Author丨Zheng Wuhui
If the original intention has color, for Li Li, it must be the holy pure white of the doctor.
This original intention is about dreams, responsibilities and feelings, and it also witnesses how a woman who came from Shandong, China can bring traditional Chinese medicine to the world for more than 40 years.
Li Li's name has been deeply intertwined with Meibao throughout her life. She is one of the founders of Meibao Group , chairman of the Xu Rongxiang Foundation in the United States, and vice chairman of the board of directors of Meibao Group. Despite many titles, people who are familiar with her love to call her "Doctor Li". This is a true portrayal of her unchanging doctor's kindness and universal sentiment from medicine to entrepreneurship.
Because of this sentiment, Li Li expanded his territory and set many firsts: she and her husband Xu Rongxiang were the first doctors to take advantage of the reform and opening up wave and get out of the system; the Meibao Moisturizing Burn Ointment developed and promoted by the two was the first new Chinese medicine approved in China after the implementation of the " Drug Administration Law " in 1984, and it is also the first external Chinese medicine in the world to submit a new application for compound plant medicine to US Food and Drug Administration (FDA).
Looking back at the journey, Li Li is more calm, capable, and wise. This priceless spiritual wealth is all due to her courage and courage to surpass the shackles of the times and pursue dreams in youth.
Reform of pursuing dreams, breaking away from the system and entering the business world
Talking about the beginning of pursuing dreams, the picture was frozen 40 years ago.
It was the 1980s, and the economic development of New China changed the world. The opening of policies allowed the atmosphere of freshness and activity to spread all over the world. The country encouraged young people to come out to realize their dreams and create value and future.
As the first two college students who resumed the college entrance examination after the Cultural Revolution, Li Li and Xu Rongxiang both entered Qingdao Medical College (now Binzhou Medical College ) in 1978. Li Li has excellent grades, serves as a student cadre, and is also a literary and artistic backbone of the school. Among the many admirers, she fell in love with Xu Rongxiang not only because of his down-to-earth and hard work, but also because of his sincerity, enthusiasm and doctor's feelings.
Li Li recalled that in a sophomore clinical class, Xu Rongxiang first came into contact with a patient with burned . He was a child with a large area of burns. The process of changing the dressing was very painful. The child's tragic cry made Xu Rongxiang tremble inside. He felt that the knowledge he had learned was so pale and powerless in the face of the patient's illness. He made a vow in his heart not only to be a good doctor who can use ready-made medical technology to treat patients, but also to find new technologies and new treatments to become a medical scientist who can completely relieve the pain of burn patients. This changed his entire life from then on.
Those who have ambition will succeed. Xu Rongxiang studied hard, searched for the prescription, and repeatedly experimented, and finally invented the moist burn ointment and burn moist exposure therapy. A large amount of clinical data proves that this technology has good effect, easy operation and low cost, and is very suitable for promotion.
In order to better develop new therapies, Xu Rongxiang, who worked as a doctor in Jinan after graduation, resolutely resigned from the public office of the hospital and became the first doctor in China to resign after the reform and opening up. "It was the policy that touched us." Li Li recalled that at the beginning of reform and opening up, most people still survived by the system, and resigning was incredible. "Because in that era, once you resigned and left the system, suddenly everything, including housing and salary, was gone. This sense of gap made people at a loss and had no choice. At that time, Xu Rongxiang often described himself as a technology homeless man," said Li Li.
986, Xu Rongxiang brought research topics and achievements to Beijing, hoping to break a new path. However, after giving it to many medical experts, although it has also gained a lot of recognition, in an era when researchers mostly submitted topics through units, the behavior of individuals sending topics was difficult to understand and support.
After running around and anxiously waiting, at the end of 1986, Xu Rongxiang finally waited for the experts' identification results. His technology was recognized by the authoritative state departments for the first time.In 1987, burn moisture exposure therapy and moist burn cream were officially released at home and abroad. In the same year, with the support of Guangming Daily , Meibao's predecessor, Beijing Guangming Traditional Chinese Medicine Burn and Ulcer Research Institute, was established, thus opening a new starting point for technological development.
"I believe his medicine and technology are very good. We feel that there will always be a day of success. No matter what others say, we must persist." With the efforts of the couple, the former Science and Technology Department of the Ministry of Health made an exception and organized a "communication appraisal meeting". In 1988, Moist Burn Ointment obtained the former Ministry of Health's new drug certificate. This is not only the first new Chinese medicine approved after the implementation of the Drug Administration Law in 1984, which is of epoch-making significance. This medicine has also become one of the ten medical technologies promoted and popularized nationwide in the "Eighth Five-Year Plan" together with burns and moisture exposure therapy.
