Xiaomi and Foxconn car manufacturing all set the time node until 3 years later.
Lei Jun not long ago stated at the Xiaomi Group annual investment meeting that Xiaomi Automobile is expected to be officially mass-produced in the first half of 2024. Foxconn's parent company Hon Hai Precision Industrial Co., Ltd. (hereinafter referred to as "Hong Hai Precision") released three electric models at once, and built an electric vehicle factory in Europe, India and South America by 2024. Coincidentally, Katsuhiro Inoue, general manager of Honda China, said that Honda will enhance its pure electric vehicle production line in China, and Dongfeng Honda and GAC Honda will build new pure electric vehicle factories respectively, and are planned to be put into production one after another in 2024. Why is
in 2024? What will happen to the electric vehicle industry from 2021 to 2024? Liu Yangwei, chairman of Hon Hai Precision, said that 2024 will be a critical year for electric vehicles, and many electric vehicles will be released before 2024. Hon Hai Precision hopes to seize the new business opportunities of electric vehicles.
three-year preparation period, is Xiaomi and Foxconn's car manufacturing cycle reliable? It has been more than half a year since
officially announced the car manufacturing on March 30. Xiaomi officially announced the time of mass production, and plans to achieve mass production in the first half of 2024. Foxconn, which has left the car manufacturing industry in
, released the pure electric vehicle brand Foxtron and three pure electric models on , on the 371st birthday of Terry Gou and his three pure electric models. It is expected that by 2025, the revenue of pure electric vehicles will account for 5% of its manufacturing revenue.
At the same time, the chairman of Fisker, an American electric startup, said recently that its first model will be loaned by Foxconn and is planned to be mass-produced in 2024.
In addition to the "newcomers" who have left the car manufacturing industry, the transformation of traditional car companies is also aiming at 2024. Recently, it was reported that DS will only produce pure electric models in 2024. The first model is built on a new platform and will be launched in 2024. Why is
planning for 2024?
Liu Yangwei said that 2024 will be a critical year for electric vehicles, and many electric vehicles will be released by 2024. In addition to the attractiveness of the prospect space, it also takes time to build a car. Taking NIO , Xiaopeng Motors and Ideal Auto as examples, NIO was established in November 2014 and released its first car ES8 at the end of 2017; Xpeng Motors was established in 2015 and achieved real delivery to the market in December 2018; and Ideal Auto has been the predecessor of Che and Jia, and the switching of product routes, the mass production and delivery time is longer than that of NIO and Xpeng Motors.
Automotive Industry analyst Zhang Xiang said, "It usually takes three years to build a car. It takes at least three years from R&D, factory building to brand promotion. Taking Wei Xiaoli as an example, at present, for Xiaomi and Foxconn's car manufacturing, the time plan for 2024 is reliable." Cao He, president of Quanlian Automobile Investment Management Co., Ltd., also said, "The new energy vehicle market needs to be gradually released. Car manufacturing is a long-term cycle. Even if you look for OEM, the factory needs to adjust the production line. It is difficult for products to appear in the short term."
The "war" of electrification of new and old car companies has begun, and 2024 becomes a key year
2024 will be released many electric vehicles before. Whether it is foreign giants or independent brands, traditional car companies are accelerating the layout of new energy vehicles.
's independent brand is more about publishing goals and plans based on the 14th Five-Year Plan. For example, Dongfeng Motor plans to sell 1 million new energy vehicles by 2025, and all new models will be electrified; FAW Group plans to account for 40% of FAW Hongqi's sales by 2025. Although most domestic brands have announced their electric vehicle plans for 2025, it can be foreseen that the sales of new energy vehicles will account for a certain proportion by 2024.
From the perspective of the layout of foreign car companies, FAW Group and Audi signed an agreement in October last year. The new joint venture introduced the PPE platform, with the first factory investing more than 30 billion yuan. The first model will be put into production in Changchun in 2024; BMW Group plans to provide about 13 pure electric models around the world in 2023.
