(Wuhan, September 3, 2021) Today, a media conference for the 2022 fiscal year with the theme of "Opening the Home" was held at the IKEA Wuhan store. In this iconic annual event, IKEA Wuhan Store not only reviewed the operating performance of the past year, but also looked forward to the future development. After sharing IKEA’s first insight report on the trends in the home life of Chinese consumers, IKEA More new home furnishing products and solutions launched in fiscal year 2022 are also on the scene, bringing a wide range of home furnishing products and home furnishing inspiration with Nordic characteristics to local consumers.
It offers high-quality and low-cost products, a safer and more secure shopping environment, and a more intimate and convenient shopping experience. In fiscal year 2022, IKEA Wuhan Store will continue to focus on products and home solutions that are closer to actual needs, shoulder the social responsibility of sustainable development, and strive to make the home space of Wuhan people a better place to live, and guide people to "discover homes." "How to open it".
"Three Expectations and Six Trends" of China's home life, highlighting consumer demand in the post-epidemic era
At the beginning of the new fiscal year, IKEA launched its first insight into home life trends for the Chinese market The report hopes to walk into the real details of home life of the Chinese people and support their home dreams. The report shows that consumers have three most prominent expectations of the home, namely: the home has superpowers, the home is a shelter, and the home is growing. Around these three expectations, six important home life trends have also emerged: one house with unlimited space, no dead ends storage, farewell to lonely cooking, balance of intimacy and solitude, constant change, and equality in a small world. These six trends,Some have already appeared in consumers' current lives, and some will become more popular with consumers' thinking and exploration of independent individuals and personalities.
More new product series and new inspirations, leading people to “discover the way to open the home” _ph132h1 p0 in Wuhan With the theme of "How to Open the Home", it focuses on real people and their real lives, and introduces the home furnishing ideas and new product series that will be released in fiscal year 2022.
Every year through beautiful, practical, high-quality, sustainable and low-cost democratic design, IKEA carefully selects the materials used with five dimensions as the guide, and explores more sophisticated and more affordable solutions from design and development. So that everyone can enjoy excellent household products. In fiscal year 2022, IKEA will invest 100 million yuan in lower-priced products, allowing these products to be packaged in flat plates to save transportation space, mass production to reduce costs, and clever design to save time and costs, and to give consumers benefits. The product is more affordable.
In the new fiscal year, Wuhan IKEA will also provide more than 1,900 new home furnishing products and solutions, including more than 630 new sustainable products , will provide consumers with more choices. IKEA’s new kitchen series products and nearly 700 products focusing on serving the needs of children will become the focus of this year’s new products. For example, ENHET Anat kitchen furniture, which integrates many advantages such as low price, beautiful appearance, and easy installation, can help consumers create multifunctional compact kitchens; the DUKTIG series of entertaining and fun toys can help To exercise children's imagination and expression skills during play, so as to accompany the children's growth.
In addition,In IKEA’s new fiscal year’s new products, there are also 10 limited series products that will be released throughout the year, such as the KARISMATISK series, which is a collaboration between IKEA and famous fashion designers, with bright colors and eye-catching designs. People stopped again and again. IKEA hopes that in this way, people can appreciate art in their home life and let art touch everyday life.
Further improve service quality and enhance consumer shopping experience
Family-friendly shopping malls have always been one of IKEA’s business priorities. In the new fiscal year, apart from launching a focus on children In addition to demanding new products and home design solutions, IKEA will also specifically provide seasonal menus for children, provide greater children's play space, organize more parent-child interaction activities, and provide families with children with a better shopping environment and experience.
Wuhan Mall insists on being based on the local market to create a better shopping experience for consumers. Looking back on the IKEA whole house design service launched last year, in one year, it has been selected and recognized by more than 1,000 local families. In the new fiscal year 2022, IKEA Wuhan Mall will comprehensively upgrade its whole-house design services, creating designer 1-to-1 services, full-process tracking services, worry-free delivery services and other new experiences, designing ideals for more Wuhan consumers s home.
Accelerate the pace of omni-channel retailing and maximize IKEA’s accessibility
After three years of intensive cultivation of the future home strategy, IKEA has experienced from “pay as you go” to omni-channel With the transformation, IKEA has now completed the comprehensive layout of online shopping mall, IKEA home furnishing APP, IKEA shopping WeChat applet and IKEA Tmall flagship store. The download volume of IKEA home furnishing APP in Wuhan area has exceeded the 500,000 mark. Distribution orders issued by IKEA Wuhan store also covered 17 major cities in Hubei Province and surrounding areas, a total of 78 counties and cities. In fiscal year 2022, Wuhan IKEA will improve the service experience of shopping malls at the same time,It will further accelerate the pace of omni-channel retail, so that consumers in Wuhan "can IKEA anytime, anywhere."
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