On June 21, China Central Radio and Television Station and Douyin Group jointly held a cloud release event, announcing that Douyin Group has become the 2022 Qatar World Cup rights-holding broadcaster and China Central Radio and Television Station’s live broadcast strategic partner. Peng Jianming, member of the editorial board of China Central Radio and Television and general manager of the General Manager Office, and Zhang Nan, CEO of Douyin Group, delivered online speeches and jointly launched the cooperation between the two parties.
The picture shows Peng Jianming, member of the editorial board and general manager of the General Manager Office of China Central Radio and Television Station
Peng Jianming said in his speech that football is known as "the world's first sport", and the World Cup is the top feast of this first sport. , attracting the largest audience group. China Central Radio and Television and Douyin Group have strong complementary advantages in copyright cooperation and new media communication. On the basis of good cooperation in the past, the 2022 World Cup in Qatar has created new cooperation opportunities for both of us, allowing us to join hands to jointly create and explore new cooperation models and technical means to jointly achieve better new media communication. effects and greater social benefits.
The picture shows Douyin Group CEO Zhang Nan
Zhang Nan said in his speech that Douyin has become a favorite product of many sports enthusiasts. Whether it is live broadcast of events, secondary creation of sports videos, or knowledge sharing by fitness experts, the sports ecology in Douyin is becoming more and more abundant. Douyin, like everyone, is looking forward to the upcoming World Cup. We will work closely with the main station to enrich everyone's live broadcast experience by creating more interesting and creative interactive forms, and provide everyone with a wonderful and unforgettable World Cup feast. .
In recent years, Douyin has continued to improve the platform’s sports content ecology. According to the relevant person in charge, Douyin is not only a partner of the 2020 European Cup and 2021 America's Cup, but also launched multiple exclusive sports programs during the Tokyo Olympics and Beijing Winter Olympics, inviting many athletes to participate. , uses short videos to record training and daily life, participates in event commentary and sports science popularization, and shows the style inside and outside the stadium. The relevant content has received good response from netizens.
According to the "2021 Douyin Sports Ecological White Paper", in the past year, Douyin Sports has experienced significant growth in content supply, consumption and communication. As of the beginning of 2022, the number of sports creators with more than 10,000 fans on Douyin has exceeded 60,000, and the number of sports live broadcasts and viewership has increased by approximately 50%. Recent surveys show that Douyin users are full of expectations for the Qatar World Cup.
(Text/Xiao Zhi)
