China News Service 1, October 7th. The Ministry of Culture and Tourism released the cultural and tourism market situation during the 2021 National Day holiday on its official website on the 7th. According to estimates, from October 1 to 7, 515 million domestic travelers nationwide, a year-on-year decrease of 1.5% by comparable caliber, and recovered to 70.1% in the same period before the epidemic by comparable caliber. The domestic tourism revenue reached 389.061 billion yuan, a year-on-year decrease of 4.7%, and recovered to 59.9% in the same period before the epidemic. The tourist satisfaction rate is 85.5. The holiday market is generally safe, stable and orderly.
Data map: Tourists visiting the Hukou Waterfall Scenic Area in Shaanxi. Photo by Lan Hua
According to reports, the Ministry of Culture and Tourism resolutely implements the decisions and deployments of the CPC Central Committee and the State Council, coordinates epidemic prevention and control and economic and social development, and does its best to do a good job in the cultural and tourism holiday market during the National Day holiday. The epidemic prevention and control measures are strict, the security guarantee is strong, the market order is good, the product supply is rich, and the service quality is steadily improved. There are no major and serious safety accidents in the national cultural and tourism system. In terms of the market situation of
, based on the data of local cultural and tourism departments, communication operators, and online travel service providers, according to the data center of the Ministry of Culture and Tourism, from October 1 to 7, 515 million domestic travelers nationwide, a year-on-year decrease of 1.5% by comparable caliber, and recovered to 70.1% in the same period before the epidemic by comparable caliber. The domestic tourism revenue reached 389.061 billion yuan, a year-on-year decrease of 4.7%, and recovered to 59.9% in the same period before the epidemic. The tourist satisfaction rate is 85.5. The holiday market is generally safe, stable and orderly.
First, red tourism continues to heat up. Red tourist attractions and patriotic education bases in various places have launched a series of activities to present tourists with red cultural feasts. Visitors relive red memories, visit revolutionary sites, listen to red stories, and feel the feelings of family and country during their travels. The Ministry of Culture and Tourism launched the publicity campaign "Celebrating the birthday of the motherland and watching the great changes in tourism". The Great Wall, Long March , Grand Canal , and important nodes of the Yellow River National Cultural Park have become popular check-in places for tourists. Beijing Communist Party History Exhibition Hall, Shanghai Memorial Hall of the First National Congress of the Communist Party of China, Yan'an Revolutionary Memorial Hall , Jiangxi Jinggangshan Revolutionary Museum, Beijing Xiangshan Revolutionary Memorial Hall, National Museum, Military Museum and other venues are popular red landmarks during the National Day holiday. Hebei Provincial Department of Culture and Tourism and Hebei Radio and Television Station jointly launched the "National Day" large-scale all-media live special program - starting from Saihanba , leading the audience to experience "red tourism, golden culture, green ecology, blue seashore, silver ice and snow".
The second is the shortening of holiday tourism. Affected by the weather and local epidemic rebound, the demand for medium and long-distance tourism has not been fully released. The flow of holiday tourism is mainly concentrated in the province, and local tourism, surrounding tourism, and suburban tourism are the mainstream. "light tourism", "micro vacation" and "home hotel" characterized by short-term, close-range and high-frequency are favored by tourists. Reservations in the suburbs of first- and second-tier cities, high-quality rural homestays and hotels around the theme park are very popular, and RV camping and self-driving around have become popular travel hotspots. Special survey data shows that 49.1% of tourists choose to travel across cities within the province, an increase of 4.1 percentage points over last year; 88.3% of tourists travel within 300 kilometers; tourists choose to travel by themselves reached 55.8%, an increase of 10 percentage points over last year; the proportion of tourists visiting rural and suburban parks around the city was 28.9% and 25.8%, an increase of 4.6 and 5.7 percentage points over last year, respectively. Tianjin, Zhejiang, Hainan, Guangxi, Yunnan and other places, the "immersive vacation" that stays in hotels and homestays is loved by tourists. In Beijing, Anhui, Sichuan, Henan, Shandong and other places, tourists mainly travel short-distance and self-driving in the surrounding areas.
