Popular
The exhibition attracted more than 98,000 visitors in 3 days
The total transaction volume reached 61.94 million yuan
An increase of 59.6% compared with the last tourism exhibition
Did you contribute?
How much did
contribute? How many small gifts did
receive this year?
Which pavilion is your favorite this year?
Let's review this year's "Travel Exhibition" war scene!
Why are there so many people at the Travel Exhibition and ? Because it is affordable!
This travel expo is from September 9th to 11th Yes, is more popular than the organizing committee and exhibitors expected . The exhibition officially opened at 11 noon on the first day of the exhibition. Many "hardcore" fans showed up three hours in advance, attracting a total of about 30,000 visitors that day. In the next two days, thousands of citizens flocked in every morning as soon as the event started. It was very common to see hundreds of meters of queues lining up in front of some booths that organized special interactive activities.
Such a popular scene is also due to the successful exhibition experience of the Ningbo International Tourism Exhibition in the past two years. "The warm-up started early this year." Chen Gang, deputy director of the Municipal Tourism Bureau, told reporters that in order to expand the radiation coverage of the tourism exhibition, the Municipal Tourism Bureau organized a pre-exhibition training class and specially went to four other cities in eastern Zhejiang for promotion , jointly published a special issue on the tourism exhibition in the evening newspapers of five cities in eastern Zhejiang, and launched a one-day tour route to Ningbo including the tourism exhibition through the travel agencies of the five cities.
is located in the Ningbo Tourism Exhibition Area in Hall 6. It has been specially decorated this year. The exhibition area has a clear theme and exquisite display. It not only functions to sell products, but also plays a role in image promotion . On the first day of the travel fair, the auction at the tourism night market was already full of people. Member units and exhibitors of the tourist night market provide hundreds of tickets to many scenic spots such as Dapeng Mountain. Buffet vouchers and room vouchers for star-rated hotels are also very popular. Among them, the luxury suite room vouchers of the Hermit Moon Lake Villa Hotel, originally priced at more than 1,000 yuan, are priced at 320 The price was taken away. 300 tickets for Xikou Scenic Area, Siming Mountain Forest Park, Dapeng Mountain Tourist Resort, etc. were all sold out.
Ninghai ’s handmade wheat cakes made on site are selling well, Beilun has even launched a WeChat campaign to collect likes and give away VR equipment. Leaders such as Lin Jingguo, deputy mayor of the municipal government, Xu Peng, deputy director of the Provincial Tourism Bureau, Li Yonghui, director of the Municipal Tourism Bureau, etc. During the tour, I experienced Beilun Tourism’s VR equipment and tasted Ninghai Oatmeal Cake, which was well received. At the travel fair, there was an endless stream of visitors at the Ningbo Tourism Exhibition Area. They couldn't put it down for the Ningbo Tourism Discount Passports issued, and rushed to buy tourism products. The scene was very popular and the transactions were active.
On-site tourism product discounts are unprecedented. China International Travel Service (Ningbo) International Travel Agency achieved sales of nearly one million yuan on the first day of the travel show. Many travel agencies have launched long-term travel products to Europe and the United States that have been pre-sold until the Spring Festival of the Year of the Rooster.
The Ningbo Tourism Night Market booth was also crowded from time to time, with all travelers looking forward to activities such as "timed bidding" and "1 yuan flash sale". "For example, this time we invited 15 hotels to participate in the exhibition. They fully interacted with guests during the tourist night market activities, and a total of 357 sets of products were sold in three days." Yu Feng, operations director of Xiangqu Travel 365, told reporters. At the
travel fair, exhibitors integrated the sales of high-quality tourism products and specially set "travel fair prices", launching "hundreds of travel routes, thousands of special air tickets, and thousands of hotel rooms." Among them, China Eastern Airlines integrates domestic and overseas route resources and launches a large number of special air tickets. In addition, there are many interactive activities at the travel fair, such as winning million-yuan gold bars with credit cards, WeChat draws, etc., giving travelers benefits and surprises.
It is reported that as the main group of tourism consumers in the off-season, the middle-aged and elderly people have a stronger purpose in visiting exhibitions and have a higher transaction rate. "In recent years, more and more middle-aged and elderly tourists have grasped the rhythm of tourism exhibition promotions, and many people have regarded tourism exhibitions as the main platform for purchasing travel plans for the whole year. Middle-aged and elderly tourists who purchase multiple tourism products at one time are not Rare.
In addition to the low prices in the off-season and the crisp autumn weather across the country, middle-aged and elderly tourists have taken a fancy to this good time to travel and invite friends to go out for autumn outings, which directly promotes the growth of the off-season tourism market."An analysis from the organizing committee of the tourism exhibition said.
Exhibitors are good at attracting money and have achieved impressive results.
The two exhibition halls of this tourism exhibition cover an area of 130 million square meters, with a total number of booths of up to 666. In this tourism exhibition The tourism products on display have expanded from the relatively single tourism product lines in the past to include all major tourism formats, covering all elements of tourism. In addition, exhibitors have produced exquisite booths and the image layout has been further improved.
" On the basis of this, special decoration was highlighted, accounting for 79.6% of the total, with a total of 530 booths. "According to a person from the organizing committee, the booths of major travel agencies and Ningbo counties and cities will be carefully decorated for this travel exhibition, and the theme exhibition halls such as the Ningbo Pavilion and the Beautiful Rural Tourism Pavilion will also have their own characteristics. truly makes In terms of "image, product and transaction" .
products, as a "hot item" at the tourism exhibition, the "9999 Yuan Global Travel Card" on the booth of Zhejiang Feiyang Travel Agency is the best-selling; the overseas travel card of Zhejiang China Travel Service Ningbo Branch Tourism routes played a major role, with sales exceeding one million yuan in more than four hours on the first day; many travel agencies even stated that the turnover in half a day on the first day was equivalent to the one-day turnover of last year's travel exhibition.