Volkswagen plans to launch 8 pure electric models of the ID. family in the Chinese market by 2023; in addition, its third pure electric MEB factory in China, Volkswagen Anhui factory, is officially launched, and the first model will be put into production in the second half of 2023. Buick plans to launch more than 5 pure electric models by 2025; Toyota plans to launch 15 pure electric models worldwide in 2025; Nissan plans to introduce 9 electric-drive models including Nissan Ariya to the Chinese market in 2025.
not only electric cars, but also flying cars may be released in 2024. At Xiaopeng Motors Technology Day, Xiaopeng Motors officially announced the relevant information about Xiaopeng Huitian's sixth-generation flying car; Xiaopeng Motors Chairman and CEO O He Xiaopeng said that the goal of the flying car is to achieve mass production in 2024, and the price will be controlled within 1 million.
Combined with the layout plans of many car companies, it can be found that electric vehicle models will be put into production on a large scale in 2023, and will show explosive growth year by year; McKinsey once predicted that China will become the world's largest new energy vehicle market by 2024; the China Association of Automobile Manufacturers once predicted that the average annual growth rate of new energy vehicles in my country will be more than 40% in the next five years.
Not only that, Tianfeng Securities analysis said that most of the first new cars of technology companies will be launched around 2024; Xiaomi, Apple , Huawei , Didi , Baidu Jidu, etc. may launch new cars in the next few years, considering brand promotion and new models and new production capacity climbing, it is expected that traditional car companies, new forces, and technology companies will start full competition in 2024. Is there still a window period for
? Experts say that in three years, local brands may share the same color with the joint venture
. Is it too late to mass production in 2024? This is probably one of the issues that the industry is concerned about now.
Let’s first look at the current process of technology companies in making cars. It took about five months from the official announcement of car manufacturing to the completion of Xiaomi Auto registration and the announcement of the list of core personnel, while Baidu completed the above work in less than two months. The first model will be unveiled in the first half of 2022. Judging from this speed comparison, Xiaomi is not fast.
From the perspective of the automobile industry, it often takes at least five years from design to final sales; the industry believes that judging from the current planning of Xiaomi Automobile, Foxconn and other companies, its speed is not slow; from the perspective of the development of the new energy vehicle industry, it is a bit late. Honorary Chairman of the Chinese Society of Automobile Engineering Fu Yuwuze believes that it is not too late to choose to build a car at any time, but the best window has passed; China's electric vehicles have always been at the forefront of the world, but now the new energy vehicle market has risen to global competition, and the competitive pressure between enterprises is also increasing. At this time, the challenges and pressure faced by players who have entered the market will inevitably be greater. ”
On the other hand, the market share of new energy vehicles has reached more than 10%, and has entered a stage of rapid development. Sales volume and user acceptance are steadily increasing , the market structure has gradually stabilized; Xiaopeng Motors and other car companies have publicly stated that the next two years will be the golden period for new energy vehicle sales and the explosive period for technological development. At the same time, the layout of new energy vehicle companies has also begun to diversify, and traditional car companies have also completed the transition period of oil-to-electric to enter the new platform research and development and production stage. The speed and density of new products will be further improved, and they will quickly fill the gaps in the segmented market and sinking markets; and Xiaomi Automobile, which will only mass-produce products in 2024, have missed the early user dividend period in the new energy vehicle market; at the same time, such as delivery delays and uneven quality control, these new entry games Home may also step on it. What pattern will
show for domestic new energy vehicles in the next three years? Cao He believes that traditional car companies still account for a large proportion of the new energy vehicle market. Zhang Xiang analyzed, "At this stage, the new energy vehicle market is dominated by local brands, and joint venture brands are relatively weak, but as the production capacity of joint venture brands releases and product launches, their market share will increase significantly; at the same time, subsidies are gradually declining, and joint venture brands and local brands are on the same starting line again; overall, by 2024, domestic new energy vehicles may show that the market share of local brands and joint venture brands is evenly divided. "
wants to break through the siege, the challenges faced must be huge. In the three-year preparation period, the market will still have limited opportunities.Guan Mingyu, global director and managing director of McKinsey, believes that new players can dig deep into the field of intelligence and give full play to their advantages in user operations. At the same time, they must also establish closer relationships with customers, understand customer needs and even create and lead changes in customer needs, which may also bring different possibilities to the automotive market.
Beijing News reporter Wang Linlin Editor Xu Chao Proofreading Li Ming