Third, parent-child travel and study tours have become popular in the market. This National Day holiday is the first long holiday after the implementation of the "double reduction" policy, and the demand for parent-child tourism and study tourism has been released in a concentrated manner. Based on local resources, various cultural and tourism public education activities have been carefully organized, and have achieved good results in "combining education with entertainment". Specialty farms, B&Bs, art galleries, museums, etc. with parent-child and family as the theme are very popular.Special survey data shows that 43.3% of tourists choose to travel with their families. Judging from the motivation for travel, the proportion of people who are close to nature and parent-child study were 37.2% and 19.8%, respectively, an increase of 4.7 and 1.7 percentage points from last year. The museum group in the Zhongshan Scenic Area of Jiangsu Province has launched four major study activities and four special exhibitions. Shanghai has launched the "architecture readable" dedicated bus to create a new experience method of "sightseeing bus + micro-tourism", providing parent-child travel families with study and study tour experience to stroll in Shanghai and read the city. Dongying City, Shandong Province launches a boutique route for the study tour of the Golden Autumn Secret Realm.
Fourth, the deep integration of culture and tourism, and the innovation of products and services is active. On the basis of doing a good job in epidemic prevention and control, various regions have launched a batch of cultural and tourism products with regional and folk characteristics. New products, new scenarios and new services are constantly emerging, and the integration of tourism for foreign tourists and leisure for local residents has become a common phenomenon. Online and offline exhibition activities have been launched in public cultural venues such as museums and cultural centers in various parts of the country. Many places have organized colorful cultural and tourism activities based on traditional culture and integrated modern creativity. Chongqing Zhongzhou Old Street, Nanjing Confucius Temple and other blocks, attractions combine cultural elements such as intangible cultural heritage handicrafts, cultural and creative products, cartoons, flash , and Hanfu performances to create a life-oriented cultural and creative consumption scenario. Shanghai, Guangdong, Hunan, Chongqing, Guizhou and other places have held a variety of online and offline linkage activities, so that people can "cloud tourism", "cloud watching exhibitions" and "cloud appreciation dramas" without leaving home. In terms of the work situation of
, first, strengthen organizational leadership and make careful arrangements. The Ministry of Culture and Tourism has strengthened its sense of responsibility and territory-keeping awareness, and planned and launched the National Day holiday market work in advance. In mid-September, the "Notice on Doing a Good Job in the Marketing of Cultural and Tourism Holidays on Mid-Autumn Festival and National Day in 2021" was issued, and comprehensively deployed and arranged for epidemic prevention and control, production safety, market order, product supply and other work. On September 29, a national cultural and tourism holiday market work video conference was held on the National Day to re-mobilize, emphasize and re-deploy the epidemic prevention and control, production safety and other work in the entire industry, and release holiday travel tips through press conferences, websites, WeChat public accounts and other channels to remind tourists to travel safely, civilized and healthy.
All regions attach great importance to the work of the National Day holiday. The main responsible persons of the party and government in Beijing, Ningxia, Hubei, Qinghai, Guangdong, Anhui and other places deployed and supervised the cultural and tourism work during the National Day holiday by holding meetings, video dispatching, and in-depth inspections of scenic spots. Shaanxi, Jiangxi, Hunan, Guangxi, Chongqing and other places dispatched inspection teams during the National Day holiday to inspect epidemic prevention and control, production safety, market order and other work in various places.
The second is to scientifically and accurately manage and strengthen the prevention and control of the epidemic during the holidays. We have strictly carried out the work of preventing imports from outside, and the inbound and outbound team travel agencies and online travel companies have not yet resumed. Strictly implement the " circuit breaker " mechanism for cross-provincial tourism operations. For provinces (autonomous regions and municipalities) in medium- and high-risk areas, travel agencies and online travel companies will be suspended from operating cross-provincial group tourism and "air ticket + hotel" business in the province. Strictly carry out epidemic prevention and control management in all aspects of tourism, and do a good job in information collection, health inspection, and temperature testing for tourists and employees. Strictly implement the requirements of "limited quantity, reservation, and staggered peak" for tourist attractions. Through the press conference of the State Council’s Joint Prevention and Control Mechanism, tourists are reminded to take personal health protection during holiday travel. On October 3, Horgos City, Yili Prefecture, Xinjiang added 2 new local asymptomatic infections in . The Ministry of Culture and Tourism learned about the relevant situation as soon as possible and guided the local cultural and tourism administrative departments to do a good job in epidemic prevention and control in cultural and tourism places, and services for stranded tourists.
Hebei guides tourist attractions and cultural and tourism public places to implement the reservation system based on "Jingyouxi", "Jingyouxi", "Jingyouxi" and its own time-divided reservation platform. Scenic areas in Guizhou, Yunnan, Inner Mongolia, Jilin, Liaoning and other places have announced the remaining tickets to the scenic spot and the real-time tourist information of the scenic spots in the park through official Weibo WeChat, radio, etc. All staff on the front-line scenic spots wear masks, strictly implement control measures such as measuring body temperature, checking health codes, and queuing outside the 1-meter line, and arrange special personnel to guide the passenger flow.
