揶洧 (chǎng wěi) car, English name Thunder Power (lightning), China Network is LOGO, concept car is mass-produced car, these unconventional operations make Changyu appear to escape from the many new car-building forces . It can be seen that this is a very thoughtful company. What new operations does Changwei have?
First of all, the layout of Chang Wei is a bit complicated, so let’s sort it out:
- Changshen’s subordinate group Chunshen has its international business base and headquarters in Taiwan, Hong Kong, China, and its R&D studio is located in Milan, Italy. Its domestic R&D and marketing base is in Hangzhou.
- The production plant was selected in Ganzhou City, Jiangxi Province.
- In addition, Chang Wei signed agreements with the Belgian and Chongqing governments to jointly invest in the construction of local factories.
"Brands" take the line of anti-common sense and be unconventional. From the age of 80, no matter who can understand it at a glance, it is best to know what the brand is selling at a glance. However, Chang Wei went against the routine operation. He chose two uncommon characters that more than 98.5% of college graduates could not read. He took an unconventional route and pursued to be remembered because of his speciality. Shen Wei, Chairman and CEO of Changwei Group: "If you don't know it, go check it out, and you will remember our brand once you check it out."
- Chang Wei means "eternal sun, the word has water" and aims to develop clean energy. The English name of the brand Thunder Power
- is positioned as a high-end new energy vehicle brand. The car can bring unparalleled high performance and unlimited driving pleasure to drivers and passengers.
- The first car is positioned as a five-door, four-seater sedan. It accelerates from 100 kilometers in 3.2 seconds and has a NEDC cruising range of 650 kilometers.
- The price is about 500,000.
Starting a business is not easy, but building a car is even more difficult. What gave Shen Wei the courage to enter the auto industry at an age and become a role in many new car-making forces in recent years? What gave him the confidence to produce top-level electric cars?
The story is always the same, because of love! Shen Wei laughs at himself that he is not too young, he can watch TV and drink tea at home with his grandson, but because he loves cars, he started "caring" with his friends many years ago, he revealed that he I have been building cars for 12 years.
How did these 12 years come about? After checking, Shen Wei is the chairman of Taiwan Chunshen Co., Ltd., which was established in 1987 and went public in 2001. Named Liwu Electric, its main business is motors and power tools. Later, it was renamed Leifeng in 2011 to transform the development of electric vehicles, and then changed its name to Changwei in 2013, and changed to the current Chunshen Co., Ltd. in 2017. The main investment areas are Electric vehicles, medical equipment, biochemical technology, etc., had a net loss of NT$250 million in 2018.
No matter from which point of time it is counted, it is not 12 years...
"R&D" "I have to rely on myself to make iron" Confident, after all, it has been accumulated for more than 10 years. More than 10 years is not a long time for the automobile industry, and it may be a bit of a talk for electric vehicles, and Chang Wei places great emphasis on the independent research and development ability of each important link. Shen Wei mentioned, "Everything is your own, which is the best combination. If you try to take Fan Bingbing's nose, and put together other people's most beautiful eyes and mouth, you will not be able to make a beautiful woman. Therefore, it is up to you to strike the iron.”
The following is the basic situation introduced by Tang Xudong, Executive Vice President of Changwei Group:
- has R&D studios in Italy and China, and the goal is to become a technology leader.
- has more than 200 patents and still has More than 700 patents are pending (information in April 2019)
- The maximum speed of self-developed motor technology reaches 20,000 rpm, and the peak power is 250 kilowatts. System, SOC and SOH estimation (error <5%),>
- Capacity 110 kWh battery pack, 80% charge in 30 minutes. The whole body is joined by riveting technology, combined with the use of aluminum alloy/carbon fiber, to achieve a lightweight design with a weight of 1859 kg , so he repeated a word in communication many times: "Good things must be bought by someone, and we hope to deliver a car that makes users satisfied."Although there are many benefits of
's in-depth independent research and development, in terms of efficiency, it falls behind a group of new car-making forces. In 2011, it announced the transformation of electric vehicle development, and it has not yet achieved mass production until today in 2019. In contrast, Weimar, Weilai , and Xiaopeng have all achieved delivery. For the new forces that have not turned around from traditional car manufacturers, "time is money, efficiency is life" is generally regarded as the absolute truth, and Chang Wei does not seem to follow the routine.
"Production"In August, the Ganzhou plant has an annual production capacity of 200,000 vehicles.
For new car manufacturers, mass production can be said to be a life and death line. is to do. Chang Wei Group's marketing director Chen Mingwei said that Chang Wei's factory in Ganzhou will start small batch production in August this year. The factory is invested by Changwei Group and the Ganzhou government. It plans to cover an area of 1,020 acres and has a planned annual production capacity of 200,000 vehicles. The construction of the trial production workshop has been completed.
