Luo Yingshi, the producer of popular programs such as "New Journey to the West", "Three Meals a Day", " Yin's Kitchen ", " Grandpas Over Flowers ", originally produced programs with a relatively high input-output ratio. .
Na Ying-seok's speech in Cannes
Compared with fast variety shows such as "Running Man", which often rents multiple aircraft overseas for filming (it may also be sponsorship, see the episode filmed by Kim Woo-bin ),
In the program "Running Man", Yoo Jae-seok and Kim Woo-bin
Luo PD's programs rarely use expensive large-scale equipment and large-scale shooting, but this time the winner version of " Youth Over Flowers " is really for fun:
faces knowing that he can be at any time The members of the winner who were "kidnapped" and were ready at any time
The program team also struggled a lot. They started a "cat-and-mouse game" of wits with the four discerning mice of the winner.
Not only did the preliminary planning last for as long as For 2 months, including the crew of the program, they acted out several scenes in advance. After many communications,
pd finally decided to use Winner’s favorite car advertisement to attract them. To this end, two famous advertising directors were invited and rented studios and outdoor locations for advertising shooting. We mobilized dozens of agents, advertising teams, styling teams, makeup teams, and a shooting team to shoot the fake car commercial for half a day, all just to capture the real reactions of the four actors. .
Sure enough, the winner "little mice" still can't escape the big cat pd The weaving net was all fooled, and the performance was extremely serious...
Of course, the candid filming itself is also interesting. The audience watched the four winners taking the photos seriously. They were looking at the advertisements and doing all kinds of cool poses, which made them laugh to death. Imagine their mixed feelings after knowing that all this was fake. The car advertisements they got were gone, and the people around them were watching their serious acting. Looking at the non-existent advertisement, I probably felt ashamed, sad, and surprised.
The frightened winner didn’t want to admit the reality and asked repeatedly, isn’t this an advertisement?
Luo pd breaks the illusion in one sentence. This is not like an advertisement. This is kidnapping. We have been kidnapped by us all day today.
Finally, "before the kidnapping plan took place", the writer said that even if he found out, it would still be interesting. PD Luo said with a sad face, how much money has been spent (so far), how much time and money have been spent, (How can it be seen through)...
Compared with "New Journey to the West" (only compared to other Luo pd programs), the "Flower Series" includes "Youth Over Flowers", "Grandpas Over Flowers", and "Sisters Over Flowers" They all follow the natural healing style. Although the basic program structure will be set up, it is necessary to have no characters or scripts.
So in order to maintain the basic structure of "Kidnapping" and the first highlight of the program, Luo PD, who advocates frugality, really spent a lot of money this time,
Stills from the "Youth Over Flowers" program
Speaking of output issues, Luo PD's program Almost all of them topped the ratings at the same time. Why did Luo PD's program become a phenomenon while maintaining two almost incompatible styles of being meaningful and interesting? Luo PD’s speech at the Cannes Advertising Festival gave part of the answer.
"Seeking truth" is the core feature of Luo pd's "slow variety show" focusing on travel and cooking: Kui Hyun who joined "New Journey to the West" in the third season once asked, why did you choose him? Because Jin Jiura once told him that Luo PD would not use people like us who do indoor variety shows.
Because Na pd’s main partners are people like Lee Seo Jin, Cha Seung Won, Liu Hae Jin who “do not know variety shows” or “do not act in variety shows”, especially the favorite Lee Seo Jin, who almost never appears in other variety shows and only works with Na PD cooperation.
Stills from "Three Meals a Day"
So even Kyuhyun would doubt why he was chosen. He has never done a slow variety show. He only has a regular program called "Radiostar" that is responsible for vicious tongues. He also didn't realize that he had a strong personality. A sense of artistry or fun.
But the facts proved Luo PD’s vision and the production ability of the program team. Kui Hyun’s scene of “playing a clown and twisting a balloon” became the most interesting scene in the fourth season selected by the production team.
