Not long ago, third-party market research firm Canalys released the shipments of the Chinese smartphone market in the second quarter of 67.4 million units, a year-on-year decrease of 10%.

Not long ago, third-party market research firm Canalys released the shipments of the Chinese smartphone market in the second quarter of 67.4 million units, a year-on-year decrease of 10%. The agency predicts that shipments will be less than 300 million units this year, or the worst performance since 2012.

As the most competitive Chinese market in the world, how to seek high-quality breakthroughs in the era of stock has become the current industry consensus. Only companies that bring unprecedented new experiences, new scenarios and new technologies to users can turn the tide and become countercurrents in the downward market.

In the domestic high-end smartphone market, Huawei and Apple are the only ones. Both have their own fans and rely on the continuous new "black technology" to send new signals to the industry and lead new trends. Whoever seizes the "technological commanding heights" of smartphones first will have the right to speak.

Recently, the Huawei Mate50 series and the Apple iPhone 14 series have been released one after another, and a "peak battle" in the high-end mobile phone market is being staged.

"Gods Fight", the breakthrough innovation of the two giants

According to the different "characters" of technology, we use the two dimensions of [gradual innovation] and [breakthrough innovation] to build the entire technological innovation system. The former has a certain degree of continuity and is the optimization and expansion of the original technology in functions and scenarios.

once cooperated with Leica , allowing Huawei to firmly occupy the leading position in the "mobile phone photography industry". From the bottom to the telephoto, from single to multiple shooting, from AI images to computing optics, Huawei has become a weather vane for the development of mobile imaging technology. After years of exploration and deepening in the field of mobile imaging, Huawei has gathered all technological accumulation, practice and creative achievements into Huawei Image XMAGE, which is also an important transformation of Huawei Image.

The latest Huawei Mate50 series is first launched with Huawei Image XMAGE. Huawei's latest progress in imaging and cutting-edge technologies are also implemented on this top flagship. Equipped with ultra-luminous XMAGE images, the main camera supports ten physical variable apertures, allowing users to control the depth of field more freely. In terms of telephoto, the Huawei Mate50 series brings a 200x zoom range, which is very sincere in the current flagship phones with telephoto retreating. "What I am most looking forward to is that the Huawei Mate50 Pro series can support up to 200 times zoom technology, just like a telephoto cannon barrel." There is pollen looking forward to this new phone like this.

As a rival, Apple iPhone14 series seems to put all sincerity in the iPhone14 Pro series, adopts a 48-megapixel main camera and supports pixel fusion technology. It has a single pixel area of ​​2.44um. It is the CMOS with the largest single pixel area on mobile phones so far. In the "photography field", it can be said to be comparable to Huawei.

Huawei Mate50 series Beidou satellite message

Another system [breakthrough innovation] is the core of top competitiveness. New functions and new scenarios created by breaking the original system or using "black technology" out of thin air, such as "satellite communication technology" that both sides have put heavy pressure on for the first time. This technology breaks the time and space limitations of the connection between ground base stations and telecommunications networks, and realizes communication and positioning through direct connection between satellites.

Apple iPhone14 Satellite Communication

Although iPhone14 series can realize mobile phone satellite communication, its scope of use is only limited to the United States and Canada. The Huawei Mate50 series uses Beidou satellite messages, which can be used in China, allowing users to ask for help in extreme environments such as desert unmanned areas, near-shore distress, earthquake rescue, etc. without ground network signal coverage.

On the other hand, entering the era of Internet of Things, "ecological construction" is also a place that military strategists must fight for. Apple's ultimate move this time is the "Lingdong Island" with a full sense of science fiction. It can adapt to the usage scenario and unlock charging, phone, face unlocking, music playback and other functions, which is very interactive.

and Huawei Mate50 series launched HarmonyOS 3 first, bringing new technologies such as "hyperspace storage compression" and "super transit station", continuously optimizing the basic experience of the mobile phone operating system. In addition, linkage with all-scene devices such as tablets, PCs, and smart screens has also become the signature of the Hongmeng system, bringing users a 1+1>2 experience.

