Japanese market is a Feng Shui treasure land for cross-border e-commerce sellers to dig out gold. Japanese local e-commerce platforms such as Rakuten, Yahoo, Qoo10 Qutian, and Wowma have been closely watched in recent years.
Unlike a platform with neat and beautiful store decoration, Japan's Rakuten Rakuten is called the "Wanda Plaza" of virtual cyberspace. As the name suggests, it has a bunch of advertising banners and various types of activities, which is exactly the same as the neon streets of Japan.
(Photo source network)
The biggest feature of Japan Rakuten is that it does not have a platform to operate, takes sellers as the core, and encourages sellers to make personalized and distinctive products and promotions. There are no restrictions on product orders and sales channels. Sellers can modify the storefront at any time to cater to new consumption trends.
So how to select products to meet the platform consumption trend? Let’s refer to the Lotte 2021 Good Product Rankings!
Japanese Rakuten
021 Goods Ranking List is out
st five
st five html ml2
Women's clothing rankings
021 solid color wide-leg pants frequently topped the good products rankings of various platforms, and Rakuten Japan is no exception. The top three women's clothing rankings are wide-leg pants, women's vests and invisible/markless underwear. Sellers who do women's clothing categories can continue this selling point, focusing on simplicity and practicality.
jewel ranking
men's clothing ranking
Japanese companies mostly require employees to wear professional clothes, so shirts, trousers and tie are necessities for Japanese office workers. Sellers can expand as their ideas, and never leave their roots. Products that need them will always be sold.
Watch rankings
Nowadays watches not only need to take into account both beauty, but also require various intelligent functions, such as answering calls, sleep quality detection, heartbeat, etc. Smart watches are currently the mainstream of watch category. It is recommended that sellers can select products and promote products as entry points.
shoe boot ranking
Crocs exclusively Lotte shoe boot ranking list. It is recommended that shoe boot sellers try not to try the hole shoes item. You can refer to [Commuter Shoes] and [Uniform Shoes] to select products based on the essentials of Japanese office workers.
Maternal and infant supplies
The review of maternal and infant supplies categories for each platform is relatively strict. If the seller does not have specific and reliable resources, it is not recommended to choose this category. The maternal and infant category is not suitable for novices to consider, and the supply requirements are high.
Japanese consumer character portrait
product selection general direction suggestion
Japan Rakuten's 115 million passenger flow accounts for 90% of Japan's population. From student parties to housewives, the user coverage is very wide. Unlike Amazon in Japan, Rakuten's consumer group is concentrated in women aged 30-50, and often purchases in large quantities to meet the daily needs of families.
There is a saying in Japan: If a certain product is not available on the Rakuten website, let alone offline physical stores. This also indirectly shows that the Japanese Rakuten website has a rich variety of products and the industry has a very high recognition of it.
(Photo source network)
Food, home and clothing products is the largest traffic entrance in the Rakuten market, and it is also an excellent entry point for Chinese cross-border sellers to select products. These three categories perfectly summarize the consumption trends of Japan's Rakuten platform: Love beauty, love food, love home.
Since Japanese people pay more attention to product quality, the practice of using the traditional dumping and distribution model to seize market share will not work on all Japanese local e-commerce platforms. The user portraits of Japanese consumers are meticulous and cautious. Search strategies and shopping comparisons are the correct attributes for Japanese consumers.
(Photo source online)
To sum up, Xiaoban suggested that Chinese cross-border sellers who want to get involved in Japan's Rakuten Rakuten platform, combine their own products and situations, comprehensively consider the characteristics of the main consumer groups in the target market, adapt to local conditions, and find suitable product selection entry points. It is not difficult to dig out Japan!
