Following Guangzhou Tower, Slender West Lake and Flaming Mountain, another company centered on tourist attractions has landed on the New Third Board. This time, Shaanxi Tourism Design Institute Co., Ltd., which mainly focuses on Huashan Xifeng Cableway and Huaqing Palace's "Song of Everlasting Sorrow" performances.
htmlOn January 16, the National Small and Medium Enterprises Stock Transfer System Announcement showed that the listing application of Shaanxi Tourism Design Institute Co., Ltd. (Securities abbreviation: Shaanxi Tourism, stock code: 870432) was approved and listed on the New Third Board on the same day.main products and services: "Song of Everlasting Sorrow" live performances, Huashan Xifeng Cableway
, and many tourist attractions listed on the New Third Board, this company also makes money by selling tickets.
Shaanxi Tourism was established on April 15, 2011. Its main business is tourism industry operations with tourism performances, tourist cableways and passenger transport, tourism catering, tourism planning and design and management as the core. Its main products and services are "Song of Everlasting Sorrow" real-life performances, Huashan Xifeng Cableway, theater-style restaurants, and tourism planning and design.
At present, Shaanxi Tourism Group directly holds 47.59% of Shaanxi Tourism's shares and is the controlling shareholder. As the only investor and state-owned assets management department of Shaanxi Tourism Group, the Shaanxi Provincial State-owned Assets Supervision and Administration Commission is the actual controller of Shaanxi Tourism. In addition, Shaanxi Travel Group, CITIC Mezzanine and Longhai Group hold 51.00%, 48.33% and 0.67% of Shaanxi Travel shares respectively.
Although "there has been one road in Huashan since ancient times", there is more than one cableway. From the perspective of business model, one of the main businesses of Shaanxi Tourism is the Huashan Xifeng Cableway, which forms a new tourism ring line in Huashan with the Sante Cableway in Huashan.
Xifeng Cableway is located on the south side of the Xifeng of Huashan. It is the first single-line cyclic de-hanging cableway in the world to date that uses cliff walls to dig a chamber station, undulating directions, and intermediate stations. The cableway line has an inclined length of 4211 meters, a relative height difference of 894 meters, 28 brackets, 84 passenger hulls, and a spacing of 115 meters. Each hull can carry 8 people, with a maximum operating speed of 6 meters/second, and a one-way transportation volume of 1,500 people/hour.
According to data disclosed by Shaanxi Tourism, the Xifeng Cableway reaches the main peak area of Huashan. In 2015, the number of passengers in Huashan accounted for 60% of the total number of passengers in Huashan. Visitors can look up at the West Peak, which is axe and knife that cuts the sword and penetrates into the sky, and appreciate the majestic posture of Huashan, which is shaking the five mountains.
In addition, another major business product of Shaanxi Tourism is the "Song of Everlasting Sorrow" staged in the Huaqing Palace. The live performance of "The Song of Everlasting Sorrow" is based on Bai Juyi's famous work "The Song of Everlasting Sorrow" and relies on the Lishan Mountain as the background. Jiulong Lake in the Huaqing Palace is the stage, recreating the love story between Emperor Xuanzong of Tang and Yang Guifei. According to data disclosed by Shaanxi Tourism, the performance of "The Song of Everlasting Sorrow" was released in 2007, with 286 performances in 2015, with an attendance rate of 83%.
Huaqing Palace is a royal palace garden located above the ruins of the Tang Huaqing Palace. It is 30 kilometers away from Xi'an in the west, and is adjacent to Mount Li in the south and Weishui in the north. With its hot spring resources, the love story between Emperor Xuanzong of Tang and Yang Guifei, and its rich humanistic and historical resources, it has become a famous cultural tourism scenic spot in China. It is a national key cultural relics protection unit and the first national AAAAA-level tourism demonstration scenic spot.
Tangle Palace has the first theatre-style restaurant in China. Since its opening in 1988, it has performed 8,440 performances and received more than 300,000 tourists each year. It has become a must-visit place for heads of state and Chinese and foreign guests to visit Xi'an. Currently, there are 6 performances in Shaanxi Province's tourism performance projects, including "Chang'an Night Banquet" and "Dream Back to the Tang Dynasty". Only "Tang Palace Music and Dance" organically combines tourism and cultural performances with catering, which has certain differences from other performances, and there is a lot of room for market development.
In 2014, the revenue contributed by tourism cableways and passenger transport share of the company accounted for about 73.62% of the company's total revenue. In 2015, the revenue contributed by tourism cableways and passenger transport share of the company and the revenue contributed by tourism cableways and passenger transport share of the company and the performance of the company accounted for about 85.94% of the company's total revenue.
announcement shows that Shaanxi Tourism's operating income in 2015 and from January to June 2016 was RMB 435 million and RMB 172 million, respectively, and its net profit was RMB 78.1037 million and RMB 19.6481 million, respectively.
