Introduction
The 20th National Congress of the Communist Party of China is about to be held, and radio, television and online audio-visual systems are fully carrying out publicity and creation of the theme of "Welcome to the 20th National Congress of the Communist Party of China". Jiangxi Radio and Television Station (Group) and Chongqing Radio and Television Group (Central Channel) focus on the main line and make precise planning, especially on the two platforms of satellite video channel and mobile terminal, innovatively launch diverse programs, and do special editing and broadcasting with care, playing the passionate music of welcoming the 20th.
Jiangxi Taiwan: Create a highland for red cultural creation and communication, gather strong positive energy
Jiangxi Taiwan closely follows the positioning of Jiangxi TV "Warm China", and regards the successful convening of the 20th National Congress of the Communist Party of China as the starting point and end point of this year's program planning and production, and does a good job in planning, research and development, and broadcasting throughout the year, establish a brand image, and demonstrate the mainstream style.
is arranged into a matrix, with distinctive red culture characteristics
In recent years, Jiangxi Satellite TV has relied on Jiangxi's profound red cultural heritage and made good use of the red resources of Jiangxi and even the whole country to create a national red culture creation and communication highland. Some columns and programs have caused great responses across the country and have produced good results. In terms of the planning of the "Welcome the Twenty Top 20" program, Jiangxi Satellite TV is based on the channel positioning and advantages, close to the reality of Jiangxi Province, promotes Jiangxi's characteristic advantages, and demonstrates the status and influence of Jiangxi's red culture in the country. In terms of theoretical programs of
, Jiangxi TV launched the large-scale TV theoretical program "The Field of Thought" Jiangxi chapter "Red Land and New Glory", which interprets the vivid practice of Xi Jinping's thought on socialism with Chinese characteristics for a new era on the land of Ganpo on multiple angles. In terms of the special program of
, "Shining the East (Season 2)" is themed "Understanding the New Era and Understanding China's Transcendence", and invites experts and scholars from various fields to show China's outstanding achievements in the process of national rejuvenation from multiple angles such as rural revitalization, enriching the country and strengthening the military, and diplomatic strategy. The total number of views of the program on new media was 92.609 million, a significant increase of 143% compared with the first quarter. In terms of literary and artistic programs, "Shining Coordinates (Youth)" will be aired on October 12, inviting younger guests as "Youth Speakers" of heroes and models to tell the heroic deeds of advanced youth in the new era. For example, the peacekeeping martyr who won the national honorary title of " People's Hero " National Honorary Title (29 years old at the time), sacrificed his " Model of the Times " Huang Wenxiu , the island guard couple Wang Jicai and Wang Shihua who "touched China" for 32 years, the aerospace hero Liu Yang , the border guard soldier Yang Xiangguo, and a large number of "post-80s", "post-90s" and even "post-00s" anti-epidemic heroes, etc., went to the "time" agreement in the name of "youth", inspiring and leading contemporary youth to grow into good youth in the new era who have ideals, dare to take responsibility, can endure hardships, and willing to strive. In terms of documentaries, Jiangxi Satellite TV launched the three major theoretical documentary "Spark", jointly produced with the Central News Documentary Film Studio (Group), in May, which shows the historical picture of the Chinese Communist Party resisting the reactionary rule of the Kuomintang and opening up a new path of the Chinese revolution from 1927 to 1937, vividly recreating the great achievements of the older generation of proletarian revolutionaries.
documentary "1927·Ten Days" selects 10 important time nodes in this special year of 1927. Through the dual-time and space dialogue between the studio (reality) and the museum (historical), it praises the revolutionary heroism that burst out when the revolutionary predecessors face difficulties, and shows the glorious journey of the Chinese Communists combining the universal principles of Marxism with China's reality, carrying out armed struggle, creating the people's army, independently opening up the revolutionary path, and creating a classic work of the sinicization of Marxism.
micro documentary "The New Life of Old Cousins (Season 2)" will be aired on the evening of October 13. Taking the new trend changes of ordinary farmers as the starting point, it records the new occupations, new business forms and new life in rural Jiangxi, and highlights the Jiangxi wisdom and Jiangxi characteristics of rural revitalization on the land of Ganpo.The program extracts themes from the changes of the times, changes in China and the prosperity of the people, presenting more vivid and interesting characters and stories. In terms of choreography of TV dramas, Jiangxi TV focuses on the main theme and tone, with the main content showing the historical development of the Party and the country and focusing on the changes in people's lives, and has arranged a series of high-quality dramas in the prime time, including " Awakening Era ", " Top Secret Mission ", " Decisive Battle ", "Love-full Siheyuan", as well as realistic dramas such as "Love Fight", "Shichahai", and "Winning in the Winter Olympics", telling Chinese stories from a diverse perspective. Among them, the script of the first round of drama " Destroy " took four years to polish and verify, restoring the secret historical story of the Communists fighting desperately with reactionary spies on the eve of Chongqing's liberation.
integrates innovation and plays the "Symphony of the Times" together
In order to make the voice of the Party spread more openly, wider and deeper, Jiangxi Taiwan uses new discourses, new technologies and new methods to continuously improve the effectiveness of communication.
