In order to jointly build a harmonious financial consumption environment in the capital and safeguard the legitimate rights and interests of financial consumers. The Business Department of China CITIC Bank Head Office fully launched the 2019 "Financial Consumer Rights Day" event.

Xinhuanet, Beijing, March 19 (Reporter Gao Fangyuan) The new year ushered in the "3.15 International Consumer Rights Day". In order to jointly build a harmonious financial consumption environment in the capital and safeguard the legitimate rights and interests of financial consumers, the Business Department of China CITIC Bank Head Office fully launched the 2019 "Financial Consumer Rights Day" activity.

The Sales Department of China CITIC Bank Head Office uses halls and outlets as propaganda positions, and actively visits communities, schools and enterprises. In response to the high incidence of illegal loan cases in recent years, it disseminates knowledge on reasonable liabilities, prevention of loan scams, and basic rights of financial consumers. It has entered thousands of households to help financial consumers enhance their awareness of risk responsibility and improve their risk management capabilities.

In the hall, the Business Department of China CITIC Bank Head Office printed posters and foldouts with the theme of "Financial Consumer Rights Day" and placed them neatly in the public education and publicity area of ​​the hall for visiting customers to pick up. The LED call screen in the hall scrolls to play the slogan "Financial Consumer Rights Day: Rights, Responsibilities and Risks", creating a strong propaganda atmosphere. The lobby service staff also conducts small classes to popularize financial knowledge between business transactions, distribute promotional materials and popularize financial knowledge to customers waiting in the lobby.

Outside the hall, the Business Department of China CITIC Bank Head Office has shifted its publicity position to communities and enterprises by carrying out special publicity activities: China CITIC Bank Beijing Cuiwei Road Branch went to the No. 28 Wanshou Road community on March 7 to hold a special financial knowledge publicity. Based on the characteristics of the middle-aged and elderly people in the community, he explained knowledge about financial management, investment, reasonable debt, etc. in simple and easy-to-understand terms, and the people present praised him one after another.

CITIC Bank Beijing Fengtai Branch and CITIC Bank Beijing Guanhu International Branch organically combined the publicity of "3.15 Financial Consumer Rights Day" with "March 8th Women's Day" and entered enterprises and institutions to carry out unique special financial knowledge publicity to remind the masses. Be wary of illegal online loans and stay away from illegal loan advertisements, and choose regular loan products based on your actual assets and liabilities. At the same time, do not forget to give flowers to the women present and send you good holiday wishes.

The Business Department of China CITIC Bank Headquarters also combined the public’s habit of obtaining information through WeChat and published a special article on Financial Consumer Rights Day on the official WeChat during March 15, realizing rapid and widespread dissemination of information through WeChat, covering more than 600,000 subscribers, and bringing fresh financial knowledge to the public. It was delivered to the masses and was widely praised.

The Sales Department of China CITIC Bank Head Office is committed to continuously improving service quality and consumer satisfaction, and effectively safeguarding the legitimate rights and interests of consumers. There is no end to the promotion of financial knowledge. The Sales Department of China CITIC Bank Head Office will continue to promote financial knowledge promotion activities and become a "warm bank" around the masses.