In July last year, UNIQLO officially announced that it would join forces with world tennis star Roger Federer, who would serve as its latest global brand ambassador. This statement also means that Federer has ended his 24-year cooperation with Nike . The fate of Federer's eponymous brand "RF" launched by the latter has become the biggest concern among fans.
In his 21-year career, Federer won 20 Grand Slam championships, held more than 100 titles, and made great contributions to tennis. As a professional athlete, Federer's decision to switch from the world's number one sports giant to join a popular fast fashion brand puzzled many people at the time.
On October 4, following his trip to Shanghai in October last year, Federer once again came to the UNIQLO Shanghai global flagship store to hold the "Global Brand Ambassador Roger Federer (Roger Federer) China Meeting" and shared the experience of the court with Chinese consumers. His multi-faceted and exciting life outside the playing field shows many unknown sides.
When asked how he viewed his cooperation with Uniqlo over the past year, Federer said: "It is very interesting to cooperate with a Japanese company with a very different culture, and it is a fashion brand, not a pure sports company. Brand. As John Jay said, one day I will retire from tennis, but I will not retire from life." John Jay is the global creative director of Fast Retailing, the parent company of Uniqlo, and one of the main people in charge of Federer's new contract.
It is not difficult to see that for a 38-year-old tennis veteran, Federer has now begun to consider his personal role outside the court. And before this cooperation, Uniqlo also promised that it would continue to maintain a cooperative relationship after Federer retires from tennis. In the interview, Federer said: "I hope I can enjoy my life after retirement. It will be a wonderful thing to have more time to deal with everything. I am not afraid at all now. In fact, I am looking forward to retirement."
Today, Federer is the most influential tennis player, an elegant gentleman who loves life, a gentle and considerate perfect gentleman, and a philanthropist with great love. In his cooperation with Uniqlo, he fully demonstrated his various qualities. Role. Two weeks before this meeting, UNIQLO also launched the "My Story with Federer" campaign on its official Weibo, attracting many fans to participate online and share their life stories inspired by Federer. UNIQLO selected 20 of the stories and carefully A book "The Story of Federer and Me" was produced and presented to Federer at the meeting to convey the fans' respect, love and support for him.
In addition, UNIQLO global brand ambassador Roger Federer’s same match uniform and Go Roger fan special series will be on sale in limited quantities at UNIQLO offline flagship stores and mobile flagship stores on September 30. The competition uniforms combine the design excellence and ergonomic principles that Federer pursues as an outstanding athlete, and are developed and designed by Uniqlo's Paris R&D and Design Center led by Uniqlo U series creative director Christophe Lemaire. "Designing all the uniforms is also very fun, and I always enjoy being involved in it," said Federer, who will also be in Asia frequently in the coming years. Federer said frankly that his cooperation with Uniqlo allowed him to get to know many people in a short period of time. Whether it was Mr. Masaru Yanai or John Jay, they all gave him great support and inspiration. "There is such a thing within the brand. Having people I can talk to is very important," Federer said.
Of course, the collision between Federer and Uniqlo does not stop there. In the first issue of the "LifeWear" brand book launched in August this year, Uniqlo set up the chapter "Hello, Roger" ("Hello, Federer") , presented 30 questions about close contact with him. In addition to his consistent spirit of excellence and continuous progress, he mentioned in the interview that his motto is "It is good to be an important person, but it is more important to be a good person."(It is nice to be important, but more important to be nice.) In Federer’s view, “keeping normal” is a good thing, and being down-to-earth is a “good person.” Whether they are celebrities on TV or on billboards, they are, after all, They are ordinary people.
Reprinted with permission from: SocialBeta
