[Aika Auto, New Car Interesting News Original] The 2022 Paris Auto Show officially opened on October 17, Beijing time. Like most large auto shows at present, in this Paris Auto Show, whether it is plug-in hybrid or pure electric models, new energy has become the absolute protagon

[ Aika Auto New Car Interesting News]

2022 Paris Auto Show officially opened on October 17, Beijing time. Like most large auto shows at present, in this Paris Auto Show, whether it is plug-in hybrid or pure electric models, new energy has become the absolute protagonist. Moreover, Chinese brands also shine with new energy models in this auto show, and a number of models have announced that they have officially entered the European market. At this Paris Motor Show, many new overseas cars will be introduced to the domestic market. Today, let’s take a look at the big new cars at the 2022 Paris Auto Show.

● Ora Funky Cat

Overseas version Ora Funky Cat (Good Cat) follows the appearance and interior design of the domestic GT version model, and adopts the power system of the domestic Good Cat GT, providing two battery versions: 49kWh and 63kWh. For a model like the Ora Funky Cat with a compact body and good battery life, it will be more suitable for European consumers' usage habits. In addition, Ora Funky Cat also has a good appearance. If it continues its domestic sales strategy and focuses on the women's market, it will definitely attract the attention of many European female consumers.

After the "intra-reversal" China's new energy market experience, the product strength of Chinese brand new energy models can be said to be no longer questioned. For the European market, Chinese brand new energy models have very obvious advantages, whether they are three-electric systems or intelligent configurations. With more and more models "going overseas", I believe that China's new energy vehicle will also break the traditional European market structure.

● Weipai Coffee 01

Weipai Coffee 01 (Mocha PHEV) is officially launched in Europe, with a price range of 55,900-59,900 euro (approximately RMB 390,000-420,000), with a total of two models. In terms of styling, Coffee 01 continues the design of the domestic version of the car. But in terms of power, the European version uses a plug-in hybrid system with a 2.0T+ motor, and its overall performance is stronger than that of the domestic version.

European market is Weipai’s first stop on overseas trip. In addition to Coffee 01, Coffee 02 (latte PHEV) will also enter the European market in the first half of 2023. In addition to launching new cars at the Paris Auto Show, Weipai also also builds a sales system in the European market, accelerating the strategic layout of Europe and even globalization.

● BYD ATTO 3 (yuan PLUS)/TANG (Tang)/HAN (Han)

At this Paris Auto Show, BYD ATTO 3 (yuan PLUS) was officially unveiled, and BYD TANG (Tang) and HAN (Han) were also released together. Previously, BYD has held a European online press conference for new energy passenger cars and released the official pre-sale price. Among them, the pre-sale price of ATTO 3 is 38,000 euros, and the pre-sale price of TANG and HAN is 72,000 euros. After the Paris Motor Show was unveiled, these three cars will also be delivered in many European countries, including Norway, Denmark, Sweden , Netherlands , Belgium , Germany, France, the United Kingdom and other countries.

The three models unveiled this time continue the design of the domestic version of the car, but the Chinese version of the Chinese character logo was replaced with "BYD" English characters. At the same time, in terms of intelligent safety assist configuration and power endurance, the overseas version also ensures "original flavor", allowing European consumers to experience the product power of China's "intra-roll king" of new energy vehicles.

This time, the three models of TANG, HAN and ATTO 3 brought by BYD belong to different subdivisions. With its almost crushing product strength for the European new energy vehicle , the performance of these three cars in Europe is very worth looking forward to. If it can gain popularity in Europe, then BYD's future prospects will be broader.

● BYD SEAL

In addition to TANG/HAN/ATTO 3, BYD also brought SEAL (Seal). It is reported that BYD SEAL will be listed and sold in Germany and Sweden through the European distributor group Hedin Mobility in the fourth quarter of 2022, and may then begin delivery to other European countries.

Previously, domestic cars went overseas, relying on the cost advantages brought by domestic cheap labor, but BYD went overseas, relying on its technical advantages. BYD has currently had a relatively leading advantage in three-electric system, CTB battery body integrated technology, etc. But in the European market, in addition to Tesla , Volkswagen, Mercedes-Benz , and BMW are all fighting at home, and their brand influence exceeds that of Chinese brands, and these are also problems that Chinese brands need to face head-on.

