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------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ Among them, China's champagne sales rose by 179.6%.
France locally rose 177.7% (6.6 million bottles), and exports rose 209.8% (12 million bottles). Among them, sales in EU countries rose by 250%, while sales in other countries rose by 196%.
In the world's most famous wine production areas, even the Bordeaux and Burgundy production areas, which are famous for producing extremely high-end wines, have very low-priced cheap wines (2 or 3 euros wines are everywhere). However, the Champagne production area is a unique area without "cheap wines". On the market, few champagne retails for less than 300, which is 5-8 times more expensive than ordinary sparkling wines. Why is champagne so expensive? What's the price?
01 Harsh climatic conditions
According to law, only sparkling wines made in the Champagne region of France can be marked as Champagne (Champagne). In the champagne production area, the harsh climatic conditions make it extremely difficult to brew champagne.
The average annual temperature in the Champagne production area is only 11.1 degrees Celsius. Compared with other areas where sparkling wines are produced in large quantities, such as Provence and California, the cold in the Champagne region makes it very difficult to grow grapes. The areas on Earth that are suitable for growing wine grapes need to be between 30-50 degrees latitude, while the latitude of the Champagne region is exactly 49 degrees north latitude. The fact that it is close to the critical latitude makes the grapes in the Champagne region susceptible to catastrophic temperatures and severe climate environments.
In addition, the Champagne-producing area in northern France is also affected by the Atlantic mild climate and continental climate. It is almost in a low temperature throughout the year without obvious seasonal changes. Coupled with the winter frost caused by the continental climate, these climatic conditions make the cost of growing grapes in the Champagne area relatively high.
02 Grape raw materials and cost
Champagne is made from three grapes: Chardonnay, Pinot Noir and Pinot Meunier. 90% of the grapes come from small-scale farmers, who rarely make their own champagne and sell them to champagne wineries. In order to ensure the interests of growers, the Federation of Grape Planting Unions and Champagne Winery Federation cooperated. Regardless of the impact of land rent and harvest, the price of grape raw materials is relatively stable, generally ranging from 6-7 euros per kilogram.
Champagne law stipulates that 4,000 kilograms of grapes can only be squeezed out at most 2,550 liters of grape juice. It costs about 1.2-1.3 kilograms of grapes to brew a bottle of champagne, and the cost is equivalent to 7-9 euros. A regular quality champagne mushroom cap costs about €0.5 and a champagne bottle costs between €0.5 and €1. The material cost of champagne is at least 8-10 euros, which is about 60-80 yuan in RMB.
03 The craftsmanship of champagne is complicated and the labor costs are high.
The process of brewing champagne from pressing to bottling requires 8 processes: pressing, fermenting, mixing, secondary fermentation in the bottle, culture, shake flask, slag removal and quantitative bottling. Each tedious process requires manual participation. Most ordinary sparkling wines are fermented in the jars twice and shaken by machines. They do not require tedious manual processing. The cost is low, but the quality is naturally poor.
A bottle of ordinary champagne needs to be cultivated for 15 months, and a bottle of champagne with a vintage needs to be cultivated for 36 months, which means that labor costs will be required at least 15 months. Cava sparkling wine in Spain only needs to be cultivated for 8 months, and like Sket sparkling wine in Germany, it is rarely cultivated for a long time. In terms of cost, the price of champagne will naturally be higher.
A bottle of champagne produces an average of 250 million bubbles, while many ordinary sparkling wines do not need to be cultivated and shaken, and the process is relatively simple. A bottle of sparkling wine produces an average of 40 million small bubbles, which is naturally incomparable to champagne.
04 The appearance of champagne is usually designed by artists
When many champagne wineries launch a new champagne, many of them cooperate with well-known designers to enhance the nobleness and beauty of the appearance of champagne.
Perrier Jouet collaborated with Emile Galle, a famous French glass art master, in 1902 to carefully carve the beautiful time series on wine bottles. The white anemone clusters of flower vines and golden rose vines combined with the slender bottle body, transmitting a rich artistic atmosphere, combining elegance and romance.