Shaanxi Tourism also specifically mentioned the number of ticket refunds.In terms of tourism and performing arts business, from 2014, 2015 and January to June 2016, the company's refund amount was RMB 381,200, 259,200, and 163,900, respectively, accounting for 0.14%, 0.06%, and 0.10% of the current operating income, respectively. The amount of refunds incurred all decreases the current operating income. For tourism and performing arts business, the performance tickets that cannot perform normally due to weather reasons and have been sold on the same day do not recognize revenue, so they are not listed in the aforementioned refund amount.
In 2014, 2015, and January-June 2016, the number of tourism merchants cooperated with by the company was 160, 305, and 317, respectively, and was concentrated in the northwest region, accounting for more than 70%. The rest were distributed in North China, South China, Southwest and other regions. The small number of travel merchants in 2014 was mainly due to the fact that Huaqing Palace Company was divided into Huaqing Palace Company (existing company) and Everlasting Sorrow Performing Arts (new company). The company's operating income only includes the operating income of Everlasting Sorrow Performing Arts since 2015, and the corresponding number of travel merchants corresponding to Everlasting Sorrow Performing Arts began to be counted since that year.
Shaanxi Tourism pointed out in its public transfer instructions that Songcheng Performing Arts, Wuhan Sante Cableway, Lijiang Yulong Tourism, Yunnan Yang Liping Culture Communication Co., Ltd. and others are the main competitors in the market. As far as Shaanxi Province is concerned, Xi'an Tourism, Xi'an Food, and Qujiang Culture are similar to some of their businesses.
17 attractions across the country are “located” on the New Third Board
In fact, long before Shaanxi Tourism landed, 16 tourist attractions across the country gathered on the New Third Board. As early as 2015, the New Third Board attracted the Qianfoshan Scenic Area in Lishui City. In January of the same year, Naran Life (831633.OC), which relies on the resources of Qianfoshan Scenic Area to provide tourists with scenic spot sightseeing and hotel services, successfully landed on the New Third Board and was listed and transferred, becoming the first concept stock of the New Third Board scenic area.
In May 2015, Western Region Tourism (832461.OC), which provides leisure services to tourists with Tianshan Tianchi Scenic Area, was successively listed on the New Third Board.
Then, when the New Third Board suddenly became popular and grew rapidly, the Eastern Party represented Yangzhou Shou West Lake, Changzhou Dinosaur Park (833745.OC), the Western Party leaders Turpan Flame Mountain (835453.OC), Altay Kanas (834246.OC), the Southern Party represented Guangzhou Tower and Yunnan Dinosaur Valley, the Northern Party represented Hulunbuir's Port Tourism (834558.OC), and Qingyuan Shares (836986.OC), Wudang Tourism (836374.OC) and others chose the New Third Board market.
2016 China Tourism Scenic Area Research Report shows that as of the end of 2015, there were more than 7,000 Class A scenic spots in the country, including more than 1,500 high-star scenic spots, including a total of 213 5A-level scenic spots. So how are the performance of these attractions?
According to the information disclosed by various tourist attractions, some scenic spots make a lot of money, while others still lose money. Typical of these include the "slim waist" Guangzhou Tower. According to data released by Guangzhou Tower, it achieved revenue of 232 million yuan in the first half of 2016, net profit attributable to parent company shareholders was 54.3116 million yuan, and gross profit margin was as high as 72%. In addition, Zhonghui Travel (834260.OC), which manages the rafting business of Pingjiang Lianyunshan Canyon, received revenue of 56.0211 million yuan from January to June this year, net profit attributable to shareholders of listed companies was 18.9689 million yuan, and gross profit margin was as high as 86%.
However, seven listed companies including Kanas are in a state of loss of performance. Relying on the Kanas Scenic Area in Xinjiang, Kanas is committed to tourist passenger transport, hotel operation and other services in scenic spots. However, due to the obvious seasonality of Xinjiang's tourism, the number of tourists is unevenly distributed throughout the year, and more than 80% are concentrated in July-September and other reasons, resulting in poor performance.
On December 5, 2016, the National Tourism Administration announced that due to various problems, 367 scenic spots in 4A and below across the country have been dealt with, of which 107 A-level scenic spots have been delisted. In fact, delisting the scenic spot is not new, but it is rare to have such a large-scale concentrated rectification. Behind the frequent problems and the emergence of carcinomas is the abnormality of the operation and management mechanism of scenic spots. In fact, there are no good cases so far.