At the same time, online sales increased. Not to be outdone, the tourism giants of this year's travel show launched the "Exclusive High-Star Free Travel" off-season large-scale promotion event. Each booth carried out publicity and promotion in their own booths, concentrated on integrating online and offline high-quality resources, and focused on 'eating'. With the tourism elements of accommodation, transportation, shopping and entertainment, the first Ningbo free travel product was launched, and Ningbo citizens felt the real "Internet" benefits.
"At the exhibition, many people came from Shaoxing, Zhoushan, Suzhou. and other places have come, which also shows that this tourism exhibition has had a huge radiating effect on other provinces and eastern Zhejiang. Talking about the reasons, a person from the tourism exhibition organizing committee said that among the exhibitors of this tourism exhibition, all exhibitors from 11 cities in the province attended the exhibition, including Harbin, Jilin, Shanxi, Shaanxi, Chongqing, Guangdong, Guangxi, Hunan, etc. 16 tourism units from mainstream tourist destinations outside the province participated in the exhibition.
Moreover, before the exhibition, the Municipal Tourism Bureau specially visited four other cities in eastern Zhejiang for promotion, and jointly published a special issue on the tourism exhibition in the evening newspapers of five cities in eastern Zhejiang. The city's travel agency launched a one-day tour of Ningbo including the tourism exhibition.
In addition, on the afternoon of September 10, the strategic cooperation conference between Ningbo Qingteng Hotel Group Co., Ltd. and Ningbo Gaoyuan Cultural Tourism Investment Management Co., Ltd. was held at the Ningbo Tourism Exhibition. The two parties solemnly signed a strategic cooperation agreement. The two parties will jointly create a new urban humanistic lifestyle hotel brand.
revealed at the press conference that the new hotel brand to be launched will pay more attention to humanistic feelings, emphasize social experience, advocate cross-border linkage, and promote It is green and environmentally friendly and covers urban travel. The first hotel is expected to be finalized before the end of the year, and it is planned to complete 30 hotels in three years and reach 100 hotels in five years. The hotels in operation under the two major hotel groups will conduct membership exchanges and marketing integration. Achieving resource sharing, this cooperation will be the first of its kind in the domestic mid-range hotel brand cooperation.
The market potential is highly recognized and we look forward to next year!
The Kingdom of Tonga in Oceania is the first exhibitor to participate in the tourism exhibition and expresses its interest in Ningbo tourists. Strong recognition of the local market potential. "The Kingdom of Tonga is an emerging tourist destination, and Ningbo is a relatively mature tourist source. Tourists are familiar with tourist destinations in Southeast Asia, Europe and the United States, and more and more people will be more familiar with Tonga. As niche destinations arouse yearning, this is the perfect time to delve into the Ningbo market. "
As a Ningbo travel agency that exclusively launches routes to the Kingdom of Tonga, Zhi Xiang, general manager of the market center of China National Travel Service (Ningbo) International Travel Agency, said that six travelers have pre-registered during the three days of the tourism exhibition, but this number can often be multiplied by 10. Because behind them, there are probably large traveling groups such as friends bringing friends, or family outings.
It is worth noting that the tourism products on display at this travel show have expanded from a relatively single tourism product line to include all major tourism formats, covering all elements of global tourism , such as domestic and foreign tourist resorts, theme parks, self-driving Tour routes, travel routes (travel agencies), catering and accommodation (hotels and restaurants) and other tourism formats.
At the same time, the newly opened theme exhibition halls for new business formats such as beautiful countryside, online travel, tourism and food, tourism institutions and scenic spots, beautiful countryside tourism, high-end customized tourism, etc. have created the "anniversary celebration" of the tourism system.
It is understood that this year’s travel exhibition is mainly positioned as a consumer B2C exhibition, that is, selling preferential travel products directly to the public and enterprises, and exhibitors will provide substantial discounts to a large number of visitors. "Ningbo International Tourism Exhibition fully realizes the positive interaction between enterprises and the market, and better builds a one-stop trading platform for purchase and sale interaction and on-site transactions. Through several years of cultivation, it aims to build Ningbo Tourism Exhibition into one of the most popular domestic tourism exhibitions in China after Guangzhou and Shanghai. The third largest consumer travel exhibition,” said Chen Gang, deputy director of Ningbo Tourism Bureau.
As for the transaction model of this tourism exhibition, the richness of the products sold and the benefits provided by exhibitors to the majority of travelers, Lin Jingguo, deputy mayor of Ningbo City, and Xu Peng, deputy director of Zhejiang Provincial Tourism Bureau , spoke at the tourism exhibition On the first day of the exhibition tour, we conducted an on-site inspection and gave full recognition. At the same time, we believed that compared with the previous two editions, this year’s travel exhibition has made new breakthroughs and is more down-to-earth.
"Four centers, one platform" is our positioning:
Ningbo Tourism Image Display Center
Ningbo Tourism Information Release and Exchange Center
Ningbo Tourism Public Welfare Service Center
Ningbo Tourism One-Day Tour Distribution Center
Ningbo International Tourism Exhibition Marketization Platform
this No., you will definitely need it!