To welcome the 20th National Congress of the Communist Party of China and to commemorate the 95th anniversary of the establishment of the Nanchang Uprising, Autumn Harvest Uprising, and Jinggangshan Revolutionary Base , 2022, 21:00 on July 31, 2022, Jiangxi Satellite TV launched the "Salute to the Great People's Army" AR light show. This work takes August 1st Nanchang Uprising Memorial Tower as the main landmark. It uses real scenes and virtual technology interaction to bring the most representative and monumental image of the People's Army in various historical periods, and tells the glorious story of the People's Army's continuous transformation from victory to victory through the form of AR light show, paying tribute to the People's Army and the people's heroes. The total number of views on the entire network exceeds 200 million, and the comment area is full of positive reviews and positive energy.
has also achieved a series of results in the lightweight and concrete theme reporting form in Jiangxi Taiwan's mobile client and communication matrix. For example, on the eve of the 20th National Congress of the Communist Party of China, creatively launched the short video series "Welcome to the 20th National Congress of the Communist Party of China: You are so good at laughing". The program adopts vertical screen composition and presented on a small screen, exploring lightweight, youthful and story-based expressions of major themes. The short video takes reporters as the narrative main body, plain and simple, tells the story of smiling faces that has been impressive in the interviews over the past ten years, allowing the "hard" achievement report to "soft" and allowing the short stories under the background to be deeply rooted in the hearts of the people. Smiling face stories include classic look back on the memory of the times, contrasting anatomy of social changes, tribute and praise on the journey, small and beautiful touching moments, warm moments of ordinary people, and tearful smile stories behind the portraits of martyrs, and new media editors tell virtual smile stories. Short videos closely follow the typical image of "laughing and welcome", with a strong "network" and a sense of the times.
Chongqing TV: The whole matrix is diverse in praise of the new era, playing the main theme promotion and strong voice
Chongqing TV broadcasts with diverse program resources and all-weather large matrix coverage, and highlights program planning to create the loud sound, large energy and large traffic of Chongqing TV "Praise the New Era". Welcome to the top 20 special editors and broadcasts to highlight the keywords of "new, special, excellent, and excellent", and present rich programs such as news theme reports, large-scale integrated media live broadcasts, special theoretical programs, key documentaries, major theme TV series and high-quality stage plays, highlight Chongqing's progress, tell Chongqing's stories well, convey Chongqing's good voice, and play a strong voice for publicity.
"New" planning leads the writing of the "New" chapter
Chongqing Satellite TV special planning "Thank you·This Ten Years" debuted on the National Day. The program focuses on and talks with the demonstrative and leading strugglers emerging from all over the country in the new era in the past ten years. Through the vivid small incisions, the development power of the motherland in the new era is compared with the development of the strugglers around ten years ago; through the ten years of dream pursuit of the strugglers, the spirit of the times is conveyed with the spirit of forging ahead and enterprising. At the same time, we also expressed our deep respect for the motherland and this great era through the special planning of "Thank you. This decade".
led by "Thank you, this decade", and satellite TV integrates homemade high-quality programs to form a content matrix. For example, the large-scale theoretical and practical interview program "The Field of Thoughts·Chongqing Chapter" reflects the latest achievements in Chongqing to build a smart city and build a famous smart city; the large-scale TV interview program "Shining Answer" reflects Chongqing keeping in mind General Secretary Xi Jinping's earnest instructions and actively exploring a new path of ecological priority and green development; the new achievements of grassroots workers "The Struggler of the New Era - 2022 Chongqing's Most Beautiful Elderly Care Workers" was praised for its new achievements; the documentary "Come on the Come on" that jointly created a documentary "Come on! New Era 》.
welcomes the top 20 series of themed planning news programs, and has also been presented in satellite TV series news programs such as " Chongqing News Network ". "Welcome the Twenty Ones·Writing a New Chapter", "Welcome the Twenty Ones·My Happy Life", "Welcome the Twenty Ones·Watch the Changes around You", "Walking in Northeast Chongqing in the New Era - Watching the Green Development of the Industry", "My New Era" and other theme planning programs. Through various forms such as news, special topics, on-site reports, etc., they vividly tell the transformative practices, breakthrough progress and landmark achievements of Chongqing's various fronts, fields, districts and counties in the new era.
