text | Linghu Boguang
" Life Events " starring Zhu Yilong is really the biggest dark horse in domestic movies this year. Not only did it have a box office of 1.7 billion during its release, ranked 34th in the box office list of Chinese film history. has become the biggest winner of mainland movies this year, and the movie was released early, and now good news is coming.
According to news, " Life Events" topped the top netflix Taiwan movie list. According to the news, "The Great Events in Life" was launched, first ranked the Netflix movie list in Taiwan, China, and also ranked in many countries and regions!
This news can be found two days ago Chen Kexin news, "The Great Events in Life" proves that Chen Kexin's path is difficult to walk.
Chen Kexin ran away, "The Big Events in Life" topped the Taiwan Netflix movie list? What do you think of
The news about Chen Kexin two days ago is probably that Chen Kexin not only won Asia, but their ambition is the world. First of all, founding this company was not a temporary idea, and the epidemic gave him time to think. He believes that the world today is eager for Asian content. With the prevalence of streaming, content is everywhere.
Audiences are no longer hesitant about subtitles, and high-quality Asian films and television can be widely spread. Many series set in Asia in recent years are not specially produced for viewers in a certain country, but are aimed at the whole world. To ensure the independence of the new company, and to evade scrutiny from mainland agencies.
He invested millions of dollars in his own funds and raised nearly 9 digits of initial capital from hk, Singapore and other places. Part of the investment was placed outside mainland
This is a strong foundation that allows their companies to take risks. And the budget for the new drama reached US$2.5 million per episode, far higher than the average investment in Asian film and television. After his formation, the two dramas starring Chapter Ziyi and Donnie Yen cannot be the first to be in the battle. They think it's time to start with Korean dramas. There are currently two very good scripts, both adapted from popular comics and will be launched as the company's first release.
When Chen Kexin established a streaming company to take the overseas route, the manuscript I wrote said that his challenge was "The Great Events in Life". It is not the movie "The Great Events in Life", but the movie behind it represents the scale of the mainland.
Chen Kexin has two or three problems that are not easy to solve. First, the industrial market formed by the economic scale and population. Hong Kong and Taiwan have only 30 million people. They do avoid censorship when going outside, but their consumption capacity is not high. Netflix has been investing in Taiwanese dramas for several years, but this is the case.
Second, it will completely open up Southeast Asian and overseas markets. The problem is that Hong Kong movies are different from Korean waves. Korean waves are at their peak and Hong Kong and Taiwan entertainment has passed their peak period. Shooting your own content may not be very attractive. It is an example of Korean pop. Shooting content from Southeast Asian and overseas Chinese requires learning from others' preferences.
Third, there is a problem with young creators behind this. It is very serious that Hong Kong and Taiwan creative talents are not accepted. The mainland may not pass. There are no more talents from Hong Kong and Taiwan. If Chinese and Southeast Asian talents are connected, it is OK, but we have to go back to that problem. How should creators who have lost their huge market survive and grow?
The core of the creator of this culture is or the core talent such as director and screenwriter? Big directors like Chen Kexin and others are very good, but where are the creators who take over business and young people? There is no feeling of cultivating talents. To output, the easiest output does not start with profound things, but popular popular culture. Movies need to influence many people, and what they need most is great commercial success.
"Big Events in Life" is so popular? Chen Kexin, who just ran away, Zhang Ziyi was "embarrassed"
So why mentioned Chen Kexin? Maybe I don’t say that many people haven’t noticed one thing. "The Big Events in Life" is the director Liu Jiangjiang’s debut work. The producer of this movie is Han Yan , which made " Animal World " and "Little Red Flower". It is another typical example of a new force supporting young directors.
I think the movie "Big Events in Life" is just half a good movie, and the second half of the script is too broken and a bit broken. But when it comes to industry, its situation is the problem Chen Kexin is facing now. There is indeed censorship in the mainland, including traffic economy , bubbles and other bugs, but you really can't stand the development of China's economy, population size, and rapid industrialization after 2010 - the scale effect of rapid growth of the cultural industry!
To put it simply, mainland cultural goods have censorship and traffic economy, because neither the Sino-US relations platform nor the foreign network are united. Even because of these things, domestic netizens always criticize domestic film and television dramas for being bad, which is trash or something. But you just can't stand the rapid growth of the cultural industry. After the industrial chain develops, it can mass-produce cultural goods.
The same was true at the peak of Hong Kong movies. At that time, Hong Kong movies could make hundreds of movies a year, Stephen Chow html released seven movies a year, and Hong Kong artists even went to many crews a year, such as Maggie Cheung called Zhang Yida, Cheng Yuling called Zheng Jiu group, etc.
produces many cultural products and the market demand is strong, which will naturally attract young creators to enter the industry.
