In fact, Kuaishou sellers naturally need to first understand what Kuaishou's photosynthetic plan means. In addition, they also need to know how to join the Kuaishou photosynthetic plan. I will introduce it to you sellers.
Kuaishou Photosynthesis Conference is the first conference in the history of Kuaishou with the theme of "Creators". In the past year, more than 200 million creators recorded and shared their lives on Kuaishou, with more than 60 million daily active users in first- and second-tier cities and more than 80 million daily active users in the southern region.
Ma Hongbin said that Kuaishou’s private traffic is particularly worthy of creators’ attention. The huge traffic and accumulated social relationships have opened up multiple monetization paths for creators. According to statistics, in the past year, Kuaishou brought more than 20 billion in revenue to creators, covering various forms such as live broadcasting, e-commerce, advertising, and knowledge payment. A total of more than 16 million users have gained revenue from Kuaishou. The
conference revealed that the Kuaishou Photosynthetic Project is mainly divided into three aspects. First, Kuaishou will be more open to in-depth cooperation with content professional organizations.
html Within 0 years, Kuaishou will cooperate with at least 2,000 institutions such as MCN, media, self-media and service providers to help high-quality creators build a "private domain traffic" foundation for long-term development through IP cooperation, industry cooperation and regional cooperation. Explore the model of institutional talent incubation and business monetization. How to join?
1. For ordinary users: Kuaishou short videos are more interesting.
Currently, there are many MCN organizations and media organizations that are settling in the Kuaishou platform, such as Tencent News and Chen Xiang Liu:30, which are well-known heads on the entire network. Companies and institutions.
2. For users who are making money through Kuaishou: It’s too difficult!
The early Kuaishou ecosystem was very chaotic. Many top Internet celebrities colluded with e-commerce anchors and cheated countless veterans by selling hugely profitable products and three-no products. money. (Most of the transactions are mainly driven by WeChat, and there is no after-sales guarantee)
With the rectification of Kuaishou e-commerce, starting from July 20, not only will all products be charged a 5% share, but Kuaishou has also greatly strengthened its control over e-commerce. Supervision.
According to Kuaishou’s official event on July 23, Kuaishou has rectified 1,000 Kuaishou accounts and removed 30,000 products from the shelves, which has increased 50% of users’ favorability towards e-commerce.
It can be seen from this that those veterans who tried to start a low-cost and zero-cost business through Kuaishou are now ashamed.
3. For Kuaishou public jokers: it will be more difficult for works to be exposed.
The presence of media accounts and high-quality institutions will divide the display space of Kuaishou's discovery page. As for Kuaishou's traffic worth 10 billion, how to display it?
It is not yet available. I don’t know, but what is certain is that it will become increasingly difficult for Kuaishou’s popular jokes writers - faced with so many high-quality authors and media, and the 10 billion yuan of traffic that Kuaishou is about to share with them, we who are ordinary joke writers may Not even a green onion can be ranked.
