Green Tea Restaurant’s materials failed to list, and the third time it failed to go to Hong Kong to list; Lei Zhenglong, Director of the Department of Defense of the State Administration of Disease Control and Prevention, said at the press conference of the State Council’s Joint Prevention and Control Mechanism, that for schools, catering and other units outside the risk areas, strengthen epidemic monitoring and resolutely avoid “one-up”. For details, please refer to Hongju.com "Daily Meal News".
Green Tea Restaurant Prospectus failed again
The third listing in Hong Kong was declared unsuccessful
Beijing News News, on October 13, from the Hong Kong Stock Exchange website, it can be seen that the status of the listing prospectus of Green Tea Group Limited (Green Tea Group Co., Ltd., hereinafter referred to as "Green Tea") is displayed as "invalid". This is the failure of the prospectus after Green Tea has submitted its third statement, which also means that Green Tea's dream of listing in Hong Kong has once again been disillusioned.
Review of green tea’s road to listing is full of twists and turns. In March 2021, Green Tea submitted its first prospectus , but it was later pointed out that there was more than one information error in the Chinese version of the prospectus, including conflicts between financial units, and the "total current liabilities" was written as "total current assets".
In September 2021, the Hong Kong Stock Exchange disclosed that the prospectus submitted by Green Tea had expired; in October 2021, Green Tea updated its prospectus and successfully passed the hearing in early March this year. On April 7, its prospectus was invalid again; on April 8, Green Tea submitted its prospectus for the third time and passed the hearing three days later, but now the prospectus has expired again.
prospectus shows that the main source of green tea revenue is restaurant operations. From 2019 to 2021, Green Tea achieved revenue of 1.736 billion yuan, 1.569 billion yuan and 2.293 billion yuan respectively. During the same period, Green Tea's net profit was 106 million yuan, -55.262 million yuan and 114 million yuan respectively, with net profit margins of 6.11%, -3.52%, and 4.97%, respectively, and the net profit margin has not yet returned to the pre-epidemic level.
△Picture source: Green Tea Official Micro
It is worth mentioning that the main markets of green tea are in East China, Guangdong and North China. Although green tea has the most stores in East China, the Guangdong market has leap into the largest green tea market with a slight advantage in 2021. In 2021, green tea's revenue share in Guangdong, East China, North China and other regions was 28.27%, 26.96%, 26.44% and 18.32% respectively.
Some industry insiders believe that the failure of the green tea prospectus is not because the green tea restaurant fails to meet the qualifications for listing, but because the issuance conditions are not ideal, especially the restaurant's operating conditions are unstable, and there is great uncertainty in future growth. But it should also be noted that at a time when competition in the Chinese catering track is intensifying and young consumers' tastes are changing rapidly, many more distinctive and trendy innovative restaurants are emerging one after another. The lack of characteristics, lack of social attributes and lack of clock-in attributes in green tea restaurants are the pain points of their awkward position.
National Bureau of Disease Control and Prevention release
Avoid "one-up" catering outside the risk area
CCTV news, on October 13, Lei Zhenglong, director of the Department of Defense of the State Administration of Disease Control and Prevention, said at the press conference of the State Council's Joint Prevention and Control Mechanism that we must continuously improve the scientific and accurate level of epidemic prevention and control. It is required that all localities speed up precise epidemic investigations, and epidemic prevention and control cannot be simplified, risk areas cannot be delineated on a large scale, and "silence" cannot be replaced by control. Medium and high-risk areas should be delineated in a timely and accurate manner, resolute and decisive control measures should be taken promptly, and dynamic adjustments should be made according to changes in the epidemic situation. Those who meet the conditions for unblocking should be unblocked in a timely manner to facilitate people's lives and travel.
△Picture source: Photo Network
Strengthen epidemic monitoring for schools, catering and other units outside the risk area, resolutely avoid "one-up" and minimize the impact of the epidemic on economic and social development.
Avoid "just put it all in". For dine-in management of catering, this may be a very meaningful signal at the moment, and to a certain extent, it can also alleviate the anxiety of the catering industry. Under the implementation of effective prevention and control measures, targeted and reasonable dine-in policies will no longer be simply banned. This will undoubtedly be a "loosening" for catering companies and help catering companies recover as soon as possible.
4 bowls of noodles sold for 545 yuan, and was questioned. The sky-high price
store owner responded to
Pengpai News news, recently, a girl and her companion paid 545 yuan for 4 bowls of rice teow soup in Shantou, Guangdong, which caused heated discussion. After the video related to
was posted, many netizens commented that they were "slaughtered" by merchants and accused the merchants of asking for prices in a huge amount. Subsequently, the merchant responded that the customer added seafood and other ingredients during the meal, and all the products were freely chosen by the customer and had clear prices.
