tourism industry is very broad, including eating, drinking, playing, having fun, traveling, shopping, entertainment, etc. People who want to enter the industry should not only pay attention to competitors with huge funds, but also understand the latest tourism marketing trends.
In recent years, there have been more and more tourism start-ups, and their development has become more and more mature. They range from in-depth local experience gameplay, overseas destination travel products to itinerary planning tools, air ticket price comparisons, etc. In addition, some are introduced from overseas. Booking APP. The definition of the tourism industry is very broad, including eating, drinking, playing, having fun, traveling, shopping, entertainment, etc. Those who want to enter the industry must not only pay attention to mainland-funded and foreign-funded competitors with huge funds, but also how to adapt to the needs of consumers. Demand and trends are also important.
For new entrants to tourism entrepreneurship, you must first understand consumer usage behavior and needs
According to Taiwan Google in 2013, 88% of Taiwanese people will search for information online before traveling. Moreover, travel-related searches in Taiwan are growing at a rapid annual rate of 50%. On average, someone searches for travel-related information on Google every 0.04 seconds. In addition, the number of travel information searches on mobile phones has an annual growth rate of 160%.
After reading the above data, think about whether you yourself use the same way to find travel information? Although you still mainly use the desktop version of the webpage when collecting information and planning travel, but with the increase in the volume of Mobile Search Increasingly, the product must at least have a Mobile Web version or be made into RWD (Responsive Web Design). As for whether it is necessary to make it into an APP, it depends on the characteristics of the product and whether it is suitable for consumers. is easy to use.
In addition, the ratio of foreign group travel to independent travel has reached 6:4. With the popularity of low-cost airlines and the constant discounts on booking websites, the proportion of independent travel will definitely continue to increase, but this does not mean that it will continue to increase in the future. There are no more tour groups, and joining tour groups does not depend on age. This comes back to consumer demand. If newlyweds don’t want to worry about the itinerary during their honeymoon, they will choose a honeymoon group from a travel agency. If a young couple takes their children and their parents for a family trip, I think they will also choose a tour group, right?
Next, we will study and think about the eight major trends in new tourism entrepreneurship
Trend 1: Consumer independent travel planning The era is coming
Now as long as you type in the keywords of travel destinations on Google, there will be a bunch of blog articles and lazy bags for you to enjoy. After reading a few more articles, you can probably piece together an OK itinerary, which also includes What are the must-visit attractions, must-eats and must-buy items? In addition, when it comes to accommodation, I rarely choose star-rated hotels. Instead, I go to Airbnb to find a room that suits me. In the future, there will be more diverse travel component products available for consumers to assemble and plan by themselves.
Trend 2: More tourism sharing economy services appear
At present, the most popular tourism sharing economy is Airbnb and Uber, but there are more services that exchange and sell idle resources through online platforms. Some people in mainland China are already developing a "private chef" platform for dining at strangers' homes, providing their own dining tables and cooking skills so that passing travelers or netizens can share the cost and make reservations to eat together. If you want to ride a bicycle, surf or ski temporarily while abroad, you can easily rent it on Spinlister. In addition, several companies are already developing destination tour guide services that pay locals to take you there. Mainland China's pocket escorts are currently operating in a country in Japan using the WeChat platform. Consumers can get 9 hours of consultation services for 50 yuan a day.
Trend 3: The demand for customization and segmentation is getting higher and higher
Customized travel used to be a group of more than 10 people. Travel agencies can plan the itinerary content according to the needs of consumers. Now there is a kind of travel website in mainland China. "Customized travel" has no limit on the number of people. There is a dedicated travel customizer to provide you with professional planning services, so that you don't have to worry about the preparation in advance. Unique Journey is the representative of this service.The concept of differentiation is various professional-themed travel packages, such as bicycle travel, ski travel or senior travel, etc. The content of the itinerary planning is specially designed for these consumer groups. As long as it is in a specific If you can be the most specialized in the field, you will have the opportunity to capture most of the market.
