Last night (October 31) 8 o'clock, the first wave of sales of Tmall Double 11 was officially launched. In 1 hour of sales, the transaction volume of 102 brands of exceeded 100 million yuan. Among these brands, domestic brands account for more than half. Today (November 1) morning, consumers in more than 300 cities, including Suzhou , quickly received Double 11 packages.
It is understood that Cainiao Logistics has been increasing investment to promote express delivery to door-to-door delivery, through Cainiao direct delivery, Cainiao Station , and joining express companies and other methods to increase the proportion of door-to-door delivery. At the same time, it has also launched door-to-door delivery services in industries such as heavy food goods and large-sized home decoration to improve the logistics experience that consumers are concerned about. This year, the final payment time for Tmall Double 11 is ahead of schedule until 8 pm on October 31, and Cainiao Direct Delivery has also launched night delivery. In addition, pre-sale of , the speed of has greatly increased the speed of consumers receiving packages. In the pre-sale fast delivery service, the packages that consumers participate in the pre-sale activities are delivered to the express station near the delivery address in advance a few days ago and are often less than one kilometer away from the final delivery address. As long as the final payment is paid, the site can ship the goods immediately and deliver quickly, achieving "minute delivery" as soon as possible.
Data shows that this year's Double 11 Cainiao supply chain pre-sales quickly reached the volume of packages covered by increased by 250% year-on-year. Many brand merchants have increased their efforts to pre-sale and fast delivery. Among these orders, the daily delivery rate exceeds 75%, and the next day delivery rate exceeds 95%. Bulk parcels in core cities can be delivered to the door in minutes and hours.
Interestingly, Cainiao also simultaneously brings express "cloud supervisor" live broadcast to Tmall Double 11 consumers, with the live broadcast time from 20:00 on October 31 to 24:00 on November 11. After paying the final payment on your mobile phone, consumers around the world can use the domestic transshipment center and Cainiao East China's export container slow broadcast camera to perform " cloud supervisor " to see where their express delivery has been. (Subao Media Reporter Yang Fan/Text Picture provided by Cainiao Logistics)
