On January 18, the NBA announced that the league would celebrate the Chinese New Year with fans around the world from January 30 to February 18. To this end, the NBA has launched three star-studded Spring Festival-themed promotional videos, which will bring fans more than 65 live

On January 18, NBA announced that the league will celebrate the Chinese New Year with fans around the world from January 30 to February 18. To this end, the NBA has launched three star-studded Spring Festival-themed promotional videos, which will bring fans more than 65 live games. In addition, a record 15 NBA teams will hold Spring Festival celebrations at their respective home stadiums.

NBA has three Spring Festival-themed promotional videos, namely "When Does It Start", "Favorite Part" and "So Special". As a highlight of this Spring Festival celebration, three NBA promotional videos are officially released to everyone today. The promotional video stars three NBA All-Star players and NBA New Year Ambassador Cai Xukun. The three players are two-time All-Star Giannis Antetokounmpo (Milwaukee Bucks) and three-time All-Star player Giannis Antetokounmpo (Milwaukee Bucks). Damian Lillard (Portland Trail Blazers), an NBA All-Star player and selected to the 2018 NBA All-NBA First Team, and Klay Thompson, a four-time NBA All-Star and three-time championship winner ( Golden State Warriors ). This year is the eighth consecutive year that the NBA has held New Year celebrations in China and the United States, and this is also the first time that Chinese stars have participated.

During the 2019 NBA New Year, Chinese fans can watch the NBA through CCTV, Tencent, BesTV, Guangdong TV , Shanghai Five-Star Sports Channel, Vila Sports, Alda, Eleven Sports, Titong Tianxia, ​​Migu C and ViuTV. Watch over 65 NBA games.

"When does it start", "Favorite Part", "So Special" - NBA New Year promotional videos: In

's three promotional videos, Chinese singer Cai Xukun will appear together with Antetokounmpo, Lillard and Thompson , combining basketball with the joyful Spring Festival for the whole family, and showing their expectations for the Spring Festival through this series of promotional videos. Whether it’s a sumptuous New Year’s Eve dinner or the moment you get on the train home, “when will it start” to celebrate the beginning of the New Year. "The Favorite Part" reproduces the warm atmosphere of family reunion and New Year's Eve fireworks, showing the joyful and warm moments of the Chinese New Year. From packages stuffed with gifts to a house filled with New Year decorations, "So Special" celebrates the Chinese New Year in the most traditional way.

The 2019 NBA New Year game live broadcast will kick off with two can't-miss games on January 30, when the New Orleans Pelicans will face the Houston Rockets, and the Philadelphia 76ers will face the Los Angeles Lakers.

In addition, there are many strong dialogues worthy of special attention during the Chinese New Year:

• February 1st – Philadelphia 76ers vs. Golden State Warriors : This will be the first game of the season led by Joel Embiid The 76 team led by will face the Warriors led by Stephen Curry for the first time, and the Warriors will wear the New Year City Edition jersey.
• February 2 - Houston Rockets vs. Denver Nuggets: The Rockets James Harden will wear a City Edition jersey with Chinese characters for the first time against the Western Conference leader Nuggets.
• February 3 – Los Angeles Lakers vs. Golden State Warriors: The Lakers and Warriors will face off for the third time this season.
• February 6th - Toronto Raptors vs. Philadelphia 76ers: A clash between the two Eastern Conference powers, Embiid led the 76ers to challenge the Raptors led by Kawhi Leonard.
• February 8th - Los Angeles Lakers vs.Boston Celtics: This will be the first showdown of the season between the Lakers and the Boston Celtics led by Kyrie-Irving.
• February 13 – Philadelphia 76ers vs. Boston Celtics: Old rivals from last season’s playoffs Eastern Conference semifinals meet again.
• February 14 – Golden State Warriors vs. Portland Trail Blazers: Thompson and the Warriors will challenge the Trail Blazers led by Lillard.
• February 18th – 2019 NBA All-Star Game: The 68th NBA All-Star Game will be held in Charlotte.

In addition, the Rockets and Warriors teams will wear Nike City Edition jerseys with Chinese character elements and designs inspired by Chinese culture in some games to pay tribute to Chinese fans and Chinese culture.