"The Great Events in Life" was born in this situation. This movie is different from the rise of new forces after the Beijing Circle, Northwest Circle, Hong Kong and Taiwan Circle that we were familiar with before, the fifth generation, the sixth generation of major directors in the mainland, and the rise of new forces after the directors of the Hong Kong and Taiwan Circle. Like Ning Hao , Xu Zheng and Huang Bo Iron triangle, Guo Fan and Rao Xiaozhi are a group, Chen Sicheng is a group, and even Han Han is supporting young directors.
is not just "The Big Event in Life", "My Sister" from the previous year, "The Fame" from last year, "Hidden Wan", " Love Myth ", etc. If these movies are not the director's debut, they will be the second work, and the creators are all young people.
This year, most of the online movies have been released, directed by Yang Bingjia 92, 30 years old, you can see how young you are.
are more well-known movies that have been made by quality, and there are countless ones that have not been made. Behind this is the scale effect formed by the rise of the entire mainland cultural market. There are too many numbers, and there is no way to be really too much.
Domestic pop culture relies on this scale effect, even if there is traffic economy, even if there is censorship, even if there is a lot of bad movies, even if there is no joint with external network platforms, it will be rolled out based on this scale to form the so-called "cultural output".
For example, idol dramas like " "The Legend of the Condor Heroes", games like "Genshin Impact", not to mention short videos, and even animations and movies have begun to achieve cultural output.
"Big Events in Life" topped the Netflix movie list? Don’t be excited, it’s just normal
Mainland netizens look down on domestic film and television dramas and scold them all day long, but it is because of the scale of the entertainment types to a certain extent. Some people may disagree. You are still very rich in garbage entertainment. Hahahaha-
pop culture is relative rather than absolute, especially for backward countries and regions.
What does it mean? The United States and Korean waves are stronger than mainland entertainment, so they will be more popular in backward countries and regions. Especially Korean waves are top-notch in the current world and Asia, but unfortunately, Hong Kong and Taiwan entertainment culture are much behind the mainland now, and this output is seriously unable to keep up.
This time, "The Big Events in Life" topped the Taiwan Netflix movie list, which is actually the top ten in Hong Kong and Taiwan rankings every month. Mainland entertainment products account for at least half, followed by Korean dramas and other foreign dramas.
There are some local dramas in Hong Kong and Taiwan, but the problem is that the output is too low and the subject matter is scarce. Locals don’t like to watch it very much. The only example is Netflix invested in such high-quality dramas as " Huadian First Launch on ", but this kind of drama is full of strength and can't film a few movies a year. There are countless in the mainland, and the number can crush you to death, and the wind will sweep away the clouds.
is like "The Big Events in Life" Netflix has no investment but bought the copyright of overseas broadcasting. The push traffic is definitely not comparable to the movies invested by itself. As a result, it was logged on to the Taiwan Netflix movie list, and it was very popular in many countries and regions.
The reason is that there are many such movies in the mainland in recent years, but this expression has also touched foreign audiences.
Chen Kexin went out, "The Big Events in Life" became popular on the external website? China's cultural industry faces new challenges
The problems Chen Kexin solved this time are theoretically the only two points of censorship and direct investment in foreign streaming media platforms. But is it so easy to solve the economic scale, population and industrial scale brought about by industrialization behind it?
The answer is not necessarily the case. The simplest truth of is that China can shoot several "Major Events in Life" in a year, and then there are a large number of cultural products. But Chen Kexin may be able to make several works in a year in the future, but it may not be "A Big Event in Life", the truth is that simple.
It is not included here that the serious decline of Shanghai SIPG and Taiwan entertainment is serious, and the serious problem of Hong Kong and Taiwan talents are not met.
Finally, at least 30 years ago, the Hong Kong entertainment industry could live a good life without making money from the mainland, mainly because there are Taiwan Province and Southeast Asian markets. Later, the industrial revolution of the United States cultural industry was successful, the mainland market rose, and the Korean waves rose again and declined rapidly. Now the Korean wave went overseas to rely on American entertainment platforms and investments.
treat South Korea as a reference competitor for hk, but it depends on how to compete. If you make money in the mainland, you must abide by the rules of the mainland. Although you do not have to abide by the rules of the mainland when competing outside, you must also abide by other rules. Just don’t be able to make money outside under the guise of being advanced, and just want to sarcastically mock the mainland.
As for the mainland's entertainment industry, it has never been a problem of economy, population, and market capacity. Now the level of industrialization is getting higher and higher. As for what the problem is, the National Day holiday has just passed, and everyone understands the truth.
Finally, one has been touched for 20 years and still can’t see the market decline so hard that it has become unsatisfactory. The other has risen rapidly with all aspects but is stuck in his neck by indescribable power.
Of course, from common sense, the latter will definitely win, but this process is indeed quite uncomfortable.