Chinese brand unveiled at the Paris Auto Show

● Mercedes-Benz EQE SUV

Mercedes-Benz released the EQ family's heavyweight model: EQE SUV at this Paris Auto Show. This car is built on the EVA platform and is the first medium- and large SUV built by Mercedes-Benz's pure electric platform. With the release of Mercedes-Benz EQE SUV, Mercedes-Benz already has 11 electric products. At present, the EQE SUV has completed the application work with the Ministry of Industry and Information Technology in the country and is expected to be officially produced in 2023.

In the Chinese new energy market, the performance of the Mercedes-Benz EQ series is obviously unsatisfactory. After the Mercedes-Benz EQE SUV is produced in China, it is likely to break the embarrassing performance of the Mercedes-Benz EQ series in China. As a medium and large pure electric SUV under a first-tier luxury brand, the main benchmark models of Mercedes-Benz EQE SUV are Tesla Model X, BMW iX, etc. At the same time, in addition to joint venture brand models, domestic high-end luxury new energy models will also become competitors of Mercedes-Benz EQE SUVs.

● Jeep Avenger

As the first pure electric car under Jeep, Avenger is positioned as a pure electric small SUV. This car made its debut at this Paris Auto Show. It will be the smallest SUV model ever produced by Jeep, and will be produced at Jeep's factory in Poland , with delivery scheduled to begin in Europe in the first quarter of 2023. Although the cooperation between Stellantis Group and GAC Group has been terminated, this car is still very likely to be introduced to China. After all, China's new energy market is the largest in the world, and no one wants to give up this big cake.

From the perspective of the product itself, Jeep Avenger has also made appropriate innovations while continuing its tough style, and the interior also shows a good sense of technology. It can be said to be a relatively distinctive small SUV. However, such product strength is still quite outstanding in the European market, but if Avenger enters the country as an import, such product strength and import price will probably be difficult to achieve great results in the Chinese market.

● Peugeot 408X

As a local brand, Peugeot brought its crossover SUV-408X at this auto show. This car will be put into production at the Chengdu factory in the future and will be launched in China at the Guangzhou Auto Show which will open in November. It is expected to be officially launched in 2023. As a heavyweight model of Peugeot, the 408X has a good appearance and a remarkable sense of technology. The only thing I worry about at the moment is its price. If the new 408 can continue its domestic pricing strategy, this car is expected to have a good market performance.

Although French cars are currently compressed in the domestic market, they are still working hard to launch new cars in an attempt to break the deadlock. The emergence of Dongfeng Peugeot 408X may not achieve significant sales growth, but the determination to break the deadlock is still worthy of recognition. However, under the wave of new energy, Peugeot is still investing resources in fuel models, which may affect the subsequent development of the Peugeot brand in China.

● new DS9

On the eve of the opening of the Paris Auto Show, DS officially announced the official price of the DS 9 Opera House Light Enjoy Edition and Opera House High-Custom Edition, of which the Opera House High-Custom Edition is limited to 10 units in China. As a high-end luxury product of the French system, the brand influence of the DS brand in the domestic market is really pitifully low, especially the production and launch locations are both domestic DS9, and its sales can be described as dismal. However, DS is still of great importance in Europe, especially its influence.

From the perspective of product strength, DS9 still has something to be recognized, such as the design with a strong artistic atmosphere and exquisite interior materials and workmanship.However, although the early exchange of price for the market has brought some sales, the subsequent brand marketing cannot keep up, which also puts DS in a slump. The launch of the new model of the DS9 is more like promoting the Paris Auto Show and the European market. After all, most of this car is exported to the European market.

Editor's summary: Under the wave of new energy, no one can escape the steering of electrification. At this Paris Motor Show, almost all the heavyweight models are new energy sources, and even the fuel vehicles launched have plug-in hybrid versions. It can be said that whether it is the European market or the domestic market, although fuel vehicles are still the main sales force, new energy can no longer be avoided in the future. With its years of development in the new energy field, domestic brands are competing with international manufacturers in Europe. Although their brand influence is not as good as that of European and American manufacturers, with their absolutely outstanding product strength, I believe that Chinese brand new energy models will definitely occupy a place in the overseas market.

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