The Chinese League One data service bidding in December 2015 brought a number of football data service companies that had been hidden behind the scenes into the public eye. Outside the football field, there is Beitai Technology, which has long-term cooperation with the American STATS company. , they are establishing an international-level data product and service system in China.
Highlights:
1. Beitai Technology has been the exclusive partner of STATS in the Chinese market since 2006, providing data product solutions for major media, portals and TV stations, and introducing SPORTVU, which is widely used in the NBA, for the first time in China. Data tracking system.
2. Xue Dong, the founding partner of Beitai Technology, has been engaged in product strategy and sports marketing integrated communication work in China Unicom Group for 7 years. The team members also include the sports product manager of the former well-known portal and the former National Sports Lottery Center Online The technical leader of the business, as well as a sports data analyst from Germany, etc.
3. Beita Technology is building an NBA-level basketball data collection and analysis service system in China, including game data collection, player sports physiological data analysis and health management, team data analysis services, etc.
Before talking about Beita Technology, it is necessary to introduce the company STATS. Fans who have paid attention to sports data, especially NBA data, will be familiar with it. Founded in 1981, STATS is now the world's leading sports technology, data and content company. Its products are mainly supplied to major media, leagues and teams, as well as fantasy game companies, etc. Beita Technology is STATS's exclusive partner in the Chinese market, and the cooperation between the two parties has begun in 2006.
Chinese fans may not know that whether it is the NBA on CCTV5 that they watch daily or the CBA playoffs that just ended, the data analysis graphics products produced during the live broadcast of the game come from Beitai Technology, which is widely used in major Chinese media and portals. The same goes for the NBA game and league data seen on the website. If by chance you have also played the fantasy NBA of Sina and Sohu or the NBA China treasure hunt game, they were also developed in cooperation with Beitai Technology.
In addition to the basketball field, in terms of official data services for the 2012 and 2016 Olympic Games, major portals and LeTV Sports have adopted Beitai Technology's data product solutions. In terms of international football data, Beitai Technology has also begun to lay out, and cooperated with LeTV Sports at the International Champions Cup in July 2015, introducing the SPORTVU data tracking system widely used in the NBA for the first time. During the live broadcast It displays special performance data such as player activity heat maps, running speed comparison, running distance, and real-time position movement.
▲The SPORTVU data tracking system was first introduced at the International Champions Cup. Xue Dong, the founding partner of
Beitai Technology, has worked in product strategy and sports marketing integrated communication for China Unicom Group for 7 years, and has had in-depth cooperation with the NBA and CBA. In 2006, when there was almost no understanding of sports data in China, he chose to enter this field and established cooperation with STATS at an early stage. Team members also include the former sports product manager of a well-known portal, the former technical director of the online business of the National Sports Lottery Center, and sports data analysts from Germany.
"Data companies must be technology-driven companies in the future. By combining with foreign cutting-edge technologies, we will gradually establish a product technology system that is more suitable for localization characteristics, hoping to bring more valuable services to domestic leagues and fans." Xue Dong said to Lanxiong Sports.
▲Examples of Beita Technology NBA data graphics products.
2016 is likely to be a good opportunity for domestic sports data companies. In addition to Beitai Technology, which cooperates with STATS, there are many players active in the Chinese sports data market, but more of them are in the football field: AMISCO is now the official data provider of the Chinese Super League; Souda Football began to play in the Chinese Super League after being included in the territory of LeTV Sports. Increase efforts in football data products; Leading Sports is still providing CSL data products and services. As the Rio Olympics approaches, 7M Sports, which owns numerous data products, has also obtained the authorization for Olympic data and media packages in China from Dutch sports data company infostrada.
For Beita Technology, which has been established for more than 10 years, they are no longer satisfied with their existing business and are gradually building an NBA-level basketball data collection and analysis service system.
In 2012, Beita Technology sent employees to the United States for training and hired a German product manager who had been responsible for data analysis in well-known European teams and CBA teams. In 2014, we began to develop a game data collection system suitable for domestic league rules. The development has been completed and trials have begun. On the other hand, Beitai Technology has also developed a training analysis system for teams and players. By combining it with wearable devices, it can monitor players' sports data, physiological data, competitive status and injuries, so as to provide teams with Generate an in-depth analysis report with the coach.
In addition, Beitai Technology has begun to intervene in the field of intelligent sports technology by investing in the eROCK smart basketball project. In the future, combined with eROCK's data collection, it can provide more comprehensive sports data analysis for team training, including youth training.
▲Example of training analysis system developed by Beitai Technology.
For Beita Technology, due to its long-term cooperation with STATS, it already has certain advantages in data products, collection and analysis services. Specific to the basketball field, their technical barriers are relatively high.
Regarding future plans, Xue Dong revealed that on the one hand, after starting from the data service of professional basketball games, there is also a lot of room to expand in other directions, not only collecting game data, but also providing sports data analysis services for teams and players. , and can be expanded to campus and amateur leagues in the future. On the other hand, some high-end data products and guessing games for fans will also be launched one after another.
Beita Technology faces certain challenges, the biggest of which may be in the promotion of services and products. Whether it is for domestic basketball leagues or teams, cooperation with them is destined to be a "slow effort". This is where data service companies make profits. growth point, but it still needs a process of cultivating the market. At the CBA level, Beitai hopes to start with the team. Reaching cooperation with league officials cannot be completed immediately. At the same time, the contract between CBA and the current operator Infront will expire in 2017, which also brings some variables to Beitai.
What is good for them is that by selling data products to media, portals and TV stations, Beitai Technology has already made a certain amount of profit - the cooperation with STATS allows them to maintain a revenue of more than tens of millions, which gives them enough time and patience to polish and perfect the product.
In the sports industry, sports data is still a small segment. However, it is foreseeable that as the level of professional leagues improves, the demand for data services will gradually increase. Campus and amateur leagues also have certain needs in this regard. Therefore, how to grasp the pace of product and service promotion and how to control investment costs in different business lines are all things Beitai Technology needs to consider.
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