(Image source: Tuchuang Creative)
Author Beatriz Aprá, a cross-border analyst at Americanas S.A.
If Brazil participates in a grand event, it is a football match. Football is not only a sport, but also a culture. In World Cup year, this enthusiasm is stronger than ever. This global activity affects the lives of three quarters of Brazilians [1]. During the 30 days of the event, whether in the office or in the street, fans will continue to pay attention to it and frequently search for football supplies on their mobile phones, which has a direct impact on the Brazilian economy.
To understand how the World Cup promotes cross-border sales, Americanas S.A. lists three important nodes to understand the most popular categories of product searches before and during Brazil's most anticipated events.
Prepare for games
This is a period when the trend of commercialization of electronic products and game consoles is increasing. To ensure good transmission and image quality during the game, consumers purchase new TVs, radios and speakers.
The high demand for projectors, streaming media devices, headphones and speakers on the market is particularly prominent, and it is time to sell technical equipment!
ready to cheer
At this moment, many consumers are looking for fans to watch the game. Streets and houses will be decorated with Brazilian flags, Vuvuzelas, hats and green and yellow panels. Demand for decorations, clothing and sports accessories is rising.
Always celebrate
In order to celebrate competitions and parties, household goods and party supplies will be highlights.
Brazilians are used to cooking and drinking during these events, so items such as cocktail shakers, portable grills, mugs and thermos are best-selling items during the event.
The 2022 World Cup is coming, and buyers have begun to prepare to enter the stadium with everyone, looking for products that will make every game unforgettable.
Is your product already a place on Brazil's largest international platform? Today, add Americanas to !
(free entry code: YUGUO).
Reference:
1. Google Consumer Survey: “Você pretende assistir à Copa do Mundo FIFA 2018?”, Brasil, setembro de 2017. n= 1.000.
