Scottish tourism businesses engaged directly with tour operators, travel consultants and tour operators representing key global markets in an online meeting earlier this month to once again drive bookings from overseas visitors.

Scottish tourism businesses engaged directly with tour operators, travel consultants and tour operators representing major global markets in an online meeting earlier this month to once again drive bookings from overseas visitors.

Discover Scotland: Reconnect 2022 is part of VisitScotland’s campaign to rebuild international tourism demand and is one of the important promotion activities to promote Scotland as a trusted tourism destination.

During a three-day online event earlier this month, a total of 324 Scottish businesses engaged with 298 international travel providers and tour operators from 21 global markets. A total of 24 representatives of China Travel Agency participated in this online negotiation event.

’s online platform facilitated 4,455 negotiations through one-on-one meetings, highlighting new and well-known local tourism products in Scotland.

While international visitor arrivals account for a fifth of all visitors to Scotland, they account for more than 40% of total spending. China is one of Scotland's most important international tourist markets. In 2019, 172,000 people from China visited Scotland, spending £142 million. *

VisitScotland chief executive Malcolm Roughead said: “Domestic visitors to the UK have been driving the economic recovery following the impact of COVID-19, but the return of our international visitors is vital to driving a sustainable and trustworthy Scottish tourism recovery. One step.

Discover Scotland 2022 enables Scottish businesses to connect with key buyers from around the world, helping to attract visitors from near and far, helping to rebuild Scotland’s valuable tourism industry. As well as the economic benefits of engaging with global markets, the ‘Discover Scotland’ event provides a week of great networking opportunities for local suppliers and global buyers in terms of reconnecting with peers and customers from around the world. We look forward to sharing our stunning scenery, history, culture and warm welcome with visitors this summer and beyond. Rina Sha, product development manager of

HCG, said: “The Scottish Tourism Board’s online travel exhibition was very well done this time. Although Chinese tourists are not yet able to go abroad, this negotiation allowed our tourism colleagues to understand Scotland’s current situation in real time. The situation provides us with a lot of useful resource information and brings new ideas for future tourism products for Chinese tourists. Hopefully we can meet again in beautiful Scotland in the near future. ”

*Based on 2019 International Passenger Survey data