In order to further promote technology, Xu Rongxiang thought of opening a training class, so Li Li sent invitation letters one by one according to the hospital list, but when the first batch of training classes started, only 9 students came. "At that time, doctors were all in the system and had no idea about going out and doing it alone."
As a wife and doctor, Li Li also made the decision to resign in order to support this medical career. At that time, she was already the pediatric leader of , the Fourth People's Hospital of Jinan City, and was also the target of the hospital's key training. The hospital provided her with funding research topics. At this time, it undoubtedly required great perseverance and courage to give up the "iron rice bowl". When she decided to resign, the hospital leader didn't understand and asked her if she was leaving a good doctor, and would rather go to the sea, so she would not leave a way out for herself? But Li Li has made up her mind and resigned to better realize her ideal of curing diseases and saving lives.
From then on, the couple cut off all retreats and entered the tide of entrepreneurship together. As the first batch of doctors to go into business after the reform and opening up, they are undoubtedly at the forefront of the times.
Exploring a path in a foreign country, "fighting the arena" with the world
Life is precious, and science has no borders. Medical technology is far from enough to benefit one person's life. The best respect and inheritance is to make it go to the world.
Burn Wet Exposure Therapy became famous all over the world and began in an accident in Bangkok, Thailand in 1990: A large tanker carrying gas overturned and exploded, and about 200 people were burned. With the support of the former Ministry of Health, Xu Rongxiang went to Thailand to rescue. During the joint rescue of multiple countries, the therapeutic effect of his technology caused a sensation in Thailand and became famous overseas.
1992, Xu Rongxiang and his wife were invited by the American Victims Foundation to go to the United States for inspection. Li Li showed the other party the relevant information and treatment effects of Meibao Moisturizing Burn Ointment, hoping to motivate Americans with cure examples. But she found that "the thousands of plant medicines in China in 5,000 years have not been recognized by the West." This incident touched them a lot.
"We must push traditional Chinese medicine to the West." A strong sense of mission arose naturally, bringing the essence of traditional Chinese medicine to the world is also written into Meibao's development blueprint. To realize this common wish, the couple began to divide the work and cooperate, Xu Rongxiang focused on R&D, and Li Li was responsible for dialogue with the world of his technology and philosophy.
Li Li believes that if you want traditional Chinese medicine to go global, the most authoritative channel is to pass US FDA certification . At that time, there was no precedent for relevant declaration and registration of Chinese herbal medicines. The FDA not only did not have a Chinese herbal medicine approval department, but also had a simple understanding of Chinese herbal medicines, and he didn't even know how to identify Chinese herbal medicines. Meibao's career is just beginning and he is not familiar with the United States. He wants Chinese medicine to go overseas first, and the difficulties can be imagined. This requires both the most professional knowledge and the firmest belief.
〓 On September 7, 2021, Li Li attended the "China Foreign Trade Cooperation Development Forum" of the China International Service Trade Trade Fair.
At that time, Xu Rongxiang said to Li Li the most often: "You can only do this, others can't." Among them, there was the tacit understanding and trust of the two of them for many years, and the husband's great affirmation and encouragement for his wife.Since then, Li Li began to overcome difficulties. She kept writing letters, lobbying and sending information to relevant American departments, hoping to apply for moist burn ointment as a medicine, but "almost all the letters fell to the sea and there was no response for half a year."
Later, she came to the door to fight for the opportunity to meet and talk, explaining to the other party why burns that cannot be cured by chemical drugs can be healed by Chinese herbal ointment, and the unique concepts and wisdom of traditional Chinese medicine regarding the human body as a complete intelligent life form. "I learned to speak a common language with them, which is health and life," said Li Li.
Hard work pays off. After Li Li's ten years of running, in 2003, the US FDA announced the establishment of a plant medicine review team, which is specifically used to review the launch and clinical trial applications of new plant medicine products. Meibao Moisturizing Burn Paste has thus become the first medicine in the world to apply for compound plant topical medicine to the institution.
set up a new institution to review a new drug. In Li Li's view, this unprecedented innovation, "not only is the connection between a corporate standard and a world standard, it carries the mission of traditional Chinese medicine to be a world-renowned name, but also marks the success of traditional Chinese medicine's efforts to go global."
Recalling this experience, Li Li felt that she was like a "fighting the ring", conquering departments and experts. She attributed this achievement to the effect, confidence, confidence and belief of the drug. "Based on the confidence of traditional Chinese medicine and the culture and concepts behind it, I can confidently talk to anyone in the world."
get rid of the darkness and write a woman's style
Just when Meibao's career was at its peak, in 2015, Xu Rongxiang unfortunately passed away due to an accident. Death suddenly happened, Meibao lost his soul, Li Li was swallowed by sadness, and she couldn't sleep.
