"I have been married for 4 years to try to get pregnant, but I got pregnant within 2 months of wearing this outfit." On March 15, many media exposed the sky-high price of underwear "Laca" as suspected of false advertising.
However, a recent investigation by a reporter from Beiqing Daily found that a group of "Zhongmai franchisees" are still active in Beijing. They invite customers to the club and do their best to brainwash them. In addition to claiming that there are energy stones in underwear, "put it in a pile of salt for 3 minutes, salt will become less salty" and "the founder is as famous as Yuan Longping", it also claims that it can increase the chance of pregnancy and even cure "confinement syndrome".
Undercover visits
Miraculous underwear appeared in clubs and "franchisees" took turns promoting
On March 15 this year, Zhongmai's "franchisees" falsely promoted body-shaping underwear and were exposed by the media. They claimed that the underwear was injected with high-tech infrared rays and sewn Adding "energy stones" can not only shape beautiful body curves, but also treat, alleviate and prevent dozens of diseases including obesity, breast hyperplasia, etc., and even increase the probability of pregnancy.
After reports from many media, Zhongmai Laca body shaping underwear has canceled most of its online stores and closed most of its stores on the market.
However, reporters found that in the Beijing market, there are still some "franchisees" who are using false propaganda to make the functions of an ordinary shaping underwear miraculous and deceive customers into buying it.
html On March 28, a reporter from Beiqing Daily made an online appointment and came to the Landscape Treasures Museum in Shilihe as a buyer as agreed. Under the guidance of the staff, he came to the "Zhongmai Beautiful and Healthy Landscape Club" located in the corner. . Huang Xia (pseudonym), a staff member of, said that the entire Landscape Treasures Museum belongs to them. Not only that, the club is a global chain with 37 stores in Beijing, including those in Majiapu, Xierqi, Chaoyangmen and Gaobeidian. Several are larger. These 37 clubs are different from other "beauty clubs" on the market. They do not have massage, fat-reducing exercise, nursing and other items. The only product is Zhongmai Laca underwear.
Huang Xia introduced that the underwear is a product of Nanjing Zhongmai Technology Development Co., Ltd. (hereinafter referred to as Nanjing Zhongmai), but there are many fakes on the market. In order to prevent this phenomenon, they decided to only sell it in clubs. "The underwear here can't be seen in the market."
Then, she led the reporter to a small room, where there were several tea tables filled with people, and two sets of underwear stood by the wall. plastic mannequin wearing women's shapewear. The reporter was arranged to sit at a round table near the wall. There were seven or eight people at the same table. These people claimed to be the club's "old users", "franchises" and "body stylists". After a brief conversation, they took turns. Start introducing and promoting the efficacy of Zhongmai Laca underwear.
deceived
After 4 years of marriage and trying to get pregnant with no results, you can get pregnant by wearing it for 2 months
"Our clothes are thin and thick. They are designed according to human body aesthetics. Look here, it can drain your fat and make your butt look like this all at once. Hold it up!" A woman who claimed to be the "body stylist" of Zhongmai Group began to introduce this shaping underwear, "In addition to women's underwear, there are also men's waistbands, which can be 'fitting but not tight', breathable in summer, and breathable in winter. Keep warm." A set of such underwear is divided into three parts: a short bra, a waist clip, and hip-raising pants, with a total price of more than 6,000.
In addition, she said that the clothes are embedded with titanium memory alloy strips, which work on the same principle as braces and can drain fat. “Some people can see changes in their figure after wearing them for half a month, and this This product not only slims down, but also corrects the spine.”
In order to prove her statement, she showed several photos of old people and children with scoliosis, saying that there was also an old man with rickets who wore two. After wearing plastic surgery, their spines were obviously straightened, and even the old man's skin was shrinking.
"Why can the skin of the elderly also shrink and tighten?" Ms. Luo, who calls herself the "store manager" on the side, said that it is because this underwear is embedded with 15 active volcanic energy stones, which use far-infrared rays and continuous micro-vibration frequency massage function. , to adjust the internal organs and skin of the human body.The most amazing thing is that vibration massage can also contract the uterus after pregnancy. "Wearing this set of underwear can solve all the problems in a woman's body."
"We, Mr. Zhang, have been married for 4 years and have no children. Later, I was preparing for in vitro fertilization, but I put on this underwear and got pregnant after only 2 months of wearing it." Regarding the principle of this miraculous effect, Ms. Luo explained that the infertility was due to Mr. Zhang's body being too cold. , "It's like hatching a chick. If the temperature is not enough, it is difficult for sperm and eggs to survive."
Ms. Luo said that there are three energy stones in the clothes accurately positioned at the uterine point, which can carry out 24 hours of continuous incubation at a frequency of 299,000 microtremors per second. Energy massage promotes blood circulation and has the effect of warming the uterus. "The heat generated by wearing underwear for a day is equivalent to jogging for 8 kilometers, which can help the uterus heat up by 0.5°C and increase the chance of pregnancy. It can not only cure the 'confinement disease', but also promote lactation and breast enlargement , promote secondary development”.
