At the 2022 Seventh China Wine Industry Capital Forum and China Wine Industry Golden Cup Award Ceremony held on September 19, Guotai won the award again and won the 2022 China Wine Industry Most Potential Growth Brand Award.
It is understood that the "Golden Cup Award" was established by Daily Economic News in 2012. It includes many well-known Chinese wine companies, covering all areas of liquor, beer, health wine and other wine industries. After fierce competition and strict screening, the most potential growth brand award was finally won by Guotai Liquor .
In the past year, Guotai Liquor has achieved remarkable results. It has achieved sales of over 10 billion yuan including tax, brand value of over 10 billion yuan, production of over 100 million tons, inventory of base wine , and entered the camp of 10 billion yuan wine companies in China's wine industry.
After entering the 10 billion camp, the National Taiwan Strait set a new goal in the next historical journey. In the next 30 years, Guotai will take ten years to establish the connotation system of China's new famous wines and build Guotai liquor into China's new famous wines; after twenty years of continuous struggle, Guotai liquor will become a well-known Chinese famous wine in 50 years.
entered the "10 billion camp" and won the award again. Guotai won the most potential growth brand award
September 19, the annual wine industry event - the 2022 Seventh China Wine Industry Capital Forum and China Wine Industry Golden Cup Award Ceremony hosted by Daily Economic News officially kicked off.
At this forum, the China Wine Industry Golden Cup Award was released again, and Guotai won the 2022 China Wine Industry Most Potential Growth Brand Award.
It is understood that the "Golden Zun Award" was established by Daily Economic News in 2012. It aims to use the influence of mainstream media , joining authoritative economic experts, and professional wine industry institutions to select companies and individuals who have made outstanding contributions to the industry, providing a mirror for the development of the industry.
Since last year, the achievements made by Taiwan in China have attracted attention from both inside and outside the industry. Official data shows that in 2021, China Taiwan achieved tax-inclusive sales of over 10 billion yuan, brand value of over 10 billion yuan, production of over 100 million tons, and inventory of over 50,000 tons of base wine, and entered the camp of China's liquor industry's 10 billion yuan wine company.
In terms of brand honors, Guotai has also won numerous achievements. It is understood that Guotai has won the Brussels Gold Award three times, won the Gold Award for the Top Ten Famous Liquors in Guizhou, and the Only Gold Award for the Chinese Liquor at the 73rd WSWA Spirits Competition in the United States, including hundreds of awards. In the 2021 "Huazun Cup" evaluation, the brand value of China Taiwan ranked third in Guizhou Province and tenth in China's liquor with a brand value of 100.255 billion yuan.
As a veteran sauce liquor enterprise that has been established for more than 20 years, China Taiwan has firmly grasped the general trend of sauce liquor development in recent years and achieved continuous leapfrog development. Advantageous production areas, advantageous brands and advantageous products give Guotai a natural advantage in the stage where the " Matthew effect " in the liquor industry is intensified and the sauce-flavored liquor is moving towards high-quality competition.
Some liquor industry experts publicly stated that at present, the liquor industry has entered a period of deep structural adjustment. The sauce-flavored categories and the light-flavored categories have caused a huge squeeze on the strong-flavored liquor. The market share is further concentrated in brand companies, and leading companies will have an increasingly large market share.
Under such a general background, sauce-flavored liquor brands such as Guotai already have first-mover advantages such as brands and markets have great growth potential and room for leapfrogging - they deserve to be awarded the Most Potential Growth Brand Award.
Guotai’s 30-year “two-step” strategy has become a well-known Chinese wine
In 2022, Guotai wine has stood at a new historical starting point. Standing at a new starting point, we need to embark on the next journey with a new mentality, motivation and goals. Before a new historical intersection, Guotai Liquor Industry proposed to build a new development goal of "China's new famous wine".
As we all know, the liquor industry is an industry that follows tradition and adheres to the ancient teachings. The cellar uses old age as its fragrance, and the wine uses aging as its mellowness. But looking at the history of changes in China's liquor industry, every leap in the liquor industry is accompanied by technological innovation, and the birth of every leading liquor company is leading the birth and growth of new goals, new concepts and new trends.
Guotai Liquor Industry is the same. "Adhering to tradition and not sticking to the past, and systematic innovation does not leave the essence" is a winemaking concept that penetrates into the spirit of Guotai wine. For more than 320 years, every Taiwanese man has done the same."China's new famous wine" is the next strategic leadership of the Taiwan Strait.
According to the "two-step" strategy planned by Yan Xijun, founder of Tianshili, lifelong honorary chairman of the board of directors of Tianshili Holding Group, and chairman of Guotai Liquor Group - in the next 30 years, Guotai will take ten years to establish the connotation system of China's new famous wine and build Guotai Liquor into China's new famous wine; after twenty years of continuous struggle, Guotai Liquor has become a well-known Chinese famous wine in 50 years.
To create a new famous Chinese wine, we must first clarify its connotation. "China's new famous wines must first lead the industrial ecology." Guotai is based on Maotai Town's unique ecological resources. We must cherish and make good use of this resource advantage, and use the ecological characteristics of the production area to achieve intensive, green and ecological coordinated development, so that green water, green mountains, ecology and environmental protection become the symbols of Guotai's new famous wines.
"China's new famous wine, we must lead the intelligent brewing." Intelligence is an inevitable trend in the winemaking industry and an outstanding manifestation of the traditional winemaking industry's implementation of the concept of "innovation". Guotai "made wine based on pharmaceutical concepts, technologies and standards", with the purpose of making Guotai liquor a modern sauce-flavored wine of innovative technology and standard, and form a new model of high-quality development of led by intelligent brewing.
"China's new famous wine, leading the health orientation". In recent years, Guotai Liquor has vigorously carried out scientific research and deeply explored the scientific mechanism of the "healthy attributes" of the sauce-flavored sauce flavor in the country. The overall technology of three consecutive scientific and technological achievements has reached the international leading level in three years. It enhances the product's health experience and improves drinking comfort, making Guotai wine a representative product for a healthy life.
"China's new famous wines must also lead the wine culture and lead the innovation of model." The five "pilots" are the meaning of the "China's New Famous Wine" in China and the action guide of the new generation of Chinese people.
The new era calls for new famous wines, and the new era creates new famous wines. "New Famous Wine" Guotai aspires to become a contributor to the construction of production areas, a practitioner of ecological brewing, a promoter of quality upgrades, a demonstration of healthy drinking, and an empowerer of cultural heritage, and become the culmination of the economic, cultural and spiritual values of the liquor industry. Text/Ma Dong
Daily Economic News