△Picture source: Photo Network
The store said that 4 bowls of rice teow soup sold for 400-500 yuan in her store is a normal price, because there are many seafood ingredients in the store, and the price is relatively expensive. It can also be seen from the video taken that there are indeed many ingredients for Xiao Qinglong and 9 Shrimp in the store. "It's not my customers who said I'm so expensive, but they said that I'm so expensive after posting the video." Regarding this incident, the store said that it has always marked the price clearly, and there is no act of slapping customers on one or two customers. After the
statement was issued, the trend of many comments also changed. Some netizens said: "The price is clearly marked. Don't order it. Don't think it's expensive. Don't post it online if you order it, and don't post it online."
"Beef Flavored Small Skewers" only have duck meat. The information of pre-made dishes should be transparent
Oriental Network News, recently, Xiao Sun, a citizen of Hangzhou, found that the "Fire Beef Flavored Small Skewers" ordered on the takeaway platform were wrong. After asking the merchant, he learned that the small kewers were actually made of duck meat, so he found the merchant to argue. In response, the merchant explained that "beef flavor" is a flavor, and it is impossible to eat pure beef for a few dollars. The merchant also said that "Fire Flame Beef Flavored Skewers" are the highest-selling products in the store. Xiao Sun asked for a refund of one and a compensation of ten, but the merchant Mr. Yao said that the food ingredients were marked on the takeaway platform, and he did not agree with Xiao Sun's compensation request.
Indeed, according to the taste of consumers, the manufacturer only needs to clearly identify all kinds of raw materials one by one in accordance with the "International Food Safety Standards, General Rules for Pre-packaged Food Labeling" (GB 7718-2011) and in the order of decreasing proportion of raw materials. As for the taste of a certain ingredient but not such ingredient, there is no legal provision on whether it is illegal, which has become the industry's "unspoken rule".
But Xiao Sun believes that the broad definition of beef itself is a food ingredient, not a taste. When the merchant does not mark the specific food name, it is impossible for all consumers to understand it according to the merchant's ideas. The merchant's behavior is fraudulent, so the merchant should mark it in advance.
△Picture source: Photo Network
It is worth noting that the merchant Mr. Yao uses pre-packaged products, which belongs to pre-made dishes . The ingredients list on the packaging is indeed marked with "duck meat", but it is not displayed on the takeaway platform. After Xiao Sun found the merchant to negotiate, the merchant marked "duck meat" on the product details.
This also hits the point of this problem. Pre-made dishes are divided into three categories: ready-to-eat, ready-to-heat, and ready-to-cook. However, the pre-made dishes heated by restaurants are in the hands of consumers, and consumers cannot see the ingredients list. This requires that the restaurant not only clearly mark the use of pre-made dishes and the name of the ingredients in the information description given to the platform, but also provides manufacturer and shelf life information. Although the merchant has rectified and marked "duck meat", this information is still incomplete.
Therefore, the "beef flavored skewers" only have duck meat but no beef, which is only half the truth, and is suspected of false advertising and misleading publicity. Although the merchant has expressed his intention to negotiate compensation separately with Xiao Sun, this matter still sounded a wake-up call for merchants, platforms and consumers.
also reminds pre-made vegetable manufacturers that if they produce similar "beef flavor skewers", they might as well add brackets at the back and mark "duck processing"; restaurants that use pre-made vegetables should also clearly indicate to consumers and the platform the packaging of pre-made vegetables and the information that must be clear to consumers.
snack chain brand new puppet
completed A+ round of financing 30 million yuan
Watch the trend of new consumption news, new puppet rush announced that it has completed A+ round of financing 30 million yuan, and the investor is Youneng Capital. The funds raised this time will continue to be used to build brand model stores, supply chain upgrades, digital system construction and operation middle platform construction, etc., and to achieve the goal of incubating 10,000 stores.
It is understood that Xinpai Zhuozhaoji is affiliated to Yaqing Catering Management (Shandong) Group Co., Ltd., which was established in July 2018. New-style rampage has increased the profitability of a single store by focusing on small stores of 10-30 square meters, focusing on the popular product - stinky tofu as the core, plus a rich product line such as snacks, beverages, and beans.
Note: This article is integrated by Hongqi.com to integrate public information such as the Beijing News, CCTV News, The Paper, Oriental Network, Guanchao New Consumption and other public information. If you need to reprint, please indicate the source. I also hope that readers will leave messages in the comment area to provide more and more valuable suggestions to the catering people.
reorganization | Hongqi.com_Zhu Ming
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