The "black technology" that integrates blood has started a decade of dream journey

The newly released Huawei Mate50 series and Apple iPhone 14 series have their own highlights, and it is difficult to solve. Some people say that what has made today's two people succeed is the other person who used to be. Being opponents and chasing each other has led to an era when consumers are favored by "black technology" for years. Mate has been developing for ten years and has gradually ushered in an era of "competing" with Apple. According to IDC data, in the first half of 2020, Huawei even slightly led Apple with a market share of 44.1%.

The great opponent "forced" great creations. Huawei is late but can come first, and it will take the "ten-year confrontation" from rising and catching up to evenly split. The most core thing it depends on is the real "black technology".

Ten years ago, Huawei relied on the "giant screen experience" to start the dream journey of the Mate series. The 6.1-inch large screen and a battery of more than 4050mAh are unique in the market. Then, the Huawei Mate7, which relied on the negative LCD large screen and press-type fingerprint recognition technology, became popular and became an absolute hit with new experiences such as integrated pressing fingerprints and ultra-large screen and super long battery life. The next generation of Huawei Mate8 has laid a milestone in "ten million sales". Interestingly, compared to the smooth experience brought by the self-developed chip of Kirin 950, what Pollen praises is the screenshot function of "tap the screen twice with your knuckles", which is interesting and practical.

The dream track of Huawei Mate series seems to have opened up the accelerator. Mate10 first tried AI experience; Mate20 developed and used more secure 3D structured light technology to complete biometric recognition; Mate30 brought dual main cameras and 7680 frames super slow motion; Mate40's innovation in intelligent payment and large file flash transmission has made mobile phones a powerful tool to improve productivity.

Data source: QuestMobile

According to the statistical report of the survey agency in June this year, the retention rate of users of Huawei in the replacement group was 62.3%, which was higher than that of Apple's 50.9%, which shows its stickiness. Huawei, which is good at technological innovation, saw the value of long-termism in the severe "living environment" as early as the beginning of the rise of the China mobile communications industry - only innovation can allow consumers to see value.

For ten years, the Huawei Mate series has maintained a "freshness" between users with its excellent innovative experience.

illuminates the innovation " skill tree ", Huawei Mate50 sounds the horn of counterattack

The ten-year Mate road makes Huawei more confident that "technology is the primary productivity" and is the key to laying the voice of the high-end market. For a mobile phone manufacturing company, innovation is undoubtedly important, but the key to success lies in whether it can provide consumers with excellent and useful services. Among Huawei's many product series, the folding screen series that can best show its "innovative core".

Data source: Which IDC

folding technology is better? Let’s first look at a set of the latest China folding screen market data released by IDC. Huawei folding screen mobile phones currently account for 63.3%. In April this year, the newly released folding flagship Huawei MateXs2 performed well in multiple dimensions of folding, hardware, interaction and ecosystem. In three years, Huawei released the fifth-generation folding flagship product, and has become the only mobile phone manufacturer that has three folding forms and the most complete product layout.

In 2021, Huawei invested 17.46 billion euros in R&D, ranking second in the world; the number of patent applications was 6,952, ranking first in the world for five consecutive years. Huawei's executive director and terminal business CEO O Yu Chengdong once said that insisting on innovation is Huawei's unchanging commitment.

invests in R&D at any cost, which is to continuously consolidate its brand value and dig deeper into the moat. Technology is the confidence to ensure brand strength.

So, we tried to deduce Huawei's product research and development logic: technology is the base, the application scenarios and experiences it brings are the peak, and the peak is the brand power and sense of identity. The above mentioned Huawei's 63.3% user retention rate is enough to prove the effective value of this underlying logic: Only by raising the roots with developed roots can the innovative "skill trees" be lit up on each branch.

Huawei Mate50, which has returned after two years, seems to have sounded the clarion call to counterattack the high-end mobile phone market. (This article was first published in titanium media App)