text | Niu Jian
's high cheekbones are hung with two slightly sleepy eyes. The bones are clear and the lines are smooth. Under the white folds of the skin, he has a boyish look that is stronger than that of female celebrities. His smile and When he is not smiling, the corners of his mouth will be slightly raised, and netizens describe them as "petal lips"... He is Xu Guanghan , a Taiwanese male artist who became popular in the film and television market in February this year.
Two months ago, the mass market may have been a little unfamiliar with this name. It was not until the Taiwanese drama " Want to Meet You " was broadcast that the name was firmly remembered by mainland audiences and set off a new wave of "traffic" climax. : Fans on Weibo broke the news that before "Want to See You" was broadcast, Xu Guanghan's Weibo fans were only more than 70,000. With the popularity of "Want to See You", Xu Guanghan's Weibo fans have now risen to 2.78 million , and shows a continuous upward trend.
Yunhe data shows that during the broadcast of "Want to See You", Xu Guanghan's personal search index basically hovered around 80, ranking in the top 8 of the current artist list, and his popularity was no less than that at the beginning of this year due to "Under the Brocade" and "Part 2" One Stop is Happiness", and the popular Ren Jialun and Song Weilong respectively.
Recently, Xu Guanghan officially announced on Weibo that he has signed a contract with the mainland brokerage company Heli Jiguang. Public information shows that this is an emerging company established in October last year. Currently, only one artist can be found under the company. , but company boss Liu Hanning is said to have a good relationship with Tencent, and TV series and variety show resources will follow.
From the mid-1990s, Taiwan's "Qiong Yao Drama" became popular in the mainland, to Taiwan's idol dramas becoming a genre of their own and being exported to the mainland, and then to the decline of Taiwan's television industry. Producers and artists have "moved north" one after another... Taiwan The local "star-making" model in the mainland market has experienced a period of decline from peak to trough. During this period, stars such as Ariel Ariel Ariel, Huo Jianhua, Chen Qiaoen, Zhao Youting, Peng Yuyan and other stars created by Taiwanese dramas successfully "went north". Artists such as Wu Qilong and Ruby Lin, whose careers declined after their golden period, also Successfully found a new career peak in the Mainland.
Xu Guanghan is not the first person to "deliver" Taiwanese dramas to the mainland market, but in the Taiwanese drama market in recent years, it is the largest and most powerful "Taiwanese drama star-making" movement.
Xu Guanghan after "Want to See You": His fame in the mainland market has greatly increased, and endorsements and resources have come one after another
To judge whether an artist is popular in the market? Capital’s keen sense of smell can always be the first to catch it.
After the first month of "Want to See You" aired in the mainland market, the fashion magazine " Harper's Bazaar " shot a set of "snowy" dynamic pictures for the male protagonist Xu Guanghan. The last one was photographed by "Fashion Magazine" The new film and television star is Ren Jialun, who has been as popular as Xu Guanghan recently. Xiao Zhan, Wang Yibo , etc. who became popular with "Chen Qing Ling" in the summer movie also received this treatment. Xu Guanghan himself reposted a Weibo post related to the filming of "Harper's Bazaar" on Weibo, and the number of retweets quickly exceeded 10,000. This was his most popular Weibo post before the broadcast of "Want to See You".
In addition, Xu Guanghan also recently received the endorsement of "L'Oreal Men's Brand Ambassador". The brand's previous spokespersons include: Gong Li , Zhu Yilong , Wang Yuan , Lu Han , Dilraba , Cai Xukun and other popular movie stars (idols). Xu Guanghan is the first L'Oreal Officially announced Taiwanese artist. According to gossip, his team is currently actively contacting the Italian high-end luxury brand Dolce Gabbana (Chinese name Dolce & Gabbana). If it goes well, this will become another important brick for Xu Guanghan to open the door to the mainland market.
all say that if an artist wants to gain a firm foothold in the market, his acting skills and works will always have the first say. Before "Want to See You", Xu Guanghan's transcript as an actor was not completely "blank". It could even be said that he submitted a quite powerful transcript:
"Teacher Jiang, are you in love?" "In " Stand Attention I Love You", he is a high school student with a bad personality and a bit of a mama's boy Kim Woo Bin; in "Room 1006", he is Playing the role of Zhou Dajun's paralegal, he has an emotional mysophobia; in " The Dreamer ", he turned into a cruel and ruthless villain...
("The Dreamer" stills)
Director Ang Lee once commented, "Xu Guanghan is the successor of Taiwan's new generation of artists." As a young artist who only turned into an actor at the age of 23, Xu Guanghan was already shortlisted for Best Supporting Actor in the 52nd Taiwan Golden Bell Awards in the second year of his debut. He has a promising future. Limited quantity.
"Want to Meet You" can be said to be an important work that truly opened the mainland market for Xu Guanghan, or the door to his identity as an actor. The drama has achieved a high reputation and market popularity in the mainland market this year, and has basically secured its position as one of the best Chinese dramas in 2020. Xu Guanghan's superb acting skills in playing three leading roles in the play have also been recognized by many audiences.
