Korean makeup and beauty techniques have always been at the forefront of Asia and even the world, and the production of beauty products that match this is also at the forefront of the world. When it comes to Korean cosmetics, a giant that cannot be avoided is " AmorePacific Group ". You may not have heard of this group, but you must have heard of Lanzhi, Xuehuaxiu, Heyan (HERA)... These cosmetic brands are all from AmorePacific.
Amorepacific is ranked first in the Korean cosmetics industry and is also one of the top 20 international cosmetics companies in the world. It has a variety of cosmetics and a comprehensive range of brands, covering high-end, mid-range and mass categories. It can be said that the audience is very wide. Whether you are an elegant lady, a successful working woman or a college student novice, you can find cosmetics and skin care products that suit you inAmorepacific.
Below I will briefly introduce some of the well-known cosmetics and skin care brands under Amore to my friends.
1. High-end cosmetics: Snow Show (Sulwhasoo) Heyan (HERA)
Snow Show can be called a noble lady-grade skin care product. Its core selling point is ginseng and Ziying Ningcui Complex™. is just like SK2. Of course, this is also why they sell so expensively.
We know that ginseng is the "king of all herbs", and its skin care value needs no doubt. The Ziying Ningcuo Complex™ is extracted from five precious raw materials: peony, lotus, citrus, lily and Rehmannia. The entire Snow Show series of skin care products are pure natural.
HERA took the opposite path from Xuehuaxiu, but the same path is achieved, all for the beauty of the skin. HERA relies on innovative cell science, and takes promoting cell activity as the starting point to develop the world's first cell simulation body, which can maximize the vitality of the skin and create a clean and transparent baby-faced skin.
In addition to skin care products, HERA's makeup is also very popular among women. It integrates colors with art, constantly makes new attempts, explores the infinite possibilities of expressing the beauty of sensuality, brings surprise changes to Asia, and creates and leads the beauty trend.
2, Mid-range cosmetics: Mengzhuang (Mamonde) Laneige (LANEIGE)
Mengzhuang was originally a representative brand of young women around 20 years old who took themselves as the protagonist of their life. Later, it was expanded to mature women who shine because of their participation in social work, providing products that brighten their skin by strengthening their own growth ability.
I think such a positioning is very accurate for a mid-range cosmetics brand, with a wide audience coverage, and serves as a bridge to support the public and high-end cosmetics.
Lanzhi's product appearance reflects its brand's own concept - water and light. Moreover, the AmorePacific Group also integrates the culture of happiness into Lanzhi, whose "water" and "light" constitute the connotation of Lanzhi's happiness.
3. Popular cosmetics: Incis Fengyin (innisfree) The House of Itti (ETUDE HOUSE)
Incis Fengyin and The House of Itti should be the favorites of many students and make-up beginners.
First of all, the logo of Incis Fengyin is a green plant, and its brand characteristics are also focused on nature, health and simplicity, and the products are mostly made of natural ingredients, etc.
In my era, Eti's House was also called "Ari Lodge". It is loved by women all over the world for its pink, dreamy princess style and trendy and creative cosmetics.
In addition to the cosmetics and skin care brands mentioned above, the shampoo brand "Lu" we are familiar with also comes from here, so I won't list them one by one.
In fact, in addition to the AmorePacific Group, there are many well-known cosmetics or skin care brands from a group. For example, South Korea's LG Group not only sells electrical appliances, but later (WHOO), Ouhui (O HUI), and Sumi 37° (su:m37°) are all LG's brands. For example, Lancome, Koyan, , Hide Uemura, and YSL all belong to L'Oreal.
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