The third is to strictly abide by the bottom line of safety and do a good job in travel safety during holidays.During the National Day holiday, the leaders of the duty department led the team and through a comprehensive monitoring and emergency command platform, more than 300 5A-level tourist attractions across the country conduct real-time monitoring of epidemic prevention and control and production safety every day, and guide local governments to promptly deal with various problems and hidden dangers in a timely manner.
All localities have adopted open and secret investigations and comprehensive inspections to comprehensively investigate and rectify various safety hazards. Henan keeps a close eye on key counties, cities, key scenic spots and key areas, and continues to increase monitoring of hot scenic spots such as Qingming Shanghe Park, Longmen Grottoes, and movie towns, as well as key areas such as tourist buses, cableways, and cable cars. Hangzhou West Lake Xixi Scenic Area launched the "West Lake Xixi Transportation and Tourism Integration Collaborative Scene". The number of tourists on Broken Bridge will trigger an early warning when the number of tourists exceeds 700, and the traffic flow can be reasonably guided through digital empowerment. Shanxi, Shaanxi, Henan, Shandong, Sichuan and other places actively respond to thunderstorms and strong winds, close scenic spots in a timely manner, and ensure the safety of tourists.
Fourth, strictly supervise and maintain market order. Adhere to the people-centered approach and work hard to regulate corporate business behavior, improve service quality, and optimize the consumption environment. Adhere to problem-oriented approach, target key links, fields and places, and in accordance with the closed-loop management requirements of "implementation, supervision, feedback, and improvement", we will comprehensively use a variety of means to severely crack down on illegal and irregular business activities and maintain good market order. From September 30 to October 7, a total of more than 151,000 cultural market business venues were inspected nationwide, including more than 90,000 Internet service venues, more than 56,000 entertainment venues, and 4,423 performance venues, more than 29,000 scenic spots were inspected, more than 20,000 travel agencies and branches were inspected, and 5,385 tourist teams were inspected. More than 15,000 Internet service business places were inspected through the video surveillance system.
During the National Day holiday, the Beijing Municipal Cultural Law Enforcement Corps conducted key inspections on the areas where illegal "one-day tours" may occur, such as Qianmen area, Tiananmen Square , Summer Palace , Beijing Global Resort , and Beijing Global Resort , and the areas around the Winter Olympics test competition. Hainan has formed three inspection teams to go to cities and counties to carry out law enforcement inspections on holiday tourism markets, and has "zero tolerance" for behaviors that damage Hainan's tourism image, and has resolutely investigated and dealt with strictly and quickly in accordance with the law.
Fifth, enrich the supply of products and services to meet the people's holiday consumption needs. All localities will enrich the supply of characteristic cultural and tourism products, cultivate new business formats, innovate consumption models and consumption experiences, promote the quality improvement and upgrading of cultural and tourism consumption, and organically linkage online and offline. During the National Day holiday, all public libraries and cultural centers at all levels across the country were open normally. Public libraries at all levels visited the museum 11.7935 million, and 33.4147 million were served online; cultural centers (stations) at all levels visited the museum 10.7634 million, and 52.1537 million were served online; 79,995 mass cultural activities were organized, with a total of 133.5294 million, of which 97.96708 million were participated online; 4,143 mobile toilets were temporarily configured to alleviate the pressure of toilet use during holidays in key scenic spots.
Gansu launched 15 golden autumn rural tourism boutique routes, including "Jincheng Gateway Mountain and Water Pastoral Leisure Tour" and "Shenzhou Technology Beautiful Populus Euphratica Sightseeing Tour", allowing tourists to experience the local culture and experience the achievements of rural revitalization during the tour. Dujiangyan , Zigong , Jinan, Changsha, Hefei and other government agencies provide tourists with free parking spaces. Emeishan arranges 145 heartwarming service points for "If you have difficulties, please find me". Chengdu-Chongqing intercity travel will launch diversified tourism services such as tour guides, nurses, and translations. Ningxia carried out the theme publicity and practice activity of "Continue the Centennial Journey and carry forward the new style of the times - practicing civilized customs to add points to the beautiful new Ningxia". Anhui Huangshan carries out tourism volunteer service activities such as tourism consultation, civilization persuasion, and scenic spot cleaning to spread civilization and practice civilization in tourism.
Source: China News Network