"I thought he looked very ordinary at first, but the more I looked at him, the more he looked really fragrant", "I want the same Li Ziwei"... Weibo was full of relevant comments. The first person to "make a star" in Chinese dramas in 2020 is Xu Guanghan. What new chapter will its journey to the north begin?
Can Xu Guanghan become the next " Chen Bolin "?
"Idols are like shooting stars. When they shine brightly, many stars support the moon, but when they fade, no one cares about them." If placed in today's entertainment industry, it can basically evolve into an updated model of "one idol every few weeks." Of course, in addition to the blessing of the innate "freshness" of human beings, this also reflects the new ecology of the current entertainment industry, that is, the rapid popularity model of stars and the constant internal consumption of their work methods.
is like the 85 flowers and the four top celebrities who are currently in a storm of public opinion. The former is dedicated to the field of ancient puppet drama, while the latter is on the road to charting, endorsements and character creation, and will never return.
The market has always been harsh on artists. Even those Japanese and Korean idols from neighboring countries are facing the problem of "changing every few months". From Kim Soo-hyun and Lee Jong-suk which became popular in the mainland market in 2013, to Song Joong-ki and Gong Yoo that are popular among audiences in recent years... Korean drama actors have also experienced a change in the mainland market. Wave after wave of "elimination".
("Goblin" Kong Yoo)
is placed in the mainland market where Taiwanese artists are entering, and the situation is even more complicated. From the early 1990s to the mid-1990s when Qiong Yao dramas became popular, Liu Dekai, Ma Jingtao, Zhang Chenguang, to Taiwanese puppet drama, which became popular in the mainland, and gradually emerged from Taiwanese artists such as Big S, F4, Lin Yichen, Zheng Yuanchang, Chen Bolin... ....The "star-making" ability of Taiwanese dramas in the mainland market also reflects an extreme "double-sided effect."
On the one hand, Taiwanese dramas have given full play to the content production they were good at in the past. They not only transported "Qiong Yao dramas" to the mainland market, but also created a number of high-quality and unsurpassed classic idol dramas, such as "Meteor" starring Big S and F4 Garden", Ming Dao and Chen Qiaoen's "The Prince Turns into a Frog", and Ariel Ariel and Zheng Yuanchang's "Mischief Kiss", etc. This has kept mainland dramas out of reach for a long time. It was not until the birth of costume palace dramas and ancient puppet dramas that mainland dramas had the opportunity to make a comeback.
On the other hand, the self-consumption of Taiwanese dramas and the limited development pattern of their own market also suffered a backlash within a period of time after the outbreak of Taiwanese dramas. During that time, the homogenization of Taiwanese drama themes and lack of funds became major reasons hindering their development. In addition, a large number of Taiwanese talents are "going north" to seek gold, which has caused a decades-long stagnation in Taiwan's brilliant entertainment industry.
(Representatives of some Taiwanese artists who "went north")
The "star-making" of Taiwanese dramas, or the development of Taiwanese dramas, is officially broken here.Returning again is the reality-themed "The Distance between Us and Evil" jointly produced by Taiwan and HBO at the beginning of last year on Douban with a score of 9.3. This drama brought the long-lost Taiwanese drama back to the public eye and allowed the audience to see the "self" of Taiwanese drama. Innovation" ability. However, compared with the rapid rise of Xu Guanghan in "Want to Meet You", the starring actors of this drama, Alyssa Chia, and Wu Kangren, have gained recognition in the mainland market, but there has not been a large-scale upgrade in traffic.
Of course, there were some minor episodes in the process. For example, in the years since "Taiwanese dramas" disappeared, several Taiwanese movies have still brought a batch of fresh blood to the mainland market, such as Ke Zhendong and Michelle Chen in "The Girls We Chased Together"; Michelle Chen ; Wang Dalu , Song Yunhua and so on in "Girls' Generation".
(The image of "Big Mouth" Wang Dalu is deeply rooted in the hearts of the people)
"Xu Guanghan" who stepped out in "Want to See You" can be said to have truly brought the "star-making" ability of Taiwanese dramas in the past back to the public. Xu Guanghan, who became popular with "Want to See You", has now become another representative of the best boyfriend image after " Li Daren " ("I May Not Love You").
It’s just that compared to the Taiwanese “predecessors” who were popular in the mainland market in the past, Xu Guanghan’s steps into the mainland market may be more “traffic-oriented”. Rumors have spread that the crews of "God's Blessing" and "Silent Reading" are trying their best to contact Xu Guanghan. If things go well, it is not impossible for Xu Guanghan to become the next "Xiao Zhan and Wang Yibo".
"I hope brother can still take on more high-quality scripts," said a Douban netizen. Compared with male celebrities competing for superficial popularity such as data and traffic in the mainland market, Xu Guanghan's senior fans still hope that he can follow the path of a capable actor with "high quality" and "good reputation". After all, as a new-generation male artist who has been personally praised by Ang Lee, Xu Guanghan, who is 30 years old this year, has a different "starting point" from his peers.
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