After sadness, Li Li felt a heavy responsibility on her shoulders. Looking back on the years of fighting side by side with Xu Rongxiang, Li Li cheered up as she could not watch the efforts of the two of them working hard for decades. Back then, her 27-year-old son, Xu Peng, was appointed to become the new leader of Meibao Group. Li Li also changed from a virtuous supporter who once supported her husband to a comrade-in-arms side by side with her son, and walked from behind the scenes to the forefront. She hoped to lead Meibao to fulfill Xu Rongxiang's unfulfilled wish with Xu Peng.
"Xu Rongxiang has left a lot of intellectual property and spiritual wealth for the world. We must accelerate development so that more people can benefit as soon as possible." Li Li began to launch a series of research cooperation with her son to enhance Meibao's position in the international academic community, and at the same time participate in international health affairs, enhance the international influence and appeal of the company, and promote Meibao's global development.
As the core helm of the company, Li Li's warm feminine traits make Meibao's development more loving and tolerant.
Li Li said: "Meibao is a mission-oriented enterprise, and the humanitarian spirit has become Meibao's cultural temperament and corporate connotation." Since the 1990s, Meibao has been continuously investing in charity and comforting the hearts of countless patients. When the country encountered a major disaster, Meibao also extended a helping hand many times. Li Li said that burn medicines are first aid medicines in major disasters and must appear at critical moments. "Not only medicines, but doctors must also appear."
In 2015, Li Li initiated the China Red Cross Foundation Xu Rongxiang Regeneration Life Charity Fund. In the six years since the establishment of the fund, it has built a regenerative medical technology treatment platform in 36 hospitals in 25 provinces, building a bridge of relief for many patients with burns and ulcers in difficult families; it has also held 54 regenerative medical technology training charity activities with different themes in 30 regions across the country, benefiting more than 20,000 grassroots medical staff. In addition, the fund also funded nearly 300 patients with burns and ulcers in need, and invested nearly 3 million yuan in charity relief funds.
In 2019, the fund launched the "Butterfly Care Plan" and set up a million-dollar special relief fund to be used for the assistance of patients in families with difficulties in inherited epidermal anaesthesia bullae, family nursing knowledge training, etc., and cooperated with national key hospitals to carry out scientific research research projects. The plan is also included in the " Rare Disease Care Action" of the China Red Cross Foundation.
〓 "Care for Butterfly Baby Plan" public welfare site.
In early 2020, the sudden outbreak of the new crown epidemic disrupted the rhythm of many companies, and the global economic situation suddenly changed, but Li Li was like a reassurance. Under her leadership, Meibao Group urgently donated 1 million yuan to fight the epidemic in Hubei. Through Meibao International Cooperation Network, it donated masks, protective clothing and other medical supplies to many places at home and abroad, and donated a large amount of moist burn ointment to front-line units such as Wuhan Leishenshan Hospital , Fire Brigade, etc. to repair facial skin damage caused by front-line medical staff due to long-term wearing of masks and goggles.
During the epidemic, Meibao also joined hands with the University of Chicago Xu Peng Think Tank and Harvard Medical School to launch the "Predicting the heavy burden of hospitals and resource shortages during the COVID-19 pandemic through big data" project and the "New Coronavirus Toe" research, and jointly with the Clinton Global Initiative University to launch the "New Coronavirus Student Action Fund" to inspire young students to contribute to the fight against the epidemic, and work with the Xu Rongxiang College of Los Angeles to set up a free COVID-19 testing site. These anti-epidemic actions are specially recommended by Concordia, the non-profit organization.
As a promoter of Sino-US cultural exchanges, Li Li also uses her own way to continuously integrate with international culture, broaden the fields and deepen the background. Since 2018, she has held the "Rebirth Light Gala" in the United States for two consecutive years, and has also completed an album commemorating her husband Xu Rongxiang with the first Afghan musician who won the Grammy Award, narrating the times and life with the artistic heart that transcends countries and races.
"The original intention of sincerity, and the responsibility and inheritance of Chinese traditional culture have always been our focus." In recent years, Li Li has also paid attention to and supported the development of the film and television industry, such as the movie " Entering the Beijing Opera " directed by Hu Mei, and the ancient costume legendary drama " Great Doctor of the People" broadcast on Anhui Satellite TV that reproduces the soul of the sincerity of the great doctor, are supported by Li Li and Meibao. In addition, Li Li is preparing for music-related charitable organizations.
