As Jack Ma introduced online shopping to China, China’s e-commerce has become saturated after more than 10 years of development. With the rise of e-commerce and online shopping, a number of new professions have also been spawned, such as customer service, Operations, warehouse management, store managers, designers, etc. In short, there are a number of emerging professions that rely on this industry to survive. This article tells you about the development prospects of "e-commerce operations".
Career planning path for e-commerce practitioners
If you have worked in the e-commerce industry, except for some majors studied in universities, the earliest batch of practitioners all learned while working, and some newcomers who have just entered the industry are also Started from the grassroots level.
The career planning routes for e-commerce practitioners are pre-sales customer service, after-sales customer service, gold medal customer service, operations assistant , operations, store manager, and director. Generally, those who serve as pre-sales customer service are ordinary employees; those who serve as after-sales customer service and gold medal customer service are employees with rich experience; and those who serve as operation assistants are generally their own customer service personnel, and as the company grows, they have a basic understanding of operations. , which can assist the operation personnel to do some simple operation work; and operation exists as an independent position. When the operation assistant grows into an operation, he will be responsible for the operation of a store, a category, or even multiple online stores. work; and the director is another level of work. From pre-sales customer service to operations, it belongs to the business department. Starting from the director, he is responsible for coordinating, planning, and controlling the team's development direction. At this position, he is the core management. But the development of practitioners only ends here, and it is very difficult to go further.
Salary levels for e-commerce practitioners
If you have no experience, the basic salary for customer service is generally 3,000 yuan. You will get the basic salary during the probation period. After the probation period, you will receive commissions, and the salary will be about 5,000 yuan; as for your own after-sales customer service With gold medal customer service, the salary can be maintained at more than 6,000 yuan with promotion; if you become an operations assistant, the salary may be lower than after-sales customer service; after becoming an operation, the salary can reach about 8,000 yuan, and you may have a sum at the end of the year Bonus; if you reach the position of director, your salary will increase significantly, with a monthly salary between 10,000 and 15,000. However, based on the current situation of the industry, most employees who have reached the position of director have a salary of around 12,000.
Based on the complexity of the e-commerce industry and the operating environment of stores, the e-commerce industry is in decline. The salaries of practitioners, except for some well-known companies, have declined in many companies.
Is there a future in the e-commerce industry?
If we start with customer service, and if you have strong learning ability, it will take at least 3 to 5 years to reach the position of operation or director. Maybe during these 3 years, you have to start with customer service. After you become proficient, After a job hopping experience, I started to try to be an after-sales customer service or operations assistant. If I have strong learning ability and can get into it myself, and if I meet a good master, it will take 1 to 2 years at the fastest to become a qualified operator.
When you become a qualified operator, you will go through a period of time to transition into a senior operator, and then accumulate some work experience and performance. If your ability is very outstanding, you can try to find a job as an "online store director" after one year, but whether you are qualified or not depends on your personal ability.
Therefore, if you really want to work in this industry, then make plans to work in this industry for more than 5 years. If you just want to choose an industry temporarily, then the e-commerce industry is more suitable for you.
But if you want to make a difference, the "future" of the e-commerce industry may not be as good as imagined. At least the practitioners I know have either changed careers or opened their own companies to operate online stores, and some have made a small profit. money, and some lost it all.
Digression: If it was 10 years ago, when the e-commerce industry was just starting out, and we were the first batch of newcomers to the industry, this would be okay. But now that the e-commerce industry has been developing for more than 10 years, it is not a particularly ideal choice in terms of both the business environment and the employment environment.