Later, it cooperated with the famous Japanese art of arts, Makoto Azuma to launch a limited edition, the 200th anniversary set of the Paris Flowers created with American artist Daniel Arsham, and Claire Coles to launch the satin fabric "Flower Rhyme Limited Edition" champagne and the Spanish artist Vik Muniz to create the 2005 Rose Champagne for the 2005 year Rose Champagne with the theme of the Paris Flowers.
Dom Perignon Champagne also has a long tradition in this regard. To launch its 2003 pink champagne, Dom Perignon invited modern American artist Jeff Koons to create the eye-catching "Balloon Venus" bottle, and also invited genius David Lynch to design the latest global limited edition bottle for its 2003 vintage champagne.
Moet & Chandon cooperated with "Swedish graffiti genius" Andre Saraiva to launch the "Painted Love Limited Edition Set" Pink Champagne on Valentine's Day 2012. Even Princess Louis Champagne, who never worked hard on appearance, has collaborated with designer Philippe Starck to redesign the packaging.
05 Champagne is positioned at the high-end market, with high promotion costs
Many champagne wineries are affiliated to internationally renowned luxury jewelry companies, and are positioned at the high-end market. There are many high-end promotion and sponsorship activities every year. Marketing costs are high, and the cost to each champagne will also increase.
000, Mumm signed with F1 for US$6 million for three years and became the official champagne sponsor of F1 events. After each F1 race, the drivers can be seen happily spraying Mam champagne. Then it renewed its contract for $5.5 million a year.
Moet and Chandon belong to the largest Moet Hennessy group in France. It also has many luxury jewelry brands such as Louis Vuitton and Dior. Moët and Champagne are the official designated champagne of the Golden Globes, sponsoring the Golden Globes for 25 consecutive years, and were the only designated champagne for the 2009 Academy Awards.
Moet and Chandag also invite many celebrities to endorse each year, such as Scarlett Johansson, Tennis King Roger Federer and well-known Chinese movie star Fan Bingbing.
Taitinger Champagne (FIFA) signed a contract with FIFA and became the official designated champagne wine for FIFA. Laurent-Perrier signed a contract to become the official designated champagne of the Professional Golf Association of America (PGA), and is now the only designated champagne for the Oscars.
06 Champagne is mostly the favorite of the nobles, with high added value
Many champagne brands are designated wines for nobles and royal families. They are often used to entertain important guests, which naturally gives them a "noble" status and also improves the added value of the brand. Of course, this type of champagne is also expensive, which has boosted the overall status of champagne and promoted the development of the champagne industry.
Mam champagne is known as "the champagne of the king".All major European royal families, including Austria, Hungary, Belgium, the Netherlands, Prussia, Denmark, Sweden and Norway, all love Mam Champagne. To this day, Mam Champagne is still the official supplier of Queen Elizabeth II of the United Kingdom, and its bottleneck is also decorated with royal certificates.
Princess Louis Roederer Cristal is the designated wine for the Russian Tsar. Since 1876, Princess Louis Champagne Brewery has designed a unique champagne wine, which is housed in a crystal bottle, named "Crystal Champagne", and is specially customized for the Russian Tsar.
07 Tariffs and warehousing and transportation costs are high
The cost of an ordinary bottle of champagne raw materials must reach 60-80 yuan. In addition to labor costs, the fixed cost of a bottle of champagne is at least 100 yuan. If you add marketing and wine merchants’ profits, the purchase price of a bottle of champagne abroad is at least close to 120 yuan.
A bottle of champagne must pay 50% tax on customs declaration. In addition, the cost of transportation, warehousing and logistics is at least close to more than 200 yuan. China is distributed to dealers by importers, and sometimes distributors are distributed to terminal customers. The distribution channels lead to a higher terminal retail price, which is much more than 300 yuan.
Although champagne is a little more expensive, its taste is incomparable to the cheap sparkling wine~
What else have you drunk champagne
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