Trend 4: The demand for tourism products in destinations will increase
20 years ago, if you asked a travel agency to help you book a hotel in Taipei, the travel agency would definitely ignore you and would even ask you to call and book it yourself. Because travel agencies are not very profitable and troublesome, but with the rise of online travel agencies in 2000, hotel booking can be completed with just a few clicks, which has also promoted the overall trend of independent travel in Taiwan. Now the same situation is here. If you wanted to book a ticket for a foreign amusement park or opera house a year or two ago, and you wanted to go to a travel agency to buy it, they would not pay attention to you. But now you You can go to travel websites like KKday to purchase travel products for your destination. From a ticket to a helicopter ride, you can book everything before departure. This makes planning your independent travel itinerary simpler and richer, and you can also play in Taiwan. Go to Niceday to find some interesting experiences. Therefore, such a destination travel platform will make independent travel planning more and more convenient. In addition, dining and shopping at the destination will be the biggest demand.
Trend 5: There are more and more instant booking and mobile payment modes
The proportion of full payment by credit card online for group tours is not high (it will not become higher in the future). After all, the product content is complex and the amount is high, and consumers want more After asking more questions, the payment method will be fax, swipe a card or pay at the company. For simple travel components such as air tickets, train tickets, tickets, hotels and destination travel products, the purchase method will become more and more instant and convenient. The proportion of mobile payments will also increase, including electronic wallets, online banking, PayPal and Bitcoin.
Trend 6: Want to truly integrate into the local experience when traveling
Experiencing local life has become a way and attitude of tourism. The soy sauce-style tourism has been spurned by the new generation of consumers. It can be found in Taiwan There are more and more tours to experience rural life or explore aboriginal culture, such as the table plan in the rice fields. People who want to go to South Korea want to participate in the artist training courses of K-POP agencies, or learn Thai in Thailand. Experiences such as Japanese cuisine and training as a ninja in Japan will be one of the main purposes of future travel.
Trend 7: Travel gift vouchers such as cash coupons and package product coupons are brewing to be opened
In the past, you could buy discounted hotel accommodation vouchers or gourmet meal vouchers at travel fairs, but only travel agency travel gift vouchers have not been opened. In the past The reasons for consideration are the high complexity and variability of tourism products, and the unclear supporting measures such as legal amendments and regulations. However, in response to the increasingly diversified tourism services, the Tourism Bureau and relevant tourism associations are developing staged and conditional plans. Opening up the travel industry to issue travel gift certificates in a formal way should be on the road by the end of this year soon. Later, it is not ruled out that third-party non-travel operators can issue them. This will inevitably cause a big impact on the industry, but for new tourism entrepreneurs, they want to sell travel vouchers. It is quite advantageous to sell travel packages without setting up a travel agency. For more detailed information on the opening of travel vouchers, please refer to Issue 35 of Travel@World Magazine.
Trend 8: The development of mobile technology will affect the way users plan travel
The above trends show that destination tourism products will play an important role in future consumers’ travel planning, and destination tourism and local experience The activity field is a highly fragmented market, and tourism innovations must work hard on mobile technologies and services to have a chance to integrate and enter this market. In addition, Euromonitor data shows that among destination tourism services, shopping and dining have the largest global sales volume. Shopping is expected to grow the fastest in the next five years, with a compound annual growth rate of 9%. In 2014, TripAdvisor acquired LaFourchette and Priceline’s acquisition of OpenTable shows that large-scale travel websites have begun to layout.In the near future, OTAs will transform into MTAs (Mobile Travel Agents). Consumers only need to use one mobile device to purchase air tickets, book hotels, pay for tickets and experience activities, make reservations for gourmet restaurants, and show coupons on their mobile phones. Come for shopping, etc., and then travel around the world.
Finally, find products and services from the five cycles of tourism
What kind of services do you want to provide to users? For example, how to create a travel atmosphere to trigger netizens’ intention to travel and share? Or provide a more Convenient travel information collection tool? You can also use content marketing and social commerce as a shopping guide? Even better, it can be used offline during travel? After the trip, you can conveniently and completely record memories and share them with friends?
In order to make the travel process more convenient Wonderful, partners of new tourism entrepreneurs come together to create a better travel experience!