Just as Hu Mei's evaluation of Li Li is "gentle and kind", Li Li runs beauty throughout the face, explaining the corporate brand and value connotation, conveying the beauty of Chinese culture, and expressing the independent style of new women, setting an example for more women to learn from.
The original intention has not changed, Evonik future
Enterprise development is like climbing a peak, requiring the courage and passion when setting off, the indomitable and persistent when encountering challenges, and the motivation and vision when constantly climbing. The mountains are high and the road is far away. No matter where you go, the most valuable thing is the original intention.
From a pediatrician to an entrepreneur, from a virtuous person to the helmsman of the group, along the way, although Li Li's identity has been changing, she always remembers the original intention of Xu Rongxiang when she first founded Meibao: to save lives and help the wounded and fight for human life. It is this simplicity and purity that also made Xu Rongxiang not be moved by the new and more profitable fields such as listing, fund investment and financing, and Internet finance, , which emerged in the later period of reform and opening up. He only wanted to do a good job in the field of burns and ulcers, and then extend it to regenerative life sciences. Adhering to this original intention, the development of regenerative life sciences is also the direction that Li Li leads the company to focus on.
Li Li believes that the development of science and technology requires higher-end talents and resources. Under the promotion of her and Xu Peng, Meibao cooperated with Harvard University Medical School, University of Southern California , California Polytechnic, University of Chicago , Nankai University , Shandong University , Binzhou Medical College and other well-known domestic and foreign universities to establish a center for regenerative medicine or regenerative life sciences named after Xu Rongxiang.
" Generations of students have accepted knowledge and popularized technology to every corner of the world, and ultimately benefited people. This is also a responsibility of Meibao's mission-oriented enterprise."In order to further promote regeneration science and cultivate talents for the future, Li Li and California State University Los Angeles permanently named the "Xu Rongxiang School of Health and Public Services", which is the founding of the school 70 The first time in the year was named after a Chinese surname, and has trained and delivered about 10,000 nurses to the United States. Li Li also set up Meibao International Class at Binzhou Medical College, the alma mater, aiming to cultivate a new generation of medical talents with a more international perspective for the motherland.
Li Li is also constantly planning new markets, and has been used by more than 80 countries in North America, Europe, Middle East , and Southeast Asia Meibao's technology and products. But Li Li knows that in the process of traditional Chinese medicine going to the world, it will still face the challenge of "conflict of Chinese and Western cultural concepts". "How to understand the world and let the world understand and accept us will take a process." But she firmly believes that "more than 30 years of clinical effects have proved that the regeneration medical technology of burn wound ulcer developed from burn moisture exposure therapy is the world's leading. As long as you continue to focus on doing the right thing well, the time will be ripe. "
Compared with the 1980s when his career was first launched, the status of traditional Chinese medicine in the world has been greatly improved, and the internationalization of traditional Chinese medicine is the policy direction and general trend. Although there are still not many Chinese herbal medicines that have been truly recognized by the West, a variety of drugs, including Meibao Moisturizing Burn Ointment, have officially entered the US FDA review process. Li Li has been working hard for many years and has put a lot of effort into it. "I hope to speed up the pace to complete this matter. This is the responsibility of our generation, and it is also derived from the original intention and mission of promoting the globalization of traditional Chinese medicine. "
Li Li has a blueprint for the planning of the post-epidemic era: "Meibao Group will adapt to the development of the times, develop digitalization, networking and informatization, and focus on building a large online platform. "Looking forward, Li Li is full of confidence, "We must continue to be the leader in the field of regenerative life sciences, promote its ultimate comprehensive and common development, so that every corner of the world can leave the footprints of regenerative science, so as to build the precious heritage left by Xu Rongxiang into a century-old enterprise standing in the world, and let this medical essence that embodies the wisdom of the Chinese people continue to benefit all mankind. "
As a woman like a warrior, Li Li always has an elegant demeanor and smiles like a flower. As one of the founders of Meibao Group, the far-sighted business wisdom is natural; as a woman, the coexistence of love and warmth is inherent; as a literary and artistic lover, cultural links cross the world; as a public welfare philanthropist, sticking to the original aspiration for life first, Li Li not only promotes the science of regeneration to benefit billions of lives, but also uses the power of women to reshape the beauty of women and the soul of life. Under the infiltration of this power, the regeneration light will surely shine with an extremely dazzling light, and the regeneration flower will also bloom with extremely magnificent flowers, and the regeneration scroll will become more brilliant and vast in the immersion of time.
