children's theme park brand in KIDS with LINE FRIENDS is about to open a southwest flagship store in the Chengdu market. This store is also its second branch in the world and is scheduled to officially open on April 8.
LINE FRIENDS is now a big IP that is popular all over the world. There are countless products and brands related to it. Peripheral products such as coffee shops, co-branded clothing accessories, and dolls are all under the banner of LINE FRIENDS, not to mention every There are various exhibitions and pop-up shops that are very popular here.
According to Yingshang.com, recently, a children's theme park brand in KIDS with LINE FRIENDS, which is associated with LINE FRIENDS, is about to open a southwest flagship store in the Chengdu market. It is reported that this store is also its second branch in the world. Currently, the brand only has one store in Beijing Yintai Center in01. in KIDS with LINE FRIENDS Chengdu Yintai Center in99 store is already under renovation. will open simultaneously with the shopping mall on April 8th. Let’s take a look at a series of super eye-catching renderings released by the brand official:
Chengdu Intime Center in99 rendering
It is reported that in KIDS with LINE FRIENDS not only has indoor theme park , but also LINE FRIENDS CAFÉ and LINE FRENDS STORE. The children's theme park has a variety of entertainment facilities such as trampolines, slides, bubble pools, rainbow trees, rock climbing, spider towers, and spider webs for children to play. Of course, cute animals such as Coni Rabbit and Brown Bear are indispensable. Children can see LINE FRIENDS dolls and sculptures in every corner of the children's playground. In addition to entertainment facilities, in KIDS will also provide theme party rooms, where children can hold small parties or birthday parties.
Beijing Yintai Center in01 Real picture
In addition to the children's playground, in KIDS also has a cafe and line friends retail store. While the children are playing in the park, parents do not have to do anything. They can order a cup of coffee in the cafe or go shopping in the retail store. It is also very pleasant to shop for several dolls in one go.
As the first line friends theme children's park in China, in KIDS is positioned as a high-end children's park , and its target customer group is also a higher-end group. So, what makes In Kids more high-end than ordinary children’s parks? According to the official introduction of In Kids, both in terms of services and materials used in the park, it is unmatched by other children's parks.
All the ocean balls in the park are imported from Japan. The materials are more environmentally friendly and safe. Each ball has a special in kids logo;
the ocean ball pool will be thoroughly cleaned every night, and a cleaning machine imported from the Netherlands will be used every two weeks. Conduct a deep disinfection of the ocean ball;
The paint on all equipment in the park has been tested by the national certification agency and fully meets the standards for children's use;
The venue adopts a coarse, medium and high-efficiency three-stage filtration and purification system, which can effectively remove PM2.5;
also There are the first floor-heating children's playground, a sky net made of ropes professionally used for American scientific research, and so on.
In fact, the brand's positioning in the high-end market coincides with the concept of Intime Center's in series high-end shopping malls. It is understood that Chengdu Yintai Center in99 is scheduled to officially open on April 8 this year. Yingshang.com will continue to pay attention to what other eye-catching brands there are in the mall by then.
author Luo Hongmei
contributed and broke the news: [email protected]
For other questions, please feel free to harass the editor (WeChat ID: winshanggj)