It is said that the energy stone turns into "white water" after being put into beer for three minutes.
Regarding the components of the energy stone, a franchisee told reporters that this energy stone is a raw stone erupted from an active volcano in Japan and is rich in more than 70 minerals. and far-infrared rays are our company's patents, and other products on the market involving such functions are plagiarism and infringement.
But regarding the patent certificate and related qualification certificates, Ms. Luo said that she was not in the store. "It should have been borrowed by other clubs earlier, but we have experiments to prove that this energy stone really has a micro-vibration frequency effect."
The franchisee showed an experimental video. After putting a bunch of energy stones into the beer, the beer kept bubbling. "Once the energy stones were put in, they would keep bubbling. When I took them out after 3 minutes, the beer no longer tasted like alcohol." , it tastes like 'white water'." They said, not only wine, if you put the energy stone in the cigarette case, the cigarette will lose its flavor after a while. If you bury it in salt, the salt will no longer be salty after 3 minutes. .
Ms. Luo also showed a set of photos and said that the old man had suffered from waist disease for many years and had to wear a hospital girdle to move around. Later, she was introduced to a Laca men's girdle and it worked within a week. Can move normally. Ms. Luo said that this is because the energy stones have a massage effect and relieve the waist problems of the elderly. "But our product is prohibited for people with hyperthyroidism, cancer and people who have undergone heart bypass surgery."
She explained that it is because of blood circulation Speeding up will aggravate the condition of hyperthyroidism and cause cancer cells to spread. What worries them most is that too fast blood flow will wash away the heart bypass stent, so these three types of people are prohibited from wearing it.
In addition to the energy stone that can make the blood "rush", Ms. Luo also introduced the far-infrared rays contained in the underwear material, which has a "sterilizing effect and can help remove dirt."
said that the founder has the same name as Yuan Longping
and has a research institute in the university
They said that such a successful set of body shaping underwear came from the founder of Nanjing Zhongmai, an outstanding entrepreneur who has won the "World Broker Achievement Award" is the hand of Mr. Wang Youshan . "You know, Yuan Longping solved the problem of eating for us Chinese people, and Mr. Wang Youshan solved human health problems through far infrared. Both of them made great contributions to the country."
Several people took out a set of cover prints There is a promotional brochure with the Xi'an Polytechnic University school logo LOGO. In order to promote future research, the group has also opened a research institute at the university to research their body-shaping underwear and has cooperated with a teacher from the college. When they asked for the full name of the institute, they couldn't name it.
Then, they started to change the topic and introduced another concentrated essence developed from energy stones - Psalm Man. A woman who claimed to be an "old user" said that this puree needs to be diluted before use. After spraying on the face, it can promote skin metabolism and feel that the blood vessels are expanding. In addition, this essence water also contains negative ions, which can deal with eye fatigue, dry eye syndrome and oral ulcers. "My eyes are not good, so I use two drops of puree to put into my eyes every morning when I get up. It is rich in more than 70 It contains minerals and tastes a little sweet when you eat it."
The reporter observed that the bottle did not see any certification or product description, only the three words "Psalm Man" and a few English words. There was no taste after tasting.
"Is it a bit sweet? This essence is not available on the market, we give it to our franchisees. "Ms. Luo on the side said, "We have tiers of 40,000, 80,000, 160,000 and higher to join. You can become a franchisee by spending enough money at one time. The more one-time investment, the cheaper the purchase. "
As for future sales, Ms. Luo said that she can give it to relatives and friends, "If my family members get a share, the 40,000 yuan worth of goods will be gone in an instant. "
Investigation
The product introduction on the official website did not mention "energy stones"
How does the Zhongmai official recommend a product with such outstanding effects? The reporter inquired through the Nanjing Zhongmai official website and found that there is only one type of product called "Zhongmai Body Shaping Underwear" that is close to the franchisee recommendation. This product is divided into two types: "Black Energy" and "Golden Energy". However, there is no word "Laca" in the introduction and pictures of the two underwear, and there is no mention of the price of "Energy Stone" and far-infrared rays on the official website of
. The table shows that the "Golden Energy Series" is priced at 11,770 yuan for a set of 5 pieces, and the "Black Energy Series" is priced at 15,320 yuan for a set of 6 pieces. The most expensive item is the "Black Energy Series" trousers, priced at 3,080 yuan. Yuan. The "Gold Series Three-piece Set" introduced in the club: an adjustable bra (1,880 Yuan), a waist clip (2,380 Yuan) and a hip-raising trousers (2,250 Yuan), with a total price of 6,510 Yuan. .
At the same time, in the "JM Zhongmai Beauty" official account recommended by the club, the reporter noticed that there were many advertisements about Psalm Essence and Shaping Underwear, but none of them mentioned the effects of energy stones and far infrared rays.
