Starting from this week, Qianzhan.com will begin to summarize the weekly information trends of the new tea industry. The biggest news last week was about the core secrets of major milk tea brands. Some netizens discovered that the formulas of major first-line brands are all available on Taobao, and the proportions are even "accurate to the gram."
The formulas of major first-line "Internet celebrity milk tea" are actually sold on Taobao. Lawyer: Infringement of trade secrets
Recently, when some netizens searched for a certain milk tea brand on the online shopping platform, they found that there were many stores selling milk tea formulas, including xi There are many first-line tea brands such as Tea , Coco, Yidiandian, Imperial Tea and Chayanyuese. The price is only about 60 yuan, and many stores claim that what they sell is "authentic". In addition to the original formula, there are also Includes after-sales guidance and free formula updates.
As for the source, some stores said that they came up with the most reasonable method after many attempts, and "the taste is the same as the one in the store"; some were more frank, saying that the recipes were all authentic and "came from internal channels". Proportions are accurate to the gram. For example, in Lujiao Alley, someone wants to open a copycat store. Taobao has all the signboards, machines, trademarked cups and lids, drink recipes and various raw materials.
Lawyer Han Xiao from Beijing Kangda Law Firm said that for milk tea brand operators, the milk tea formula is a trade secret, and others may not use, leak or sell it for profit without their permission. If the formula sold online is true, Then the online seller is suspected of infringing the trade secrets of the milk tea shop and unfair competition, and may bear corresponding criminal or civil liability.
Garbage classification has given rise to a new model of pearl milk tea consumption in Shanghai: only 10 pearls are needed Pearls
Due to Shanghai's strict garbage classification policy, many Shanghainese have recently asked for the exact number of pearls when buying milk tea. One user commented, "I only want 10 pearls. I can't finish the more. Don't put more." It is understood that sorting milk tea is more troublesome. You need to first take out the pearls, pudding, red beans and other ingredients and pour them into a wet trash can. Then wash the cups and straws and throw them in a recyclable trash can.
Is milk tea in decline? Taichung Pearl Milk Festival The annual representative winner of the pearl milk tea is actually coffee
The "2019 Taichung Milk Festival" held in Taichung City, Taiwan Province came to an end on August 3, and the 2019 Pearl Milk Festival was also released. "Top Ten Precious Milk" list of the year. As a result, Heiwo Coffee pioneered the "Brown Sugar Black Jade Latte" by combining specialty coffee with pearl milk tea. It broke out among many tea drinkers and won the annual treasure milk championship and the most popular double award.
The verdict in the dispute over the original pearl milk tea shop has been released, ending the 10-year lawsuit between Hanlin and Chun Shui Tang.
10 years ago, Taichung Chun Shui Tang and Tainan Hanlin Teahouse fought for the title of "the original pearl milk tea shop" until now. Chun Shui Tang said that its employees added powdered rice balls to milk tea in 1987 and accidentally made the current pearl milk tea. The founder of Hanlin Tea House said that he made pearl milk tea in 1986. The court ruled last week that bubble milk tea is a new type of beverage, not a patented product. Anyone and stores can make it, and there is no need to argue about who is the ancestor.
1/3 of Starbucks Q3 new stores are in China. They also opened "Coffee Express" to compete with Luckin
According to its financial report, Starbucks achieved a 64% net profit growth in the third quarter of 2019, reaching US$1.4 billion. During the reporting period, Starbucks had a total of 30,626 stores worldwide, a year-on-year increase of 7%, of which nearly one-third of the new stores were opened in China. At the same time, its "Ca Kuai" concept stores have also been launched in major cities since mid-July. The stores are similar to Luckin Coffee stores. They only have a small experience area and focus on mobile ordering and takeaway.
Thai Internet celebrity milk tea ChaTraMue enters China and settles in Shenzhen after Hong Kong and Beijing
Following Hong Kong and Beijing, Thailand's popular milk tea brand ChaTraMue recently landed in Shenzhen, with its first store located on the first floor of Shenzhen Coast City. ChaTraMue was originally a tea shop, mainly selling imported tea. After 1945, it became ChaTraMue, a hand-labeled Thai tea brand. It began to grow tea and opened a tea factory. After 74 years of development, it became Thailand's "national treasure" tea brand and opened its own milk tea shop. .
Yum!’s coffee brand COFFiiJOY added 8 new stores and co-working office space WeWork
According to Yum’s financial report released on July 30, Yum China’s independent coffee brand COFFiiJOY added 8 new stores in the second quarter and entered 8 domestic cities, with a total of 26 stores. In addition, COFFiiJOY also co-operates with WeWork, providing coffee services in 11 office spaces in Shanghai and Beijing. Industry insiders pointed out that COFFiiJOY's product categories, pricing and site selection reveal Yum China's attempt to rely on diversified development to complete a youthful image upgrade.
Nie Yunchen: The outside world summarizes the reasons for the success of Heytea. Many of them are wrong.
In a recent interview, Heytea founder Nie Yunchen pointed out that there are two main mistakes in the outside reports on Heytea. Some articles have methodological issues. Another major mistake is that many people want to analyze the barriers to new tea drinks and mystify the barriers. There are only two kinds of barriers in the consumer industry, either becoming a super platform that affects upstream and downstream, or becoming a super brand with the brand itself being a barrier.
Upgrading from fast-moving consumer goods to "tea culture", nearly a thousand customers participated in the Heytea hand-brewed tea experience
Recently, Shenzhen Heytea Central City store held more than 200 hand-brewed tea demonstrations, and nearly 1,000 customers participated in the experience. In the experience area, customers can choose to experience "Jinfeng", "Yanhong", "Lvyan" and other tea varieties that are the same as the tea bases of the drinks in the store. The clerks who have received systematic training and passed a series of assessments will brew the tea on site. The process includes weighing the tea. , brewing, drinking tea and other steps. During the experience, tea researchers will guide customers to observe the color of the soup, smell the aroma, drink the tea soup, look at the bottom of the leaves, and at the same time conduct exchanges based on tea culture and tea knowledge.
The body of the Indian coffee tycoon who defeated Starbucks was found. The cause of death is still under police investigation
According to reports, after the disappearance of Indian coffee tycoon Siddharth, who had been in financial trouble, the Indian police said on July 31 that his body was found on a river in southern India. , the cause of death is still under investigation. Billionaire Siddhartha is the founder of India's "Daily Coffee". His family has been operating the coffee business in India for 130 years and has gradually become one of the world's largest coffee traders. In a letter to the board of directors of "Daily Coffee", 57-year-old Siddhartha admitted that he had made mistakes in handling finances. He stated in the letter on July 27: "My intention has never been to deceive or mislead anyone. I am a failed entrepreneur." Mode
Recently, "Classic Teddy Private Tea" introduced the strategic investment of ToJoy Sharing Group, with a valuation of over 1 billion yuan, and will officially enter the stage of rapid global expansion in the second half of this year. Earlier, "Classic Teddy" became the first international super IP acquired by a Chinese company. Later, it rapidly emerged in the country with the new retail model of "tea + teddy bear peripheral products". It is reported that "Classic Teddy Private Reserve Tea" has R&D centers in three places on both sides of the Taiwan Strait. In order to carry out product innovation and enhance the different tastes of the products, "Classic Teddy Private Reserve Tea" selects the world's best teas as high-quality raw materials.
2019-2024 China's new tea beverage industry market prospect forecast and investment strategy planning analysis report
2019-2024 China tea beverage industry production and sales demand and investment forecast analysis report
2019-2024 China's milk tea industry market demand and investment planning analysis report