with Chongqing's "special" color, paying tribute to the Chinese dream
entered the climax of the 20th National Congress of the Communist Party of China. Chongqing TV broadcast the Sichuan Opera "Jiang Jie" and the special program "Remember You forever" - the series of stories of the Hongyan Heroes, explaining the spiritual spectrum of the Chinese Communists with heart and emotion. The "Song of the Penting Song - Retrace the Chengdu-Chongqing Line" series uses historical materials, interviews witnesses, record and witness the historical changes along the Chengdu-Chongqing line, and truly restore that passionate period in the form of a video, and truly display the magnificent picture of social and economic development in the Chengdu-Chongqing region. The documentary "The Village is Warm and Flowers" comprehensively displays the Chongqing path of poverty alleviation and interprets the Chongqing answer to the decisive victory in poverty alleviation and rural revitalization. Short video "Hi! Ten Years" and "Welcome the Twenty National Congresses: The Beautiful Countryside" focus on Chongqing's cultural tourism, reflecting the people's sense of happiness and gain.
series of Chongqing-themed content editing and broadcasting has the spirit of Bayu's children working hard and practicing hard; the great journey of poverty alleviation, and the hope fields of rural revitalization; the rapid changes of urban style, and the long-lasting land of green waters and green mountains... These struggles with distinctive Bayu characteristics are the mark of the times, and are also the beautiful picture of harmonious integration of a city and a country's destiny and working together.
"Excellent" Chinese story condenses the changes of the times
Chongqing Satellite TV also carefully arranged the epic tribute drama " Great Turning Touch ", "Awakening Era", "Great Battle", "Crossing Yalu River" and other excellent TV dramas "Praise the New Era and Forge ahead to the New Journey" in the National Day is in the prime time of the evening. The timeline of these dramas spans the creation of the Party and the change of the world in the founding of New China, and then to the historic achievements and historic changes that have taken place in the cause of the Party and the country since the 18th National Congress of the Communist Party of China, forming a progressive appearance and emotional transmission, creating a strong social public opinion atmosphere for the grand event.
was selected into the documentary "Flying to the Moon Season 2", "Snow Dragon 2", "Construction of a Great Power", "Iron Backbone", " Meet the Most Extreme China " and other documentaries, which run through the evening period of "China Story". Through the Chinese wisdom in lunar exploration, cutting-edge technology in polar scientific research, the construction process of new landmarks, the restoration of the magnificent struggle history of China's steel, and the view of the most "extreme" land in the four seasons, these fine documentaries tell the Chinese story of the high-quality development of in the new era from different angles and fields, explaining the extraordinary achievements of the Chinese dream.
"Lilac Flower" and "Open This Page" and other , the State Administration of Radio, Film and Television, and three self-made children's programs in Chongqing Radio, Film and Television, including "Little Defender of Environmental Protection", "Little Experiencer", and "Youth Science Dream". They also landed on Chongqing Satellite TV in October to tell the story of China's development from the perspective of teenagers.
"fine" packaging and arrangement. Satellite TV's all-media matrix is in the process.
Chongqing Satellite TV reflects a high position in content layout, and fully plays the unique advantages of mainstream media integration and dissemination; highlights the sense of hierarchy and progressiveness in node arrangement, and accurately grasps important time nodes. Since the beginning of this year, many news theme reports such as "Welcome the Twenty National Congress·Writing a New Chapter" and "Leading China·Chongqing Chapter" have opened up thematic publicity momentum on satellite video channels. Starting from October 1, Chongqing Satellite TV has gathered resources from the entire group to special editors and broadcasts of the National Day "Mountains and Rivers, Blessings of China" and the main theme of "Welcome the Twenty National Congresses, and the beautiful country and the beautiful country" will make the TV screen packaging rejuvenate and make its masterpieces shining.
Chongqing Taiwan Radio and Television New Media Matrix participated in the whole process of welcoming the twenty series of publicity work and jointly strengthened the theme publicity lineup. In October, Chongqing Satellite TV New Media launched the micro documentary "Hi! Ten Years", jointly launched the long online video "Love in a City" with Chongqing Youth New Media Center, and jointly launched the short scenery video "The Land of China is as beautiful as a painting, Chongqing comes to score points", leading netizens to see the picturesque Chongqing Beautiful Scenery , and tell a good development story through the decade of changes in cultural and tourism landmarks.
( provided by Jiangxi Radio and Television Station and Chongqing Radio and Television Station Propaganda Management Center)
Monitoring: Yang Mingpin
Round editor: Mo Hua
Post-editor: Qin Xu
Post-editor: Qin Xu
