is a top figure in the industry, and the iPhone’s news cycle is generally measured in “years”.
So we can often see such a scene: the last one has just been released, and the revelations of the next one have already begun.
Take last year’s iPhone 13 as an example. The
product was only officially released in September, and the design was already known to everyone as early as April or May.
Let’s put it this way, I guess if I asked anyone among our fans to interview at that time, they would all get the answer of “small bangs, slanted camera”.
Once the design of iPhone 13 was exposed, the majority of netizens couldn’t remember what they were talking about and started making complaints one after another.
Some complained about the camera arrangement, saying it was "too ugly" and "can't stand it".
Although the bangs have become smaller, they still cannot escape everyone’s clutches.
In short, everything is inseparable from one word, "ugly".
But, I have to say but.
is such a mobile phone that has been constantly criticized. It recently won an international design award - IF Design Gold Award .
The award speech looked like this:
The design language of iPhone 13 is perfectly balanced, making the device very comfortable in the user's hand;
The coherence and quality of all design and user experience related aspects convinced the iF jury that this is the best product in its category one of those.
Good guy, this evaluation really corresponds to the famous saying, "No design is the best design."
Rebus Why is called Rebus seems to have something to do with this. (bushi)
But having said that, some friends may not know much about the IF Design Award. Here is a brief introduction.
IF Design Award has been held regularly every year since 1954. It has been internationally recognized as a prestigious award in the field of contemporary industrial design and is known as the "Oscar Award in the Design Industry".
The Gold Award is the highest honor of the IF Design Award.
Nearly 10,000 products were registered, but only about 70 won the gold medal, which is quite difficult.
So... Although many netizens are complaining, since it can win the IF Gold Award, it means that the design of iPhone 13 is indeed good.
Of course, "design" in a broad sense does not only include appearance. There may be other reasons why iPhone 13 can win the gold award~
In addition to iPhone 13, there are also some products that we are familiar with that have also won IF gold awards.
For example, 24 also comes from apple iMac.
has one thing to say. I personally think that compared to the iPhone 13, the iMac is the product that deserves the gold award.
After all, this kind of flat front and rear design is rare in the all-in-one machine market.
Moreover, Apple’s interface design and color matching are also very bold.
Although the operation of only 4 USB-C ports is a bit deviating from practicality, it does result in an improvement in design.
By the way, although the M1 chip is not directly related to the design, the iMac achieves an integrated structure without air vents.
The only drawback may be that the chin is still very big...
In addition to mobile phones and computers, Apple (I didn’t expect it to be Apple) has another product that also won this year’s IF Gold Award - AirPods Max.
The reasons are simple, high-quality, innovative and intuitive design, and the mesh headband on top adds a lot of points.
However, in this year’s IF Gold Award, what stood out to me the most was the following one.
If I didn’t tell you, it might be hard for you to imagine that this is actually an TV – LG OLED Objet Collection (65ART90).
This TV has an OLED screen on top and a metal frame on the bottom, which can be placed directly against the wall.
In addition, it also has a movable bezel that can hide the display when not watching TV.
It also provides a Line View function, which allows you to choose to expose only part of the screen, suitable for music scenes.
Here comes the important point. In addition to being able to move up and down, this baffle also has another mystery.
First of all, its material is not the common glass, plastic, or metal, but fabric. Hidden behind the fabric is an 80W audio system.
is a product that combines technology and art. Who wouldn’t want to buy one for home?
However, this TV is not currently on the market in China, and its price in South Korea is as high as 9.9 million won, which is more than RMB 550,000 .
emmm, suddenly I feel that my current TV is quite good.
Since it is a design award, how can and Sony be missing.
I don’t know if you still have an impression. Last year, Sony launched a top flagship with a price of over 10,000 yuan-Xperia PRO-I.
This phone was recognized by the IF jury for its integrated software/hardware solution, refined details and top-notch camera quality.
’s WF-1000XM4 true wireless earphones also accidentally won a gold medal.
But, this gold medal is not awarded to the headset itself, but to its packaging , because it is too environmentally friendly.
WF-1000XM4 uses a sustainable paper material - Original Blended Material (Original Blended Material) .
This thing is made from bamboo , sugar cane fiber and post-consumer recycled paper. It is fully recyclable and full of environmental protection properties.
In addition to hardware, there are also award-winning software players - Material You. The name
may be unfamiliar to you, so let’s change it to Android 12.
In fact, these two things are not completely equivalent. It can be understood like this:
Material You is the latest design language created by Google for Android. It was first used on Android 12.
is just like the name. Its biggest feature is that it is made for "you".
Such as button/graphic customization, adjusting the main color according to the wallpaper, new widgets, etc.
But unfortunately, the current UI has its own ideas, and there is basically no trace of Material You.
In addition to what was introduced today, digital products such as Sony ILME-FX3 professional camera and Lenovo Yoga 9i 14 flip laptop also won IF gold awards.
I wonder if everyone recognizes this list?
