and moisturizing, smoothes dry and false lines in time, and makes the skin slowly moisturized, full and shiny.
3. Water and oil balance
When it comes to oily skin care, many people will subconsciously think that oil is heavy and difficult to absorb, and will also add burden to the skin.In fact, the small powder stick uses ultra-small molecule fermentation essential oil, which is an oil with better oil solubility, with better actual permeability and easier penetration into the skin stratum corneum to achieve moisturizing effect. The skin itself secretes oil, helping the skin stay stable. If the skin is prone to problems during season changes, such as dry skin and damaged barriers, it is necessary to appropriately supplement oils similar to sebum ingredients or have good compatibility to help the skin achieve a healthy water and oil balance state and maintain stability.
(Source: Screenshot of the details page of Xiaofanbang of the official flagship store of KAHI Keyi Taobao)
From the research and development, production, manufacturing and sales of the KAHI Keyi brand has its mature links, and in its product marketing direction, it also follows the concept of being close to consumers. There are little fans in all major variety shows and popular TV series in Korea. It can be seen that it is not accidental to overturn orders, and the best-selling of products is the inevitable result of KAHI Keyi's unique marketing model.