Changwei Auto's public production plan so far:
- The Ganzhou plant will be put into production in 2019 with a final annual production capacity of 200,000 vehicles
- The Belgian plant will have an annual production capacity of 10,000 vehicles in 2020, rising to 30,000 vehicles the following year
In addition, according to Chunshen Co., Ltd. According to the announcement, Chang Wei signed a contract with the Belgian sovereign fund in October last year. The latter provided 150 million euros and the land required for the construction of the factory. The two parties plan to develop and manufacture two-door electric vehicles in Belgium to meet the needs of European consumers. IPO. Tang Xudong revealed that the car's competitors will target MINI and smart forfour, and the car will be put into production and sales in China at the same time, which will be earlier than Europe.
In addition, according to the announcement of the listed company on April 9, Chang Wei plans to produce 400 four-door electric vehicles in Taiwan in 2019.
"Sales" will get more than 20,000 orders from self-operated sales
Coming to an important part of the business cycle, Chen Mingwei said that Chang Wei chooses to sell by self-operated, and adopts the combination of urban center experience stores + surrounding suburban service and repair shops Provide consumers with consistent services, temporarily ignoring the 4S joining method. Chang Wei's first experience store will land in East China this year.
According to Shen Wei, Chang Wei has received orders for more than 20,000 vehicles, most of which are foreign orders. He refused to disclose the details of the orders. My personal guess is that these orders are not from personal needs.
In terms of sales, the sedan with a price of around 500,000 will be the first model, which is more meant to advertise the high-end positioning of the brand. The model that will actually be sold in China will be pinned on the second car, the SUV that debuted in 2017.
Editor's comment:
The essence of an automobile manufacturer is a business, and its business logic is to rely on the production and sales of automobiles to achieve profitability. For Changwei Automobile, standing outside the door of mass production, the real test is just about to begin. How will it perform? We just ask questions and give the answers to time. (Text/New car review Wang Jieyu)
The following is the basic situation introduced by Tang Xudong, Executive Vice President of Changwei Group:
- has R&D studios in Italy and China, and the goal is to become a technology leader.
- has more than 200 patents and still has More than 700 patents are pending (information in April 2019)
- The maximum speed of self-developed motor technology reaches 20,000 rpm, and the peak power is 250 kilowatts. System, SOC and SOH estimation (error <5%),>
- Capacity 110 kWh battery pack, 80% charge in 30 minutes. The whole body is joined by riveting technology, combined with the use of aluminum alloy/carbon fiber, to achieve a lightweight design with a weight of 1859 kg , so he repeated a word in communication many times: "Good things must be bought by someone, and we hope to deliver a car that makes users satisfied."Although there are many benefits of
's in-depth independent research and development, in terms of efficiency, it falls behind a group of new car-making forces. In 2011, it announced the transformation of electric vehicle development, and it has not yet achieved mass production until today in 2019. In contrast, Weimar, Weilai , and Xiaopeng have all achieved delivery. For the new forces that have not turned around from traditional car manufacturers, "time is money, efficiency is life" is generally regarded as the absolute truth, and Chang Wei does not seem to follow the routine.
"Production"In August, the Ganzhou plant has an annual production capacity of 200,000 vehicles.
For new car manufacturers, mass production can be said to be a life and death line. is to do. Chang Wei Group's marketing director Chen Mingwei said that Chang Wei's factory in Ganzhou will start small batch production in August this year. The factory is invested by Changwei Group and the Ganzhou government. It plans to cover an area of 1,020 acres and has a planned annual production capacity of 200,000 vehicles. The construction of the trial production workshop has been completed.
Changwei Auto's public production plan so far:
- The Ganzhou plant will be put into production in 2019 with a final annual production capacity of 200,000 vehicles
- The Belgian plant will have an annual production capacity of 10,000 vehicles in 2020, rising to 30,000 vehicles the following year
In addition, according to Chunshen Co., Ltd. According to the announcement, Chang Wei signed a contract with the Belgian sovereign fund in October last year. The latter provided 150 million euros and the land required for the construction of the factory. The two parties plan to develop and manufacture two-door electric vehicles in Belgium to meet the needs of European consumers. IPO. Tang Xudong revealed that the car's competitors will target MINI and smart forfour, and the car will be put into production and sales in China at the same time, which will be earlier than Europe.
In addition, according to the announcement of the listed company on April 9, Chang Wei plans to produce 400 four-door electric vehicles in Taiwan in 2019.
"Sales" will get more than 20,000 orders from self-operated sales
Coming to an important part of the business cycle, Chen Mingwei said that Chang Wei chooses to sell by self-operated, and adopts the combination of urban center experience stores + surrounding suburban service and repair shops Provide consumers with consistent services, temporarily ignoring the 4S joining method. Chang Wei's first experience store will land in East China this year.
According to Shen Wei, Chang Wei has received orders for more than 20,000 vehicles, most of which are foreign orders. He refused to disclose the details of the orders. My personal guess is that these orders are not from personal needs.
In terms of sales, the sedan with a price of around 500,000 will be the first model, which is more meant to advertise the high-end positioning of the brand. The model that will actually be sold in China will be pinned on the second car, the SUV that debuted in 2017.
Editor's comment:
The essence of an automobile manufacturer is a business, and its business logic is to rely on the production and sales of automobiles to achieve profitability. For Changwei Automobile, standing outside the door of mass production, the real test is just about to begin. How will it perform? We just ask questions and give the answers to time. (Text/New car review Wang Jieyu)