As a consumer, the reporter called the customer service hotline of Nanjing Zhongmai. The other party was very alert to the call and wanted to check "whether they are a dealer", "why they need to buy underwear" and "how they learned about their company". They only claimed to record feedback, but they also said that the Zhongmai underwear does contain energy stones and far-infrared rays, and the Psalm Essence is also one of their best-selling products. However, the reporter should go to the local club to find out the specific effects.
Cooperation with universities is limited to anthropometric data
In addition, regarding the cooperation with universities mentioned by the club staff, the reporter called the School of Fashion of Xi'an Polytechnic University and found the teacher in the underwear brochure. She said that the school did have cooperation with Nanjing. Zhongmai had had project cooperation in the early years, but it was limited to research on anthropometric data. At that time, we also found the name of Nanjing Zhongmai on the direct selling industry management website. “But just in case, we also agreed with them that we could only use Objective data for research. "
The teacher said that the school is only responsible for conducting research and providing data, and the project cooperation is only to test the performance of the product and give some suggestions based on the test results, which of course also includes improving the shaping effect and aesthetic issues. , responsible for every data they provide. However, the sales methods of Nanjing Zhongmai and the promotion of energy stones and far-infrared rays have always been internal problems of Zhongmai.
Zhongmai did not know anything about it before it was disclosed by the media. Being punished for illegal direct selling but refusing to change despite repeated admonitions
Data from the Ministry of Commerce’s Direct Selling Industry Management Platform show that Nanjing Zhongmai Technology Development Co., Ltd. obtained a direct selling license in August 2006 and was approved to have 9 branches and 218 service outlets. Direct selling products include 1 category 1 and 17 types. They are all health care equipment, but the words body-building underwear and other words do not appear in them.
The website of the Trademark Office of the State Intellectual Property Office shows that Nanjing Zhongmai Company holds the trademarks "LACA", "LACA SHAPE-UP FOUNDATION", and "Laca". The categories are all clothing and underwear. At the same time, the Ministry of Commerce’s Direct Selling Industry Management Network shows that the company is a direct selling company, but none of the 17 registered direct selling products is called Zhongmai Laca underwear.
Tianyan Check showed that on October 11, 2018. On Japan, was fined 200,000 yuan by the Jiangsu Provincial Administration for Industry and Commerce for illegal direct selling. It has been administratively punished by relevant departments many times for unfair competition and other reasons.
In addition, on October 30, 2014, Guangzhou Municipal Administration of Industry and Commerce law enforcement officers inspected a Nanjing Zhongmai business premises located at No. 126 Huangpu Avenue West, Tianhe District, Guangzhou City and found that it was suspected of false propaganda, so they ordered it to be closed on the same day. Open an investigation.
found out that in order to increase the sales of Laca underwear products, Zhongmai printed 5,000 brochures with the word "Laca" on the cover on August 25, 2014. It records that "the British royal body-shaping fabric LYCRABEAUTY (Lycra fiber) is selected" and "energy stones are sewn internally to activate women's inner healthy beauty". In the company introduction, it is claimed that it is the most vital health industry in China, and has been used for 10 consecutive years. In 2016, it was rated as one of China's 500 most valuable brands by the World Brand Organization. Its leading products were rated as national high-tech products, national immune products, etc. It also promoted its award as "China's 315 Integrity Enterprise" in the "National Honors and International Honors" section. , "The United Nations' Highest Honor Award", "The Brand Enterprise Award with the Most Investment Value", etc.
According to the "Test Report" issued by the Guangzhou Fiber Products Testing Research Institute, the main components of Zhongmai Laca underwear product fabrics are about 60% nylon and 40% spandex. Nanjing Zhongmai cannot prove that the fabric is the same as the British royal family shapewear fabric. The relationship between the stones sewn in Laca body-dressing underwear has been tested to be mainly composed of silica, magnesium oxide and barium oxide. Nanjing Zhongmai cannot prove the relationship between the stone and health, and Nanjing Zhongmai claims that "Zhongmai has become "China's most vital leading enterprise in the health industry" is inconsistent with the facts, and cannot provide any original certificates of honor to prove the various awards it has received.
In view of this, the industrial and commercial department determined that the above-mentioned contents in Nanjing Zhongmai’s declaration had no factual basis and were false and exaggerated. They ordered it to stop false propaganda, eliminate the impact, and fined it 170,000 yuan.
reported
"12315" staff said
exaggerated propaganda was suspected of violating the advertising law
The reporter called the "12315" consumer complaint and reporting hotline. The staff said that if it falsely claims that "it can cure confinement disease", it is a non-medical product promotion. It has medical effects; "it disappears after being soaked in wine for three minutes", which is an exaggeration of its effects and false advertising, and is a violation of advertising laws. However, because the club has not stated in any written form the efficacy of the energy stones and far-infrared rays in the product, it needs to provide audio and video evidence, and the local industrial and commercial office will conduct inspection and qualification inspection of its products to make a determination.
Regarding the issue of "Zhongmai Beautiful and Healthy Landscape Club" claiming that clothes have various miraculous effects, the reporter has reported it to the relevant departments and is currently under further investigation.
(Source: Beijing Youth Daily)
